Eye-Fi Wireless Memory Card Now Available

The Eye-Fi Card is the world’s first wireless SD memory card for digital cameras. Eye-Fi uses home wireless networks to eliminate the time-consuming chore of dealing with cables, card readers or software plug-ins associated with uploading photos. The Eye-Fi Card works with existing and new SD-compatible digital cameras and stores photos like a conventional SD memory card. “The Eye-Fi Card removes the barriers and lets users get to the fun part of sharing and printing their memories. We’re putting the magic back into photography.” said Jef Holove, chief executive officer of Eye-Fi. Priced at $99.99 with 2GB of storage, the Eye-Fi Card is available now.

Eye-Fi Press Release

Eye-Fi Unveils World’s First Wireless Memory Card for Digital Cameras

Eye-Fi Card Uses Wi-Fi to Automatically Upload Photos to Computers and Online Photo Sharing and Social Networking Sites

MOUNTAIN VIEW, Calif., Oct. 30 /PRNewswire/—Eye-Fi Inc., a company dedicated to helping people navigate, nurture and share their digital memories, today unveiled the Eye-Fi Card—the world’s first wireless SD memory card for digital cameras. The Eye-Fi Card uses home Wi-Fi networks to create an effortless and convenient way for users to send photographs directly from digital cameras to PCs, Macs and online photo and social networking sites. Priced at $99.99 with 2GB of storage, the Eye-Fi Card is available now from major online retailers.

“Digital cameras have made it extremely easy to take pictures, but the rest of the process is a hassle,” said Jef Holove, chief executive officer of Eye-Fi. “The Eye-Fi Card removes the barriers and lets users get to the fun part of sharing and printing their memories. We’re putting the magic back into photography.”

Eye-Fi uses home wireless networks to eliminate the time-consuming chore of dealing with cables, card readers or software plug-ins associated with uploading photos. Users simply turn on their digital camera and their pictures are wirelessly uploaded. The Eye-Fi Card works with existing and new SD-compatible digital cameras and stores photos like a conventional SD memory card.

“We know that a large percent of digital images captured each day are never printed or shared. That adds up to significant lost revenues for photo sharing and printing sites,” said IDC analyst Ron Glaz. “We anticipate wireless cameras will fundamentally change the way people manage their digital photographs in the future and believe that the Eye-Fi Card will help drive these changes.”

How the Eye-Fi Card Works

During a simple set-up process, users can select from among 17 popular online photo sharing, printing, social networking or blogging sites to share their photographs, and select where on their PC or Mac they want to archive their images. Once the set-up is complete, users can focus on taking pictures and sharing memories—and not on the process of uploading photos from their camera.

Eye-Fi’s free upload service allows users to transfer an unlimited number of photos. It handles full-resolution JPEG pictures and intelligently resizes the images if required by the selected online destination.

“We’re thrilled to be among the first to sell the Eye-Fi Card and we expect it to be a big hit for the holidays,” said Aaron Maguire of Buy.com. “Eye-Fi understands how time-starved our customers are, and this solution matches their needs.”

The 2GB wireless SD memory card, which holds approximately 1,000 images, is available now at major online retailers including Amazon.com, Buy.com and Walmart.com for $99.99 USD. It’s also available from the online stores of J&R, B&H Photo Video, dotPhoto and Photojojo. For more information, please visit http://www.eye.fi.

About Eye-Fi, Inc.
Founded in 2005, the company is dedicated to building products and services that help consumers navigate, nurture and share their visual memories. Eye-Fi’s patent-pending technology works with Wi-Fi networks to automatically send photos from a digital camera to online, in-home and retail destinations. Headquartered in Mountain View, Calif., the company’s investors include Opus Capital and Shasta Ventures. More information is available at http://www.eye.fi.

Eye-Fi Press Release

EYE-FI ANNOUNCES SUPPORT FROM SEVENTEEN ONLINE PHOTO DESTINATIONS

Eye-Fi Users Can Now Wirelessly Upload Photos Directly to Online Photo Sharing, Printing and Social Networking Sites

Eye-Fi Users Can Now Wirelessly Upload Photos Directly to Online Photo Sharing, Printing and Social Networking Sites

MOUNTAIN VIEW, Calif., Oct. 30, 2007 — Eye-Fi (http://www.eye.fi) today announced that its Eye-Fi Card will allow users to automatically upload photos from their digital camera directly to 17 online photo sharing, printing, social networking and blogging sites. The Eye-Fi Card went on sale today at online retailers including Amazon.com, Buy.com and Walmart.com. See release entitled: “Eye-Fi Unveils World’s First Wireless Memory Card for Digital Cameras.”

Eye-Fi users are free to select from popular online photo destinations including KODAK Gallery, Shutterfly, Wal-Mart, Snapfish, Photobucket, Facebook, Webshots, Picasa Web Albums, SmugMug, Flickr, Fotki, TypePad, VOX, dotPhoto, Phanfare, Sharpcast and Gallery.

“We’ve eliminated the hassle and made it simple for users to do more with their photos,” said Ziv Gillat, co-founder and vice president of marketing and sales for Eye-Fi. “By partnering with 17 of the top online photo destinations, we’re giving users the greatest choice and flexibility to do what they want with their photos — from posting to a blog, printing them for relatives, or sharing them online with friends.”

“KODAK Gallery is committed to helping people tell their stories and we are thrilled that the new Eye-Fi Card will help people free their pictures from their cameras so they can share them with friends and family,” said Mark Cook, worldwide director of marketing for KODAK Gallery. “We’re excited that our customers can now spend less time dealing with the upload process and more time creating beautiful and meaningful personalized holiday items like cards, calendars, photo books, and more.”

Eye-Fi users can also choose from top social networking, digital media and blogging sites including Photobucket, Facebook, TypePad and VOX.

“User-generated content is now a defining feature of the online experience, especially when it comes to linking and sharing that content across social networks,” said Alex Welch, president of Photobucket, one of the Web’s most popular creative hubs. “Eye-Fi has made it even easier for Photobucket users to express themselves, and share photos with their community of friends and family.”

Eye-Fi’s 2GB wireless SD memory card was announced today, and is available at major online retailers including Amazon.com, Buy.com and Walmart.com for $99.99 USD. It’s also available from the online stores of J&R, B&H Photo and Video, dotPhoto and Photojojo. For more information, please visit http://www.eye.fi/.

About Eye-Fi, Inc.
Founded in 2005, the company is dedicated to building products and services that help consumers navigate, nurture and share their visual memories. Eye-Fi’s patent-pending technology works with Wi-Fi networks to automatically send photos from a digital camera to online, in-home and retail destinations. Headquartered in Mountain View, Calif., the company’s investors include Opus Capital and Shasta Ventures. More information is available at http://www.eye.fi/

About Eastman Kodak Company
Kodak is the world’s foremost imaging innovator. With sales of $10.7 billion in 2006, the company is committed to a digitally oriented growth strategy focused on helping people better use meaningful images and information in their life and work. Consumers use Kodak’s system of digital and traditional products and services to take, print and share their pictures anytime, anywhere; Businesses effectively communicate with customers worldwide using KODAK solutions for prepress, conventional and digital printing and document imaging; and Creative Professionals rely on KODAK technology to uniquely tell their story through moving or still images.

More information about Kodak (NYSE: EK) is available at http://www.kodak.com

About Photobucket
Photobucket is one of the Web’s most popular hubs for managing media. Photobucket’s users upload, link to, share and search for billions of personal photos, graphics, and videos every day. The company was founded in 2003 and acquired by Fox Interactive Media, Inc., a division of News Corp. (NYSE:NWS), in July 2007. The company is headquartered in Denver, Colo. with offices in Palo Alto, Calif., and is available online at http://photobucket.com/

Published: Wednesday, October 31, 2007

Reader Comments

1. What an ingenious device! It amazes me how so much functionality can be packed into such a tiny package these days.

   Rick Rous at 03:43am on Tuesday, December 04, 2007