Now save heaps of cash when shopping for cameras
Getprice, in partnership with Gravity, today announced the launch of their mobile price comparison service on Optus Zoo. The first of its kind in Australia, the service provides consumers with a powerful price comparison tool.
Consumers can now enter any store in Australia armed with their mobile phone to challenge the store with a lower price. With pricing information from approximately 250 online stores, prices can be checked for electronics and white goods in less time than it takes to send an SMS.
“This is arguably the most convenient shopping comparison tool that exists today,” said Chris Hitchen, Getprice’s Managing Director. “It really empowers consumers and gives them the confidence that they are getting the best price for a product, even on an impulse purchase. It’s a perfect example of technology making our lives easier.”
Consumers can view the given price range of a particular product free of charge, then 55 cents is added to their mobile bill when the ‘Compare’ button is clicked to receive the actual price comparison and details of the online retailers offering the product at that price. According to Hitchen, this is a small outlay for the service being provided. “Our market research shows that consumers are happy to pay 55 cents to save $100” he said.
Consumers can search for products by name, or browse by category. The service also provides SMS alerts to notify when a particular product’s price drops.
For large retailers who are yet to start selling their wares online, Hitchen sounded a word of caution: “Those retailers who are yet to embrace the online channel will find themselves having to compete with such transparency more and more. Consumers can now check the market for more competitive offers before buying larger items such as a new fridge, digital camera or TV.”
Getprice’s mobile price comparison service is available to all of Optus’ six and a half million mobile customers. There are plans for Getprice and Gravity, who provides the technical solution that powers the mobile service, to broaden the service to other networks.
Getprice is Australia’s leading price comparison and product search engine and is also available online at www.getprice.com.au. Retailers interested in participating can call 1300 764 000 for more information.
For further information, please contact Jared Oken at Getprice on 1300 764 000 or email jared@getprice.com.au
ABOUT GETPRICE
Getprice is Australia’s leading independent price comparison service and product search engine. Getprice aggregates product and pricing information from Australian retailers daily and applies its search and filter technology, as well as consumer reviews on products and retailers, in order to assist consumers in choosing the best product, at the best price, from the best retailer.
www.getprice.com.au
ABOUT GRAVITY
Gravity is a strategic web and mobile solutions and professional services company. Gravity has been providing professional web services since early 1996 and has successfully developed an impressive suite of web and mobile application products and services, from digital content management to email broadcasting and ecommerce.
www.gravity.com.au