Lyra Research Press Release

Newton, MA (March 30, 2006) — According to Lyra Research, the digital imaging authority, the number of digital images captured worldwide has grown from under 40 billion in 2002 to nearly 200 billion in 2005, and in 2009 close to half a trillion digital images will be captured. A key concern in the digital camera industry is the growing importance of camera phones, which accounted for virtually none of the images captured in 2002 but will account for close to 60 percent of the total in 2009. Lyra expects that many of these camera phone images will be short-lived, never making it to print, while digital cameras will remain the device of choice for consumers to capture images they actually care enough about to print. “As camera phone penetration rises and their image quality improves, hundreds of millions of consumers around the world will become accustomed to grabbing spur-of-the-moment photos with their phones,” explains Steve Hoffenberg, Lyra’s director of consumer imaging research. “But, for those precious family moments that people want to preserve for posterity by printing, they will still primarily turn to their digital cameras.”

This revealing forecast, plus much more, can be found in a recent Lyra Research Consumer Imaging Intelligence presentation called “The Big Picture: What Happens to Photo Prints?” Charles LeCompte, president of Lyra Research, delivered this presentation at the 2006 Lyra Imaging Symposium. Packed with data and analysis, the complete 26-slide presentation is available as a PDF for immediate download at http://lyra.ecnext.com/coms2/summary_0290-323_ITM.

Meet Steve Hoffenberg at CTIA Wireless 2006
Steve Hoffenberg will be at the CTIA Wireless 2006 conference from April 5 to 7, 2006, at the Las Vegas Convention Center, in Las Vegas, NV. Contact Steve Hoffenberg to schedule an analyst meeting during the event by calling 617-454-2628 or e-mailing [email protected].

About Lyra’s Consumer Imaging Intelligence Service
Supported by an experienced team of analysts and researchers, Consumer Imaging Intelligence (CII) offers clients detailed analysis of the consumer digital imaging industry, products, and services. CII’s innovative approach comprehensively tracks the nuances of the complete image life cycle—from capturing and viewing, to printing and storing, to sharing online and in person.

The unequaled breadth and sophistication of CII’s exclusive Forecast 360 deliver a wealth of actionable data on consumer imaging products, services, and behaviors. Each segment of the Forecast 360 includes worldwide data and regional breakouts for Asia Pacific; Europe, the Middle East, and Africa; Latin America; and North America.

CII’s Forecast 360 is delivered as an Excel spreadsheet file featuring Lyra’s new dashboard-style user interface. The spreadsheet includes automatic charting functions for nearly any desired combination of data set, metric, and geographic region.

In addition to the new Forecast 360 interactive dashboard interface, CII offers straightforward, practical insight, including well-crafted primary market research studies, perceptive industry analyses, accessible expert consultation, targeted industry news services, convenient e-mail briefs, and tailored annual briefings. Lyra’s new CII is indispensable for consumer imaging companies and firms in related industries such as Apple, Best Buy, Canon, Casio, Cingular, Circuit City, CompUSA, CVS, Flickr, Fuji Photo Film, Hewlett-Packard, Kodak, Kingston, Lexmark, LG, Motorola, Nikon, Nokia, NTT Group, Office Depot, OfficeMax, Olympus, Palm, Panasonic, Pentax, Photoworks, Ritz Camera, Samsung, SanDisk, Sanyo, Shutterfly, Sony, Sony Ericsson, Staples, T-Mobile, Target, Verizon Wireless, Vodafone, Wal-Mart, Walgreens, and others.

For more information on Lyra’s CII, click here, or contact Brian Jones at Lyra Research by calling 617-454-2641 or e-mailing [email protected].

About Lyra Research
Founded in 1991, Lyra Research is recognized worldwide as the leading provider of market, product, and technology information and analysis focused on the imaging industry. Lyra Research provides targeted information on printers and copiers, digital photography, and imaging supplies to more than 2,000 clients in more than 40 countries. Lyra’s portfolio of services includes leading industry newsletters, special market reports, advisory services, conferences, Webcasts, and custom consulting.