HP Street Photography Gallery Launches

HP have launched a new website dedicated to street photography at http://www.hypegallery.com/streetphotography, where photographers can upload and display their street photos for free. In addition, HP are also announcing a competition in which the best 30 photos, as judged by Magnum president Stuart Franklin, will be displayed at the prestigious Recontres D’Arles photo festival in early July. “Street Photography is a hugely significant part of documentary photography,” said Franklin. “I am delighted that HP is supporting this endeavour through the Street Photography gallery and competition.” The competition closes on June 10th.

HP Press Release

HP’S STREET PHOTOGRPAHY ONLINE GALLERY OPENS DOOR TO ARLES

BRACKNELL, Berks, 29 March, 2007 - HP today announced the launch of the Street Photography online gallery to give professional photographers the opportunity to exhibit their work at the Recontres d’Arles photography festival in July 2007. Photographers can display their work for free through the Street Photography online gallery at http://www.hypegallery.com/streetphotography.

They can also enter the competition to have their images displayed at Arles, where they will be reproduced professionally on an HP Z-series printer, and even attend the festival with Stuart Franklin, a leading Magnum photographer and the current Magnum president.1

Street Photography Online
Riding on the success of the HYPE galleries, the Street Photography gallery encourages photographers to look at the urban landscape in innovative or unusual ways. Cracks in the pavement, peeling walls, shadows cast by stairwells, could all be included in Street Photography.

By following the instructions on the Street Photography website, photographers can upload their images to the gallery where they are displayed online.2

The gallery works in a similar way to the HYPE galleries through which thousands of participants have exhibited their work online and seen them printed to a professional standard on HP Z-series printers in capital cities across the world including London, Berlin, Paris and Singapore. The most recent Hype event in Berlin in November 2006 had 13,000 visitors to the exhibition and 60,000 unique visitors to the online gallery.

A launch event, including a Magnum Masterclass delivered by Stuart Franklin, will also be held today at Magnum’s headquarters in London.  Individuals then have until June 10 to submit their images online before the competition closes. The online gallery, however, will continue to run after this date for the rest of the year creating a comprehensive collection of Street Photography.

Street Photography at Arles
After the competition closes, Magnum president Stuart Franklin - publisher of several books on photography and award-winning photojournalist - will select the best 30 to be exhibited at the Arles festival, which runs from July 3 to September 16. These images will be printed on an HP Z-series printer, using premium HP papers such as HP Satin Premium Instant Dry photo paper and HP Universal Instant Dry Photo semi-gloss.

The Z2100 and Z3100 printers are causing a stir among photographers by using pigment ink and world-first technologies such as an inbuilt spectrophotometer that will consistently ensure that the competition images are museum-quality with 200 years’ fade resistance.3

The top 30 winners will also receive their own copies printed on the HP Z-series printers to add to their portfolios.

From these 30, Franklin will also choose one winner to receive the grand prize: a paid-for trip to the festival, including an exclusive lunch with Franklin to gain valuable insights into the work of an internationally renowned photographer.

“Street Photography is a hugely significant part of documentary photography,” said Franklin. “I am delighted that HP is supporting this endeavour through the Street Photography gallery and competition.”

“Given the runaway success of the HYPE galleries, we’re expecting Street Photography to perform equally as well and given the diverse and personal subject matter, we’re anticipating some great images to come through. By using our Z-Series printers we’re looking forward to doing the winning images justice by reproducing them to professional quality, and showcasing how the best technology can complement the best photography,” said Francois Martin, EMEA Graphic Arts marketing manager, HP.

“The Z-Series printers contribute to a product portfolio from HP designed specifically for professional photographers including the Photosmart Pro B9180 announced last year, a leading printing system which allows photographers to be up to 30 percent4 more productive.”

About HP
HP focuses on simplifying technology experiences for all of its customers – from individual consumers to the largest businesses. With a portfolio that spans printing, personal computing, software, services and IT infrastructure, HP is among the world’s largest IT companies, with revenue totaling $91.7 billion for the four fiscal quarters ended Oct. 31, 2006. More information about HP (NYSE: HPQ) is available at http://www.hp.com.

HP focuses on simplifying technology experiences for all of its customers – from individual consumers to the largest businesses. With a portfolio that spans printing, personal computing, software, services and IT infrastructure, HP is among the world’s largest IT companies, with revenue totaling $94.1 billion for the four fiscal quarters ended Jan. 31, 2007. More information about HP (NYSE: HPQ) is available at http://www.hp.com.

(1) For more information about Stuart Franklin and Magnum, visit http://www.stuartfranklin.com and http://www.magnumphotos.com
(2) Provided they are within the bounds of taste and decency and adhere to the Street Photography theme.
(3) Display permanence rating by Wilhelm Imaging Research, Inc. on a range of HP creative and specialty media. For details: http://www.hp.com/go/supplies/printpermanence.
(4) Based on December 2005 competitive landscape and similarly priced printers, HP internal testing

Published: Thursday, March 29, 2007

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