LaCie Press Release

LaCie Introduces the Brick, an Exclusive Design by Ora-Ïto Stackable Hard Drives in White, Red and Blue

November 22, 2005

  * Build a mighty storage collection, one LaCie Brick at a time
  * Mobile and Desktop Editions with storage up to 500GB
  * Building block hard drives for the kid in everyone

LaCie introduces a playful new set of stackable hard drives in vibrant white, red and blue colors: the LaCie Brick Desktop Edition (3.5” from 160-500GB) and Mobile Edition (2.5” from 40-120GB). For this unique range, LaCie teamed up with renowned designer Ora-Ïto to create colorful building block-shaped hard drives—making everyday storage and backup not only functional, but fun.

LaCie Bricks are hard drives even children can appreciate. Designer Ora-Ïto took one of his favorite childhood objects and created a hybrid hard drive that doubles as desk art. He chose primary white, red and blue colors to add vibrancy to everyday desktops. LaCie Bricks offer nearly effortless setup, and are ready to use seconds after removing from the box. They’re built to fit large amounts of music, photo, video and office files.
Ora-Ïto says, “Why should data storage be boring? Add color to your desktop with LaCie Bricks!”

LaCie Bricks can be used on a PC or Mac and come with free backup software. LaCie Brick Desktop Editions are equipped with a Hi-Speed USB 2.0 interface and come all necessary power adapters. LaCie Brick Mobile Editions are bus-powered and are available with either a Hi-Speed USB 2.0-only interface, or dual FireWire 400 and USB 2.0 interfaces. LaCie Brick Desktop Edition 300GB and 500GB include an automatic thermo-regulated smart fan that changes airflow based on need. Lower capacity models are fanless for near-silent operation.

“LaCie has always pushed the boundaries of timeless hard drive design and performance. This new unique Brick range shows our playful side,” says Olivier Mirloup, LaCie Senior Product Manager. “Now storage is as fun as a child’s game with bright, primary hues that add color to your digital life.”

Features

  * Spacious storage capacities of 160-500GB (Desktop) or 40-120GB (Mobile)
  * Ultra quiet operation for use in the office or living room
  * No setup needed, just plug-and-play
  * Compatible with Windows and Mac
  * Backup software included for PC and Mac

Availability
LaCie Brick hard drives are available for pre-order today at the LaCie Store online (http://www.lacie.com/shop) and will be widely available through LaCie’s specialized dealer network end of December 2005 at the suggested retail prices below. LaCie Bricks ship with LaCie One Click Backup Software for PC/Mac, and LaCie Silverlining and SilverKeeper drive management and advanced backup utilities for Macs. Detailed product information can be found at www.lacie.com.

Desktop Editions
LaCie Brick Desktop Edition (USB) 160GB White $119.99
LaCie Brick Desktop Edition (USB) 250GB Red $149.99
LaCie Brick Desktop Edition (USB) 300GB Blue $199.99
LaCie Brick Desktop Edition (USB) 500GB Red $399.99

Mobile Editions
LaCie Brick Mobile Edition (USB) 40GB White $99.99
LaCie Brick Mobile Edition (USB) 80GB Blue $149.99
LaCie Brick Mobile Edition (USB) 120GB Red $299.99
LaCie Brick Mobile Edition (USB/FW) 40GB Blue $119.99
LaCie Brick Mobile Edition (USB/FW) 80GB Red $169.99
LaCie Brick Mobile Edition (USB/FW) 120GB Blue $329.99

About Ora-Ïto
Though his name implies a Japanese background, designer Ora-Ïto is French. A do-it-all designer, he was barely 20 years old when he created the very first virtual brand in 1998. Propelled to the front of the international scene, he then started prestigious collaborations with L’Oréal, Vogue Magazine, Heineken, Adidas, Kenzo, electronic musicians AIR, Honda, Guerlain, Swatch and Nike. www.ora-ito.com