Iomega Portable Hard Drive 250Gb / 200Gb

The new Iomega® Portable Hard Drive is available in 250Gb and 200Gb capacitiesnd and is about the size of a PDA. Both of Iomega’s new portable hard drives weigh less than six ounces and are USB-powered. “Iomega’s newest portable hard drives are excellent choices for anyone who needs portable storage, and the 250GB Iomega Portable Hard Drive sets a new benchmark for portable hard drive storage capacity,” said Ashley Ettwein, HDD product manager, Iomega Corporation. The Iomega Portable Hard Drive 200GB Hi-Speed USB 2.0 is now available worldwide for $179.95, and the 250GB version is $229.95.

Iomega Press Release

Iomega Announces New Portable Hard Drives With Industry-Leading Capacity, Performance, and Backup Software

New Portable Hard Drives Feature Up To 250 Gigabytes Of In-Your-Pocket Storage

SAN DIEGO, August 21, 2007 – Iomega Corporation (NYSE: IOM), a global leader in data protection and security, today announced two new portable hard drives for PC and Mac users with industry-leading capacity, performance and backup capabilities: the Iomega® Portable Hard Drive 250GB* Hi-Speed USB 2.0, and the Iomega Portable Hard Drive 200GB Hi-Speed USB 2.0.

With the maximum capacity and performance available today in the small form factor category, Iomega’s two newest portable hard drives are perfect for students, travelers, and mobile professionals who need to secure, protect and transport their digital files.

Designed For Rugged Simplicity
Both of Iomega’s new portable hard drives are USB-powered, so installation is easy: just connect the drive to a host PC with the included USB cable.

Both drives are about the size of a PDA, and comfortably thin at just 0.5 inches (12.7 mm). Each drive weighs less than six ounces and fits easily into a shirt pocket or laptop bag. The metallic silver drive enclosure is rugged and attractive, and together with Iomega Drop Shock technology, helps protect data from the inevitable bumps and dings of portable use.

A New Performance Benchmark
Both drives in today’s announcement use 5400 RPM hard drives with 8 MB cache.

“Iomega’s newest portable hard drives are excellent choices for anyone who needs portable storage, and the 250GB Iomega Portable Hard Drive sets a new benchmark for portable hard drive storage capacity,” said Ashley Ettwein, HDD product manager, Iomega Corporation. “Not only do these two new portable hard drives provide more raw storage capacity than many people have in their desktop PCs, they also use the latest technology to help ensure that the data on the drives stay safe.”

A single 250GB Iomega Portable Hard Drive holds an estimated 1 million photos, 4,625 hours of digital audio, or 375 hours of digital video.**

Backup and Disaster Recovery Software Included
In the Americas, both new portable hard drives announced today come with industry-leading EMC® Retrospect® Express backup and disaster recovery for Windows® and Mac® users. Its award-winning design makes it easy to set up and manage highly efficient backups, greatly simplifying disaster recovery. Users can back up open files, verify backup integrity during the backup, have scheduled backups proceed even without logging in, and recover individual files or a complete system to any point in time.

Operating System Compatibility and Requirements
Iomega’s new portable hard drives are compatible with Windows Vista (all versions), Windows 2000, Professional/XP Home/XP Professional/XP Professional x64, and with Mac OS X 10.1.5 or above. A USB 2.0 host connection is required for USB 2.0 speeds.

Price and Availability
The Iomega® Portable Hard Drive 200GB Hi-Speed USB 2.0 is now available worldwide for $179.95; the Iomega Portable Hard Drive 250GB Hi-Speed USB 2.0 is also available now for $229.95. (All prices are U.S. suggested retail.)

About Iomega
Iomega Corporation, headquartered in San Diego, is a worldwide leader in innovative storage and network security solutions for small and mid-sized businesses, consumers and others.  The Company has sold more than 400 million digital storage drives and disks since its inception in 1980.  Today, Iomega’s product portfolio includes industry leading network attached storage products, external hard drives, and our award-winning removable storage technology, the REV® Backup Drive.  OfficeScreen®, Iomega’s managed security services, available in the U.S. and select markets in Europe, includes enterprise quality perimeter security, secure remote network access and email and spam defense for SMBs, which help protect small enterprises from data theft and liability.  To learn about all of Iomega’s digital storage products and managed services solutions, please go to the Web at http://www.iomega.com.  Resellers can visit Iomega at http://www.iomega.com/ipartner.

NOTE: The statements contained in this release regarding development, production and distribution of the Iomega® Portable Hard Drive 250GB Hi-Speed USB 2.0, and the Iomega Portable Hard Drive 200GB Hi-Speed USB 2.0, anticipated product pricing and availability, expected product performance and specifications, volumes of photos, audio data, or video that the drives will hold, future applications for the new product and all other statements that are not purely historical, are forward‑looking statements within the meaning of the Private Securities Litigation Reform Act of 1995.  All such forward‑looking statements are based upon information available to Iomega as of the date hereof, and Iomega disclaims any intention or obligation to update any such forward‑looking statements.  Actual results could differ materially from current expectations.  Factors that could cause or contribute to such differences include, but are not limited to, the successful completion of product development and testing, market acceptance of, and demand for, the Iomega product, any difficulties encountered in ramping up production or other manufacturing issues, including component availability and pricing, co-development, production, and distribution issues, product pricing and conformity to specifications, dependence upon third party suppliers and distribution partners, competition, intellectual property rights and other risks and uncertainties identified in the reports filed from time to time by Iomega with the U.S. Securities and Exchange Commission, including Iomega’s Annual Report on Form 10‑K for the year ended December 31, 2006, and its most recent Quarterly Report on Form 10-Q.

* 1 GB = 1,000,000,000 bytes.
** Storage estimates based on 4 photos per megabyte (highly compressed 3-megapixel JPG photos), 128Kbps MP3 audio (about 1.1 minute/MB), and 720x480 MPEG 2 video (about 11 MB/minute).

Copyright© 2007 Iomega Corporation. All rights reserved. Iomega, REV, and OfficeScreen are either registered trademarks or trademarks of Iomega Corporation in the United States and/or other countries.  All other trademarks, trade names, service marks, and logos referenced herein belong to their respective companies. 

Published: Wednesday, August 22, 2007

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