20th Anniversary of HP Deskjet Printers

HP today celebrated the 20th anniversary of the HP Deskjet printer, the world’s top-selling printer brand. The new HP Deskjet D2500 Printer Series and HP Deskjet F4200 All-in-One Series have been introduced to help mark the occasion. Both printer series feature new HP 60 ink cartridges with HP Vivera inks, offering laser-quality black text and vivid graphics with water- and smudge-resistant properties. The HP Deskjet D2500 will cost $49 and be available in Spring 2008. The HP Deskjet F4200 will cost $79 and be available in Spring 2008.

HP Press Release

HP Deskjet Marks 20 Years as World’s Best-selling Printer

PALO ALTO, Calif. Feb. 28, 2008 – HP today celebrated the 20th anniversary of the HP Deskjet printer, the world’s top-selling printer brand.(1)

Relied on by more than 240 million customers around the world, the HP Deskjet-branded printer continues to outsell all other inkjet printers on the market 20 years after its first introduction.(1)

In conjunction with this anniversary, HP announced two new HP Deskjet printer series designed to make it easy for consumers to create, manage and publish their content. They use new HP 60 series ink cartridges, which are designed for everyday home printing of documents, web pages, photos and more.

HP Deskjet advances through two decades
Launched in February 1988, the HP Deskjet was the world’s first single-sheet, desktop printer. Originally priced at $995, the reliable HP Deskjet featured an average speed of just 2 pages per minute (ppm).(2)

Today, the HP Deskjet has transformed into a high-speed, lightweight printer with a multitude of features from wireless connectivity to intuitive software and hardware installation for quick and easy setup. Ideal for printing everyday document and photos, current HP Deskjet models print up to 36 ppm(2) and are priced as low as $29, with many priced at less than $100.(3)

A complete timeline of the HP Deskjet is available at http://www.hp.com/go/deskjet20.

HP commemorates 20 years of innovation with new Deskjet launch
HP unveiled two new Energy Star®-compliant printers – the HP Deskjet D2500 Printer Series and HP Deskjet F4200 All-in-One Series, both designed with reliable, easy operation in mind.

Both printer series feature new HP 60 ink cartridges with HP Vivera inks, offering laser-quality black text and vivid graphics with water- and smudge-resistant properties. Additionally, these HP Deskjet series include user-friendly printing features such as a one-touch print-cancel button to prevent the printing of unwanted pages and an ultra-compact 80-sheet fold-up paper tray. The printers also boast easy photo printing from 4 x 6-inch to panorama-size, automatic red-eye removal and seamless Snapfish integration(4) with HP’s intuitive Photosmart Essential software.(5)

When it’s time to order replacement ink cartridges, convenient ink alerts and HP SureSupply make it easy for customers to find the cartridges that work with their printers through a variety of online sources.(6) In addition, HP offers free and convenient cartridge recycling options through the HP Planet Partners recycling program.(7)

All new HP Deskjet printers feature the HP Smart Web Printing tool for simple, predictable printing from the web. With the tool, web pages are automatically adjusted to prevent cut-off edges. Users can easily select and print only the content they want – saving paper and ink as well as time.(5)
The HP Deskjet D2500 Printer Series is expected to be available this spring for $49, while the HP Deskjet F4200 All-in-One Series is expected to be available this spring for $79.(3)

New ink cartridges enable easy and affordable printing for the home
Also new this spring, the HP 60 Black and Tri-color Ink Cartridges with Vivera inks featured on the new Deskjet series deliver laser-quality black text and vivid graphics with water and smudge-resistant properties. The low-cost, high-quality cartridges are ideal for printing documents, letters and web pages.
HP 60 Black and Tri-color Ink Cartridges with Vivera inks feature a new dye-based color and pigment-based black ink formulation that delivers excellent quality on a variety of plain and specialty papers. The HP 60 ink cartridges use a new printhead design that delivers smaller ink droplets for more finely detailed images and graphics.

HP 60 Ink Cartridges are also newly molded from recycled plastic resins. More than 70 percent of each cartridge body (by weight) is recycled content from used HP cartridges collected through the HP Planet Partners recycling program and other sources such as water bottles.

Additionally, customers who use papers with the ColorLok logo will enjoy enhanced document quality – including bolder blacks for improved contrast and sharper text and uniform colors for vibrant graphics. Documents on ColorLok papers also dry faster, allowing customers to handle printed pages right away with less smearing.

For frequent printing, HP offers optional high-capacity cartridges for the HP Deskjet D2500 Printer Series and HP Deskjet F4200 All-in-One Series – the HP 60XL Black ink cartridge and the HP 60XL Tri-color ink cartridge. Providing greater value to customers, these cartridges produce three times more black and two times more color pages than standard supplies for Deskjet printers. This represents a savings of more than 33 percent for black and 26 percent for color.(8)

Images and more information on the products mentioned above and the evolution of the HP Deskjet are available in an online press kit at http://www.hp.com/go/deskjet20.

About HP
HP focuses on simplifying technology experiences for all of its customers – from individual consumers to the largest businesses. With a portfolio that spans printing, personal computing, software, services and IT infrastructure, HP is among the world’s largest IT companies, with revenue totaling $107.7 billion for the four fiscal quarters ended Jan. 31, 2008. More information about HP (NYSE: HPQ) is available at http://www.hp.com.

(1) Sales results based on internal HP database results through 2007.
(2) After first page; see http://www.hp.com/go/inkjetprinter for details.
(3) Estimated U.S. street prices. Actual prices may vary.
(4) Snapfish online photo service availability varies by country/region.
(5) Not compatible with Windows® 2000 or Macintosh operating systems.
(6) Program features and availability may vary by country. More information is available at http://www.hp.com/learn/suresupply.
(7) HP ink cartridge return and recycling is available in 42 countries and territories around the world, covering 88 percent of the addressable market; see http://www.hp.com/recycle for details.
(8) Compared to HP 60 Black or Tri--color Ink Cartridges with HP Vivera inks.

Published: Friday, February 29, 2008

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