Iomega eGo Portable Hard Drive

June 26, 2007 | Mark Goldstein | Digital | Comment |

The Iomega eGo is a new 160GB 2.5 inch portable hard drive. “The Iomega eGo Portable Hard Drive calls attention to itself with its beautiful red contoured case, while its automatic backup software works transparently to protect your digital life,” said Ashley Ettwein, HDD Product Manager, Iomega Corporation. The Iomega 160GB eGo Portable Hard Drive USB 2.0 is now available for $159.95.

Iomega Press Release

New Iomega eGo™ Portable Hard Drive Delivers Beauty, While New Iomega eSATA Professional Hard Drive Brings the Brawn

Unsurpassed Convenience and Data Protection in Two Bold New Designs For On-The-Go and At-The-Desk Storage Needs

SAN DIEGO, June 26, 2007 – Iomega Corporation (NYSE: IOM), a global leader in data storage and protection, today introduced two exciting new choices in portable and desktop storage: the stylish Iomega® eGo™ USB 2.0 Portable Hard Drive and the speedy Iomega® eSATA/USB 2.0 Professional Hard Drive.

Iomega’s Latest Portable Hard Drive
The Iomega® eGo™ Portable Hard Drive USB 2.0 is a fast and fun notebook hard drive that delivers on form and function.  Iomega’s new eGo Drive has an elegantly curved cherry-red chassis with chrome endcaps that sets it apart from other portable hard drives. With the new eGo Drive, Iomega introduces flair and panache to the HDD market, something rarely seen in any competitor’s product.  The eGo Drive also packs a lot of storage capability – the 160GB* 2.5-inch drive is USB-powered for simple operation (no power supply required), and it comes with EMC® Retrospect® HD software for automatic backups, scheduled backups, or on-demand backups. DropGuard™ technology protects the drive from accidental damage caused by drops of up to 51 inches so users can carry up to 640,000 photos, over 2,900 hours of music or 240 hours of video** with confidence.

“The Iomega eGo Portable Hard Drive calls attention to itself with its beautiful red contoured case, while its automatic backup software works transparently to protect your digital life,” said Ashley Ettwein, HDD Product Manager, Iomega Corporation. “The eGo Drive gives users a high capacity portable hard drive as well as a fashion statement that says they’re different than all the rest.”

Iomega’s Latest eSATA External Hard Drive
Also announced today is the Iomega® eSATA/USB 2.0 Professional Hard Drive, a slender silver hard drive that uses the new 3 Gbit/second eSATA interface for the fastest possible access to its 500GB storage capacity. Its high performance makes it a perfect match for the demands of advanced graphics software, video editing applications, and small server or network environments. This Iomega eSATA Professional Hard Drive also comes with award-winning EMC Retrospect Express software for automatic backups, scheduled backups, or on-demand backups, as well as other advanced features. For computers that do not have an eSATA interface (PCI eSATA cards are available separately), the USB 2.0 interface offers a universally popular alternative.

“Iomega’s new 500GB eSATA Professional Hard Drive combines blazing speed with high capacity and an industrial design that’s rugged and futuristic,” said Ettwein.  “In today’s data-intensive world, both of Iomega’s new external hard drives dispense with boring design and give users an eye-catching excuse to focus on safeguarding their digital files.”

Compatibility
Both drives are compatible with Microsoft® Windows 2000 Professional, Windows XP Home/XP Professional/XP Professional x64, and Windows Vista™. The eGo Portable Hard Drive is compatible with Mac OS X 10.1.5 or above; the Professional Hard Drive eSATA is compatible with Mac OS X 10.2 or above.

The eSATA/USB 2.0 Professional Hard Drive requires a system with an eSATA interface for operation as an eSATA drive (PCI eSATA card not included).

Price and Availability
The Iomega® 160GB eGo™ Portable Hard Drive USB 2.0 is now available for $159.95. The Iomega® eSATA/USB 2.0 500GB Professional Hard Drive is also now available for $209.95. (All pricing is estimated U.S. retail.)  Both products are available from online retailers, VARs, resellers and select retailers, as well as at www.iomega.com.

About Iomega
Iomega Corporation, headquartered in San Diego, is a worldwide leader in innovative storage and network security solutions for small and mid-sized businesses, consumers and others.  The Company has sold more than 400 million digital storage drives and disks since its inception in 1980.  Today, Iomega’s product portfolio includes industry leading network attached storage products, external hard drives, and our award-winning removable storage technology, the REV® Backup Drive.  OfficeScreen®, Iomega’s managed security services, available in the U.S. and select markets in Europe, provides enterprise quality perimeter security and secure remote network access for SMBs, which help protect small enterprises from data theft and liability.  To learn about all of Iomega’s digital storage products and managed services solutions, please go to the Web at www.iomega.com

.  Resellers can visit Iomega at www.iomega.com/ipartner.

NOTE: The statements contained in this release regarding development, production and distribution of the Iomega® eGo™ USB 2.0 Portable Hard Drive and the Iomega® eSATA/USB 2.0 Professional Hard Drive, anticipated product pricing and availability, expected product performance and specifications, future applications for the new product and all other statements that are not purely historical, are forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995.  All such forward-looking statements are based upon information available to Iomega as of the date hereof, and Iomega disclaims any intention or obligation to update any such forward-looking statements.  Actual results could differ materially from current expectations.  Factors that could cause or contribute to such differences include, but are not limited to, the successful completion of product development and testing, market acceptance of, and demand for, the Iomega product, any difficulties encountered in ramping up production or other manufacturing issues, including component availability and pricing, co-development, production, and distribution issues, product pricing and conformity to specifications, dependence upon third party suppliers, competition, intellectual property rights and other risks and uncertainties identified in the reports filed from time to time by Iomega with the U.S. Securities and Exchange Commission, including Iomega’s Annual Report on Form 10-K for the year ended December 31, 2006, and its most recent Quarterly Report on Form 10-Q.

* 1 GB = 1,000,000,000 bytes.

** 4 photos/MB – highly compressed 3-megapixel JPG photos; 1.1 min/MB – 128 kbps MP3 audio; 11 MB/Min – DVD MPEG 2 (720 x 480).

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