Thursday, October 20, 2005

InfoTrends/CAP Ventures Press Release

InfoTrends/CAP Ventures’ Studies Indicate Dramatic Changes in Workflow for the Professional Photographer

(Weymouth, MA) October, 19 2005… Recent InfoTrends/CAP Ventures surveys of the professional photography market show an industry in transition. The switch to digital has already transpired, with nearly 80% of pros owning a digital SLR and 52% planning to purchase a new one within a year. The immediacy and flexibility of the digital format has clearly made an impact. The new challenge for pro photographers is to find a way to leverage new technologies, software, and services to grow their businesses.

Survey results show that professional photographers across all specialties are taking a large number of shots – 482 per week on average for digital camera users. The vast majority of these images are saved to a computer, and nearly 65% of the photos taken are edited. Many photographers are using RAW conversion and color management software, and a significant percentage of photos are being published to the Web.

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