The Samsung G600 is a slider mobile phone with a 5 megapixel camera. The G600 sports various modes such as panorama or mosaic settings and offers a built-in Power LED flash. “Additional benefits, such as creative shot modes, microSD external memory and the Image Editor will make the Samsung G600 a digital must have.” said Mark Mitchinson, Director of Samsung Mobile UK and Ireland. The Samsung G600 will be available in the UK from August 2007 on all major networks and from all retailers.

Samsung Press Release

Image Conscious With Samsung Mobile

Samsung Mobile announces global launch of its first fashion 5 mega-pixel camera phone

London, UK – Samsung Mobile has announced a sleek new camera phone, the Samsung G600, at an exclusive global launch event today. Housed in a fashionable black two-toned slider shell and equipped with a 5 mega-pixel camera, the Samsung G600 is a fusion of design, photography and the ultimate in phone functionality.

A design icon and high performance camera in one, the Samsung G600 is the latest member of Samsung’s range of handsets and is made to capture quality pictures of priceless moments. At work or at play, consumers can now get creative with various modes such as panorama or mosaic settings and enjoy the quality of built-in Power LED flash. No matter where it’s being used, for phone or camera, the Samsung G600 guarantees to make users look and feel great.

Mark Mitchinson, Director of Samsung Mobile UK and Ireland, commented: “With slim lines and a sleek design, the Samsung G600 incorporates a sophisticated, stylish and compact product that will appeal to both fashionistas and tech-savvy professionals of all ages.

“The Samsung G600 is more than a highly desirable style icon, it comes with a built-in 5 mega-pixel camera that will allow consumers to capture, store and print their favourite moments, without compromise.”

“We know consumers will love having advanced functionality and digital camera features in one compelling device. Additional benefits, such as creative shot modes, microSD external memory and the Image Editor will make the Samsung G600 a digital must have,” said Mr Mitchinson.

For a better viewing experience, the Samsung G600 incorporates a 2.2” LCD with 16 million colours, a 5 mega-pixel multi-function imaging system and full Bluetooth v.2 connectivity. This will enable people to view larger pictures and graphics and helps users read text or Web pages in full. What’s more, these features are bundled into a tiny 102 mm by 47.8 mm by 14.9 mm frame.

The Samsung G600 is also equipped with a host of multimedia features designed for those on the go. Music lovers will enjoy the embedded MP3 player, which can be customised to individual tastes and preferences. With improved internet browsing, users will benefit from NetFront Browser v.3.4, which provides PC-like browser capabilities on your mobile.

Susan Land, Head of Channel Marketing, Samsung Mobile, said the Samsung G600 launch will be led by a £3 million above the line fashion and lifestyle advertising campaign, which will be supported by online and outdoor advertising.

“By leading the launch globally, we are demonstrating the quality and innovation of Samsung Mobile in the UK mobile market. This is a significant milestone for our business, as it’s the first time the UK has really driven a mobile phone launch.

“In conjunction with the Samsung G600 launch, Samsung has partnered with an online digital development retailer, to help users capture their fashion conscious moments. The partnership offers each customer 50 prints, a photo memory book and a collage poster, so people can capture and share their fashion moments,” said Miss Land.

The Samsung G600 will be available in the UK from August 2007 on all major networks and from all retailers. 
www.samsungmobile.co.uk/g600

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