The Hasselblad Lunar is an E-mount, Italian-designed ‘ultimate luxury’ mirrorless, interchangeable lens camera. Planned for an early 2013 launch, the Lunar can be used in fully automatic or fully manual mode and is described as “a camera for both serious photographers and enthusiasts who aspire to shooting with a Hasselblad.” The right-hand grip is claimed to offer “unparalleled ergonomics,” while the camera itself comes equipped with an APS-C 24.3 MP sensor, 25-point AF system, OLED electronic viewfinder and TriNavi control system. (In other words, it has the internals, control system and lens mount of the Sony NEX-7 in a newly designed body.) The Hasselblad Lunar will be priced at around €5000 and will be available in a choice of standard models plus a variety of exclusive hand grips and precious materials on special order.

Want to see exactly what the new Pentax Q10 compact system camera looks like in the flesh? We have compiled a hands-on gallery for your perusal.

Want to see exactly what the new Fujifilm X-E1 compact system camera looks like in the flesh? We have compiled a gallery of hands-on photos for your perusal.

Panasonic delivered an interesting presentation to the assembled press at their press conference held today in Cologne, Germany. Much of the presentation was, of course, dedicated to the new, dust- and splashproof Panasonic Lumix GH3 Micro Four Thirds camera but it also contained interesting tidbits about the compact system camera market in general, and the company’s future plans in particular, including two new lenses scheduled for launch sometime in 2013/2014.

Want to see exactly what the new Panasonic LUMIX G X 35-100mm F2.8 lens looks like in the flesh?

Check out our hands-on gallery of photos of the premium Panasonic LUMIX G X 35-100mm F2.8 lens, then take a look at our Panasonic LUMIX G X 35-100mm F2.8 Photos article to see the image quality that it can produce.

The Panasonic GH3 is a dust- and splashproof Micro Four Thirds camera with a new 16.05-megapixel Live MOS sensor, three-inch OLED screen, built-in Wi-Fi, 1080 50p Full HD recording in a range of video file formats - with all footage indexed - and sockets for professional grade equipment. Aimed at both photographers and professional filmmakers, the new Lumix GH3 allows users to capture AVCHD video with a bitrate of 28 Mbps or MOV1 movies with 72Mbps in ALL-I. For still photography, the Panasonic GH3 offers burst shooting of up to 6fps at 16 megapixels and up to 20fps in 4-megapixel mode, plus a 1,744K OLED EVF and a sync socket for studio lighting rigs. Like the G5, the Panasonic Lumix GH3 features a completely silent electronic shutter in addition to a conventional focal-plane shutter. The camera will be available for £1100 body only, £1600 in a kit with the 14-140mm lens, or £2000 in a bundle with the Lumix G X 12-35mm f/2.8 high-performance standard zoom.

Want to see exactly how the new Olympus E-PL5, E-PM2 and XZ-2 cameras compare with each other?

Check out our hands-on gallery of side-by-side comparison photos of the Olympus E-PL5, E-PM2 and XZ-2.

Want to see exactly what the new Olympus E-PL5 compact system camera looks like in the flesh?

Check out our hands-on gallery of photos of the Olympus E-PL5 compact camera.

Olympus have transferred the impressive Live MOS sensor from its award-winning Micro Four Thirds O-MD flagship to the new PEN Lite (or E-PL5), which combines best-in-class image quality with the stand-out styling that has made PEN a must-have for fans of iconic product design. The new sensor teams up with another O-MD component - the TruePic VI image processor - to power FAST AF, which makes the autofocus on the new PEN Lite duo comparable to the lightning-quick O-MD E-M5.

Want to see exactly what the new Olympus E-PM2 compact system camera looks like in the flesh?

Check out our hands-on gallery of photos of the Olympus E-PM2 compact camera.

The E-PM2 PEN Mini has in-body IS that ensures blur-free recording with any lens, 12 easy access Art Filters and a direct wireless link to social media for sharing images via smartphone. In spec terms, the diminutive PEN mini is very nearly as strong as the Lite and in the style department it’s more than capable of holding its own.

Want to see exactly what the new Olympus 15mm 1:8.0 Body Cap lens looks like in the flesh?

Check out our hands-on gallery of photos of the Olympus 15mm 1:8.0 Body Cap lens.

The superaffordable and ultra-slim 15mm (30mm*) 1:8.0 Body Cap lens is all about shooting on the fly, ideally with a PEN.

Want to see exactly what the new Sony NEX-6 compact system camera looks like in the flesh?

Check out our hands-on gallery of photos of the Sony NEX-6 mirrorless camera and the innovative 16-50mm Power Zoom lens.

The Sony NEX-6 is a new enthusiast compact system camera. The NEX-6 features a 16.1 megapixel Exmor APS HD CMOS sensor, ISO 100-25600, Fast Hybrid AF for optimal fast and precise autofocus, 10fps burst shooting with continuous focusing, XGA OLED Tru-Finder, wi-fi connectivity, PlayMemories Camera Apps, a built-in flash and new Multi Interface Shoe. The Sony NEX-6 will be available from mid-November 2012 priced at around £710 body only, £830 with the new 16-50mm Power Zoom lens, and £1030 with the 16-50mm Power Zoom and the 55-210mm lenses.

The SELP1650 is an extremely light, compact 16-50mm F3.5-5.6 powered zoom lens, priced at £310 / $350. The SEL35F18 is a fast 35mm prime / fixed focal length lens with a bright maximum aperture of F1.8, costing £400 / $450. The SEL1018 is a super-wide angle zoom with a maximum aperture of F4 right across its 10-18mm range, retailing for £750 / $850. All three new lenses have Optical SteadyShot image stabilisation built-in.

The Pentax Q10 is a tiny, raw-capable compact system camera featuring a new, 12.4-megapixel BSI CMOS sensor, improved AF operation, Shake Reduction and a Full HD movie-recording function. Other highlights include 5fps continuous shooting (for up to five JPEGs), a small built-in auto flash with a guide number of 7 (in metres at ISO 200), an easy-to-access Quick Dial to simplify the application of creative visual effects, a three-inch LCD screen with a resolution of 460,000 dots and a sensor dust buster that incorporates a supersonic vibration mechanism. The Pentax Q10 will be available from early October in white, black and red. The single-lens kit (with the 5-15mm lens) will cost £379.99/$599.95, while the double-zoom kit (which also includes the new 15-45mm lens) will retail for £539.99.

Fuji has posted 24 full-resolution sample photos captured with the new Fujifilm X-E1 compact system camera. Taken with the XF18mm f/2 R, XF35mm f/1.4 R and XF60mm f/2.4 R Macro lenses, the Fujifilm X-E1 samples were shot at low to medium sensitivity settings (ISO 200/24° through ISO 800/30°), and depict a variety of subjects including animals, people, city- and streetscapes, architecture, and more.

Website: Fujifilm

The Fujifilm X-E1 is a sixteen-megapixel compact system camera with a 2.36-million-dot EVF, fast auto-focus and a built-in flash. Other highlights include in-camera raw conversion, a range of film simulation modes, multiple exposure and panoramic shooting modes, a number of auto bracketing options and Full HD video recording capabilities. Featuring the same Fujinon XF lens X mount as the X-Pro 1, the Fujifilm X-E1 is compatible with the 3 existing XF lenses available, with 2 more arriving this year and 5 further additions in 2013. In the US, the Fujifilm X-E1 will be available in November for around $1,000 (body only) and ~$1,400 in a kit with the new 18-55mm f/2.8-4 OIS lens. In the UK the Fujifilm X-E1 will cost £749.00 body only and will be on sale at the end of October.

Fujifilm has announced a firmware update for the Fujifilm X-Pro1 compact system camera. Version 2.00 promises a “significant improvement” in auto focus speeds in challenging lighting conditions, and also makes it easier to focus the camera manually. The firmware upgrade also enables the Fujifilm X-Pro1 to “write to memory card twice as fast as before.” Firmware Version 2.00 will be available to download on 18th September.

At Photokina 2012, Olympus will be challenging visitors to directly compare their own digital SLRs against the Olympus OM-D E-M5 in a low-light shoot-off. At the Olympus booth - Stand A11-B10 in Hall 2.2 - visitors will have a chance to put their camera’s picture quality to the test by pitting their own dSLR against an OM-D in the hands of a professional photographer. A model will pose for pictures taken by the public and the resident professional. A0-sized prints will show how well the OM-D E-M5 measures up. Other booth highlights include professional video making in the Audio Lounge and a Hello Terminal where you can have your picture taken against a backdrop.

If you can’t wait until Photokina, check out our own Olympus OM-D vs. Nikon D7000 head-to-head review!

Want to see exactly what the new Sony NEX-5R digital camera looks like in the flesh?

The NEX-5R launches in October and replaces the NEX-5N, which is now discontinued. The NEX-5 series accounts for around 70% of NEX sales in the UK, so a lot is expected of the new 5R with Christmas just around the corner.

The Sony NEX-5R is a new compact system camera with Fast Hybrid AF, Wi-Fi and PlayMemories Camera Apps. The NEX-5R offers 16.1 effective megapixels, DSLR-like AF tracking for shooting at up to 10fps, built-in Wi-Fi with PlayMemories Camera Apps, and a 180° tiltable LCD touchscreen. The Sony NEX-5R compact system camera is available in the UK from mid-October 2012 in silver, black or white for around £670 with the 18-55mm F3.5-5.6 OSS kit lens. In the US, the camera body will be available for around $650, and the NEX-5R+18-55mm lens kit will retail for ~$750.

PlayMemories Camera Apps is the world’s first application download service for cameras. It initially lets you install extra functions on demand to boost the capabilities of the new NEX-5R compact system camera, also announced today. New PlayMemories Camera Apps will be initially available in the UK from October 2012.