Phase One and Mamiya have announced a strategic alliance to develop medium format digital camera systems and solutions for professional photographers. The agreement includes technology-sharing and intellectual property assets as well as sales and marketing co-operation. “With this alliance, Mamiya and Phase One together are ushering in a new chapter for photographers,” said Tsuyoshi Tsutsumi, CEO of Mamiya Digital Imaging. “As a team, we have access to all the software and hardware competences which are needed to further develop unique digital camera solutions in the coming years, including new feature combinations not in the market today.” The first new camera system will be introduced in the first quarter of 2008.

Update: Luminous Landscape have a short interview with Henrik Håkonsson, Phase One’s CEO, which casts more light on the new system. “The new camera system will be based on the Mamiya lens mount. Previous lenses will be able to be fitted. A new line of AF lenses will be made available. Some will be made by Mamiya, some by other lens manufacturers, including some from Europe. There will be leaf shutter lenses available as well for high flash sync speeds.”

Website: Luminous Landscape - Phase One and Mamiya Get Hitched

Phase One and Mamiya Press Release

Phase One and Mamiya Digital Imaging Form Strategic Alliance to Deliver Open Medium Format Digital Camera Systems

Alliance aimed at improving quality and range of product choices for professional photographers

COPENHAGEN, Denmark and TOKYO, Japan —13th Nov., 2007 — Phase One A/S and Mamiya Digital Imaging Co,. Ltd. today announced a strategic alliance to develop innovative, open platform-based medium format digital camera systems and solutions for professional photographers.

The alliance builds on both Mamiya and Phase One’s medium format technology expertise and deep understanding of the uncompromising demands of the modern professional photography market. The agreement includes technology-sharing and intellectual property assets as well as sales and marketing co-operation. The first new camera system will be introduced in the first quarter of 2008.

“Phase One and Mamiya together are committed to equipping photographers with what they need to surpass even their most passionate visions and enjoy the process,” said Henrik Håkonsson, CEO of Phase One. “Phase One is committed to open modular systems thus supporting photographers’ full freedom of choice.”

“With this alliance, Mamiya and Phase One together are ushering in a new chapter for photographers,” said Tsuyoshi Tsutsumi, CEO of Mamiya Digital Imaging. “As a team, we have access to all the software and hardware competences which are needed to further develop unique digital camera solutions in the coming years, including new feature combinations not in the market today.”

About Mamiya Digital Imaging
Mamiya Digital Imaging is the digital successor to the reputable Mamiya brand, an innovative company fresh with enthusiasm and dedicated to continuing a legacy of excellence. Mamiya has consistently been a fore-runner in medium format camera design, and Mamiya lenses, manufactured following a tradition of precision and quality, are celebrated world-wide. For the Professional Photographer, it is the ultimate brand in photographic equipment. Mamiya Digital Imaging is headquartered in Tokyo with two factories in Japan, and has distributors in more than 100 countries.

For more information about products, visit the Mamiya homepage on www.mamiya.co.jp

About Phase One
Phase One is a leading provider of digital image capture and work flow management technology. Phase One P+ Series digital backs open new possibilities, putting the focus back on the moment of capture. Phase One Capture One software helps streamline the capture and post-production process. Supporting DSLR, medium- and large-format photographic equipment, Phase One products are renowned for their superior quality, flexibility and speed — enabling pro photographers to realize their most subtle and most complex visions without compromise.
Phase One is an employee-owned company based in Copenhagen with offices in New York, London, Tokyo, Cologne and Shanghai.

For more information about the products, visit the Phase One web site on www.phaseone.com.

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