Phase One P45, P30 and P21 Digital Camera Backs Announced

Phase One Press Release

New “world records” in professional digital imaging.

Phase One A/S, Copenhagen, July 18th, 2005: Phase One, the world leader in digital imaging solutions, has yet again lifted the standards in professional digital photography.

Important benefits for Pros
The new opportunities for professional shooters are huge, now they can:
- Much better evaluate and protect the value of their digital camera investment. This is ensured with the new ability to upgrade existing digital solutions, and by having full insight into the product roadmap from top suppliers of digital solutions. This is especially important since the digital development is much faster than for camera bodies and lenses.
- Deliver higher image quality than ever before in advertising, fashion and portrait
- Dramatically increase the productivity of their workflow, this includes better teamwork with art directors, models and clients.
- Completely rely on the digital storage media for the data integrity, as they now guarantee that any captured image data can be retrieved. 

Phase One announces 6 new “firsts”!
Innovation and high performance are key drivers in Phase One. The objective is to increase passion & profit for the world of professional photography. The 6 new firsts are:

· To allow professional photographers even better investment protection than before, Phase One has decided to offer complete openness into the Phase One 18 months’ product roadmap. Today no other digital camera supplier offers this level of investment protection to their customers! Phase One recommends others to follow.
· The ultimate P 45 digital back with 39 MP sensor and 117 MB file sizes pr shot – for the world’s most demanding commercial photographers. The result is sharper and more detailed images than ever before, no matter if the images are going for a billboard on Times Square in New York or in a high-end fashion magazine.
· Virtually Moiré free shooting with the new P 30 digital back – aimed at the world’s leading fashion photographers. The new 6,8 micron pixel in the 31 MP sensor will together with Phase One’s latest version of the Capture One software deliver sharp, noise-free images with natural colors and “no Moiré”.
· 60 frames per minute of highest image quality captures is a new first, set by the new innovative Phase One P 21 digital back. 54 MB processed image files will allow professionals to raise the quality level of all-round fashion, portrait and commercial advertising shots.
· The first ever high performance true wireless image transfer of previews and RAW images will become the standard for Phase One shooters. This functionality will be offered to all existing and new owners of Phase One fully portable digital P-backs.
· 3S technology – Secure Storage System. This revolutionary new feature has recently been introduced in the latest Phase One P-series firmware. The 3S technology improves the storage security level by checking the validity on every CF-card inserted in the P-back. This way, the risk of accidentally writing to a damaged storage media is eliminated. In step 2 you can also preserve the image buffer contents, and the remaining images will be stored when the card is reinserted.

Shipping details
The new Phase One P 45 and P 30 start shipping in November and December, 2005 respectively. The P 21 starts shipping in February, 2006.

For more details, please call either of the contact persons or visit the Phase One website at http://www.phaseone.com.

Note: Phase One is a registered trademark of Phase One A/S. All other brand or product names are trademarks or registered trademarks of their respective holders.

Published: Monday, July 18, 2005

Reader Comments

1. grant levershaw asks..
   
   its clear for studio work and architectural type work where you are not working with earthy colours, the Phase One is in a league of its own, but the big question is can it handle the earthy colours of landscape like velvia at those critical shooting times???
   
   the pictures of golf courses on your site are absolutely stunning, grant. i can't guarantee you'll get results like that with a p45.. but i use mine in the field and am extremely happy with the results. the series gulf, drive beirut, and the trial on my website were all taken using a p45. gulf was taken using a p45 mounted on a sinar studio camera using a lightphase flexadaptor. (lots of metal!) drive beirut and the trial were taken without tripod, using an H2. i'd be happy to send a full-res jpg sample if anyone's really interested in seeing actual detail.
   
   for sheer speed and portability, the use of a sinar or similar with a lightphase flexadaptor is a bit of a drag in the field. the flexadaptor is a beast of a piece of metal, and can't be used with the more portable field cameras. i met an irish architectural photographer (ros kavanagh) who says a digital back mounted onto a Gottschalt DS 30 is highly portable.
   
   the only thing you can really do though is test drive one for yourself.

   Richard Mosse at 10:16am on Sunday, June 04, 2006

2. hi! i would like to view a full-res jpg sample from the P45. please send it to my e-mail address. thanks!

   Rommel P. Bernardo at 01:09am on Monday, July 10, 2006

3. what's your email address?

   Richard Mosse at 08:49am on Monday, July 10, 2006

4. Hi, I'm a Portuguese Professional Photographer (of social events like weddings, Baptisms and those kind of services) and like Mr. Rommel I'm quite curious of how much sharper and "perfect" can be a "genuin" 39 Mp image, I've already looked in the internet and I can't find a single downloadable picture shoted with P45, is there a web-site where I can find such image? Or can anyone here send one to me? I have a 1gb mail, sou space is no problem .
   
   I just wanted to know and feel the difference from a Professional DSLR with 10Mp to a Medium Format camera with those Phase One Marvels, can it be better than my old film 6x6 Bronica??... Can't wait to know...
   
   My e-mail is
   
   Thanks or Obrigado.

   Fred at 08:25pm on Tuesday, July 25, 2006

5. please send the image file to
   
   thanks!

   Rommel P, Bernardo at 01:51pm on Saturday, September 02, 2006

6. Please send the picture to

   Sam at 08:43pm on Thursday, September 14, 2006