Interview: HTC’s Imaging Specialist Symon Whitehorn on the new HTC One (M8)

March 28, 2014 | Mark Goldstein | Camera Phones | 8 Comments | |
Interview: HTC’s Imaging Specialist Symon Whitehorn on the new HTC One (M8) Image

San Francisco-based Brit Symon Whitehorn is billed as HTC’s Imaging Specialist. He’s the guy who has hands-on input at the planning stage and works closely with the engineering team when it comes to the camera and photographic aspects of Taiwanese manufacturer HTC’s phones.

As a former Kodak employee and a fan of Leica film cameras, Symon claims to be a photo enthusiast first and foremost. So who better to outline the thinking behind the dual cameras, dual sensors, plus continued use of ‘ultrapixels’ in HTC’s shiny new smartphone, the £529 HTC One (M8), which updates the M7?

On behalf of PhotographyBlog, Gavin Stoker interviewed Symon in London to discover what the new phone holds in store for photographers, why it purports to put a lot more tools in the their hands than ever before, and in the process provides a fascinating insider’s view of the development process…

PBlog: The interesting thing about the HTC One phones to a casual observer is this whole thing about ‘ultrapixels’ versus megapixels, and what you claim your advantage is. Do you think you’ve got that message across? Because people will naturally look at a high end phone with 12 or 13 megapixels and assume that’s better than a mere four ‘ultrapixels’ with HTC.

Symon Whitehorn, HTC: Yeah, we always knew that was going to be a difficult conversation. But essentially that metric is meaningless to people who understand the technology. That’s not to say megapixels aren’t valuable, they are. But we wanted to talk about pixel-well size, light absorption and signal noise. Which, frankly, after a point contribute more to usable image quality. I think HTC has been brave to try and change the conversation. I used to work at Kodak and got to spend time with the guys who invented the digital camera. The most frustrating thing for them was conversations going in the wrong direction as far as they were concerned. But as far as the situations we find ourselves in as photographers 90% of the time the problem is light. Or rather we are struggling for more light.

PBlog: That’s true. But do you not feel there’s more work to be done educating the audience for smartphones as to what contributes to a great looking picture? Because the idea of you needing a high pixel count first and foremost is very entrenched.

HTC: I think that’s a fair statement but we did have a great response to the M7. Feedback has shown people enjoy the pictures they’re getting. Obviously if you’re going to attempt pictures of something that’s three miles away you’re going to highlight some issues. But there are other commodities coming along that can solve that problem. The message we want to get across to people is that because you have much better low light performance, you can do more with the images.

Interview: HTC’s Imaging Specialist Symon Whitehorn on the new HTC One (M8)

PBlog: Is this concentration on achieving a better low light performance based on consumer feedback?

HTC: Let’s face it – it’s not just people wanting to take better images at night. Even in a dim room at a kids’ party with fast moving children the ability to capture more light is always going to be better. Even indoors on a cloudy day can be a challenging situation. We’ve considered the daily photographic – or video – challenges that people have, and how we can help them.

PBlog: There has been criticism in early reviews of the HTC One M8 of images looking over exposed or washed out when shooting in bright light. That’s if the phone is left on its default settings.

HTC: Did they try the exposure control I wonder? Part of us going all out to optimise the performance was making those sort of controls more readily accessible. When you’re in the camera mode you can drop the exposure compensation setting down. We offer +/- 2EV, which frankly seems to be enough for most. But the beautiful thing about this is, that for someone who really wants to, you can ‘build’ you own camera, essentially. I often drop the sharpness right down because I want to do other stuff with my images.

PBlog: So when we talk about ‘building’ a camera, what you’re really saying is there’s the ability to customise settings to suit?

HTC: Yes. It’s a really nice tool. If you’re shooting outside, or you're a beach photographer, maybe, then you can set different exposure values.

PBlog: I know previous generations of this phone limited the still image aspect ratio to just 16:9. Is that still the case with the M8 version?

HTC: You can actually now do 4:3 and 1:1 on this model. An I’m campaigning to get 3:2 back in, as it’s my favourite. 16:9 was chosen because we know the majority of people will just view their images on screen. It comes with such a beautiful screen that we want to show that off. That is why the sharpening algorithm’s where it is, by default. If you want to print from it I’d suggest you drop the sharpening down. But we’re imagining 90% of people will just look at their shots onscreen.

PBlog: Why weren’t 4:3 and 1:1 included in the previous M7 model, out of interest?

HTC: I’m not sure I can answer that right now. But there may be a software update. The development cycle of HTC is so fast paced that we get to what is really important right away and learn from our customers. We also know a lot of people will crop their pictures afterwards, if they really care that much. By working with the product planning team I ‘interface’ a lot with the engineering team and I like to roadmap and define the camera needs, and actually build a path for us to develop. We’re already working on what’s coming down the pipe next.

Entry Tags

smartphone, cameraphone, htc, interview, htc one, ultrapixel, one m8, htc one m8, Symon Whitehorn

Tracker Pixel for Entry

Your Comments

8 Comments | Newest Oldest First | Post a Comment

#1 russian photographer

I have M7 and the camera sucks no matter what anybody says.

4:21 pm - Friday, March 28, 2014

#2 JimTN

Of course the camera app crashes every time the M8 is started in or switched to portrait mode. This is apparently due to allowing password managers (e.g., Last Pass) to have permissions (to fill in passwords in apps) in the accessibility menu.

Passwords are more vital to me than the camera. HTC needs to fix this ASAP.

2:48 pm - Saturday, March 29, 2014

#3 APhotographerPassingBy

I might be rude but this is my state of mind.

HTC, if you read these lines, you should maybe just fire Symon Whitehorn. He’s like a kid willing to achieve something that is not asked on the market. 4 Megapixels in 2014 is just a joke and you’ll lose sales because of this even if your phone is otherwise great. And if you care about light, do some kind of oversampling like Nokia does or use “smaller megapixels” like 8 megapixels should be a minimum. In a whole I think he’s argumentation is pointless, just going back to his “experience and love for his Leicas” (making him sound like a pro) but he does not provide proper answers or correct material solutions.

The only positive point in this whole story might be the refocussing possibility but as a photographer I don’t like it. Either you shoot it right or not, you don’t recreate the past.


1:15 am - Sunday, March 30, 2014

#4 zorg

I liked the point that, while you need a global perspective, you have to distill it to a point of view rather than a meaningless summary. Further, I like the point about filmmakers starting with stills—-brings Kubrick to mind. I take exception to the raw argument since I shoot jpegs with my Fuji X100 and do so because I wasn’t getting enough extra from my raw files to justify the time fiddling. Overall, I’m excited about the camera in the M8. I read this article in part because I have ordered one and been alarmed by all the negative press I’ve seen about the camera since. This interview does a bit to allay my fears.

I agree that “APhotographerPassingBy” is rude. Also, it’s ludicrous to suggest firing someone on the basis of an interview. Then “APhotographerPassingBy” insists that his photography philosophy “shoot it right or not, you don’t recreate the past”, should be the basis for a camera design. Oh, well. I don’t suppose I should judge him on the basis of one misguided comment.

5:44 pm - Sunday, March 30, 2014

#5 StartedWithABrownie127

4mp means you must get your framing right when you take the photos. There is very little opportunity to crop and keep any sort of quality. Yet the lens is quite wide angle, so unless your subject is close, or a huge building, you don’t have the optimal performance.
My first digital camera was only 2mp, but it had a 3 times (approx) optical zoom. That was 38-105mm equivalent. I used it in preference to my nikon slr because I could carry it everywhere more easily . The wide angle was wide enough, the telephoto long enough for most thing.  A trade off.  The HTC one m8 has a 28mm equivalent lens but a much smaller sensor . To me, that feels too much of a trade off . 
If the majority of the photos you take fit the wide angle of the HTC, you will likely be happy.  If you use those photos on the phone, twitter or Facebook, you will likely be happy.

8:17 am - Tuesday, April 1, 2014

#6 Abdulali Bhatti

We provide convenient, cost-effective way to purchase your cell phone. you email us and obtain information about the latest products at a very competitive price.

Our latest promo is BUY 2 GET 1 FREE!!!

Brand new hTc One M8 for $400usd
Brand new Apple iphone 5S Gold for $400usd
Brand new Samsung Galaxy S5 for $500usd
Brand new Samsung Note 3 + gear for $450usd
Brand new HTC ONE max for $450usd
Brand new HTC Desire 610 for $450usd
And More…

Place your order today and have a taste of our services.
CONTACT EMAIL:  .(JavaScript must be enabled to view this email address)

10:20 pm - Monday, June 2, 2014

#7 Carl Martin

Good distribute Certainly. Thank you associated with discussing.

6:42 am - Tuesday, June 24, 2014

#8 Ahmed Kazeem


Brand New Unlocked : Apple iPhone 5s Gold Colour BBM Chat :290FEB3A

Apple iPhone 5s Gold 64GB , 32GB , 64GB , (More colour available in stock)

Apple iPhone 4S 64GB , 32GB , 16GB

Samsung Galaxy Note 3 with Gear

Samsung Galaxy S4

Samsung Galaxy S5

Sony Xperia z2

Htc One max 8

Blackberry Porsche Gold 24 KARAT & Silver ( All color available

Blackberry Q10 Gold colour

Please add us now or inbox us if you are interested

Name : Ahmed Kazeem

Email : .(JavaScript must be enabled to view this email address)

Skype : Usman.ibrahim933

Whatsapp chat : +2348181745287

Calling Number # : +447024071589

BBM Chat : 290FEB3A

9:14 am - Wednesday, June 25, 2014