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Thursday, October 20, 2005

Adobe DNG Format Wins Industry Support

Ricoh GR DigitalAdobe Press Release

Adobe Updates DNG Converter and Adds New `Camera Raw’ Plug-in for 14 New Cameras

SAN JOSE, Calif. — Oct. 20, 2005 — Adobe Systems Incorporated (Nasdaq:ADBE) today announced that its Digital Negative Specification (DNG) - an industry-wide initiative to create one unified format for archiving raw digital images - is continuing to win support from camera manufacturers and software makers. Ricoh Co. is the latest camera manufacturer to support DNG, with its new GR digital camera. By providing DNG support directly in its products, Ricoh joins respected camera manufacturers Hasselblad and Leica, along with a wide range of software manufacturers such as Apple, Extensis, iView and ULead.

“DNG addresses a critical need in the market to preserve digital images in their purest form while also simplifying the raw workflow for photographers,” said Kazuhiro Yuasa, general manager of the Image Capturing Solution Division at Ricoh. “The Ricoh GR Digital represents the latest advancements in high resolution compact cameras, and by incorporating support for DNG we’re giving our customers the flexibility and control they require to do their best work.”

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