Fujifilm Aquamask Waterproof Casing

FujiFilm USA Press Release

Protective Housing for FinePix A400 and A500 Digital Camera Models; Perfect for Summertime Fun!

Valhalla, NY, June 7, 2006 - Fuji Photo Film U.S.A. Inc., today unveiled the new, custom-made ‘Aquamask’ – a protective housing designed specifically for Fujifilm’s FinePix A400 and A500 digital cameras. The Aquamask is a tough, protective shell that allows for full digital camera operation as it protects the models from sand, dust and dirt, plus water up to a depth of 10 feet. As the summertime approaches, Fujifilm’s Aquamask is a smart, complementary companion to the FinePix A400 and A500 and is one of the few protective, waterproof casings available for entry-level digital cameras. Sporting fun, light green color accents, the Aquamask is ideal for families who spend their summer days engaged in a myriad of outdoor activities.

“Whether swimming at the pool or beach, boating or hiking with the kids, the colorful Aquamask is an all-terrain imaging tool. It’s a great investment to keep your digital camera safe and ensure you don’t miss capturing any of those fun summer activities,” said James Avato, Marketing Manager, Electronic Imaging Division, Fuji Photo Film U.S.A., Inc.

The four MegaPixel FinePix A400 and five MegaPixel FinePix A500 models are the first of Fujifilm’s new breed of entry-level digital cameras to feature the company’s Super CCD technology. These A-Series cameras are ideal for the first-time digital camera buyer or any photographer that craves operational simplicity, but demands image quality.

Priced at $79.99, Fujifilm’s Aquamask waterproof case is available for purchase this month.

About Fujifilm
Fuji Photo Film U.S.A., Inc. is a subsidiary of Fuji Photo Film Co., Ltd. and delivers technology solutions to meet the imaging and information needs of retailers, consumers, professionals and business customers. As a global leader in digital imaging, Fujifilm pioneered the development of digital medical systems, and today is the leader in digital minilab systems. The company was ranked number 15 for U.S. patents granted during 2004, employs more than 75,000 people worldwide and in the year ending March 31, 2006, had global revenues of more than $22.8 billion.

In the United States, Fujifilm is a leader in delivering high quality, easy-to-use imaging and information solutions in the following categories: Digital Imaging Systems, Film and Imaging Systems, Recording/Storage Media, Motion Picture Film, Graphic Arts and Printing Systems and Medical Imaging and Diagnostics Systems. Fujifilm is an environmentally friendly, humane enterprise and an exemplary corporate citizen.

For more information on Fujifilm products, consumers can call 800-800-FUJI or access the Fujifilm USA Web site at http://www.fujifilmusa.com.

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Published: Wednesday, June 07, 2006

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