PMA 2007 - General Electric

PMA 2007: When General Electric announced shortly before PMA that they were going to enter the digital photography market, many people must have thought “Why?” and “Are they mad?” (myself included). But they actually had a large presence at the show, and a comprehensive range of well-designed, full-featured and perhaps most importantly, competitively priced compact digital cameras. General Electric have obviously invested quite a lot of money in getting their digital camera line-up up and running. If you want to read about the finer details of all 8 new models, take a look at the press release. I visited the booth and took some photos of the entire range and new photo printer (except the X1, which strangely wasn’t on the booth).

Published: Saturday, March 17, 2007

Reader Comments

1. I see GE decided to take the low road as far as image stabilization goes. One camera has Optical Image Stabilization, the others have what GE calls "Electrical" Image stabilization.
   
   This reminds me of the inflated digital zoom numbers that camera manufacturers used to throw around. I guess it's more profitable to mislead customers than to make better cameras.

   Bruce McL at 02:08am on Sunday, March 18, 2007