Fujifilm F50fd Wins Popular Science Award

Popular Science has selected the Fujifilm FinePix F50fd digital camera as the recipient of a 2007 Best of What’s New award in the Gadget category. The editors of Popular Science singled out the FinePix F50fd as “the first camera that can detect faces —to optimize focus, exposure and color—even if people are turned to the side or looking up or down.” “We are excited and proud to receive this honor from Popular Science,” said Bill Drysdale, vice president and general manager, Electronic Imaging Products, FUJIFILM, U.S.A.  “Their recognition of the technical innovations in our FinePix F50fd, further reinforces Fujifilm’s culture of photography.”

FUJIFILM FINEPIX F50fd DIGITAL CAMERA RECEIVES 2007 BEST OF WHAT’S NEW AWARD FROM POPULAR SCIENCE

Digital Camera Makes “Spontaneous Shots Look Picture-Perfect”

Valhalla, N.Y., November 28, 2007 – FUJIFILM U.S.A., Inc. is pleased to announce that Popular Science has selected the Fujifilm FinePix F50fd digital camera as the recipient of a 2007 Best of What’s New award in the Gadget category.

The editors of Popular Science singled out the FinePix F50fd as “the first camera that can detect faces —to optimize focus, exposure and color—even if people are turned to the side or looking up or down.” Fujifilm’s proprietary Face Detection 2.0 debuted on the F50fd and includes a new Automatic Red-Eye Removal feature that automatically corrects red-eye directly after the shot is taken and then saves both the original and the corrected image file. The F50fd combines these features, along with Dual Image Stabilization and ISO settings of up to 6400, to form a compact powerhouse camera that makes “spontaneous shots look picture-perfect,” according to Popular Science.

“For 20 years, Popular Science’s Best of What’s New awards honor the innovations that make a positive impact on life today and change our views of the future,” says Mark Jannot, editor-in-chief, Popular Science. “PopSci’s editors evaluate thousands of products each year to develop this thoughtful list, there’s no higher accolade Popular Science can give.”

Each year, the editors of Popular Science review thousands of products in search of the top 100 tech innovations of the year; breakthrough products and technologies that represent a significant leap in their categories.  The winners — the Best of What’s New — are awarded inclusion in the much-anticipated December issue of Popular Science, the most widely read issue of the year since the debut of Best of What’s New in 1987. 

“We are excited and proud to receive this honor from Popular Science,” said Bill Drysdale, vice president and general manager, Electronic Imaging Products, FUJIFILM, U.S.A.  “Their recognition of the technical innovations in our FinePix F50fd, further reinforces Fujifilm’s culture of photography.”

The Best of What’s New awards are presented to 100 new products and technologies in 10 categories: Automotive, Aviation & Space, Computing, Engineering, Gadgets, Green Tech, Home Entertainment, Home Tech, Personal Health and Recreation.

About FUJIFILM U.S.A., Inc.
FUJIFILM U.S.A., Inc. is a marketing subsidiary of FUJIFILM Corporation, Tokyo, Japan, providing digital and analog photographic Imaging Systems, Recording/Storage Media and Motion Picture Film products and services to consumers, professionals and businesses.  For more information on Fujifilm U.S.A. products, customers can call 800-800-FUJI or visit http://www.fujifilmusa.com . To receive news and information direct from Fujifilm U.S.A. via RSS, subscribe free at http://www.fujifilmusa.com/rss .

About FUJIFILM
Fujifilm Corporation brings continuous innovation and leading-edge products to a broad spectrum of imaging industries including medical, life sciences, consumer electronic, chemical, graphic arts, information systems, photography and office products based on its vast portfolio of digital, optical, fine chemical and thin film coating technologies. It was ranked number 15 for U.S. patents granted in 2006, employs more than 75,000 people worldwide and in the year ended March 31, 2007, had global revenues of $23.6 billion.  Fujifilm ADRs (American Depository Receipts) are traded in the U.S. on the NASDAQ exchange (NASDAQ:FUJI). For more information, please visit http://www.fujifilmholdings.com.

About Popular Science
Founded in 1872, Popular Science is the world’s largest science and technology magazine; with a circulation of 1.3 million and 6.8 million monthly readers. Each month, Popular Science reports on the intersection of science and everyday life, with an eye toward what’s new and why it matters. Popular Science is published by Bonnier Active Media, a subsidiary of Bonnier Corporation.

Published: Thursday, November 29, 2007

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