SanDisk Cruzer Titanium Plus

The SanDisk Cruzer Titanium Plus is a new USB flash drive that offers automatic online backup for every file copied to the drive. Data is always available when Cruzer Titanium Plus is plugged into any computer. Users also get quick access to their backed-up files through any computer connected to the Internet, should they forget to bring the drive with them, or if the drive is lost or stolen. “This is true ‘set it and forget it’ data protection. Many users have told us they worry about losing their data, and now SanDisk is reducing that anxiety through an innovative new form of online backup,” said Hezy Rotman, vice president and general manager of SanDisk’s USB Division. The Cruzer Titanium Plus will be available in March for $59.99.

SanDisk Press Release

SanDisk Brings Automatic Online Backup to USB Flash Drives with New Cruzer Titanium Plus

A New Dimension In Mobile Storage: Every File Copied To Cruzer Titanium Plus Is Also Available Online, So Data Is Protected Even If The Drive Is Lost, Stolen Or Forgotten

MILPITAS, CALIFORNIA, January 2, 2008 – SanDisk Corporation (NASDAQ:SNDK) today announced Cruzer® Titanium Plus, a USB flash drive that offers automatic online backup for every file copied to the drive, giving users true peace of mind. Cruzer Titanium Plus will be featured at the 2008 International Consumer Electronics Show from Jan. 7 to 10, where SanDisk will be demonstrating products at Booth #30768, South Hall 3, in the Las Vegas Convention Center.

Cruzer Titanium Plus, with a capacity of four gigabytes (GB)1, is the first flash memory product from SanDisk to offer online backup. Users get the best of both worlds, with access online and offline: Data is always available when Cruzer Titanium Plus is plugged into any computer. Users also get quick access to their backed-up files through any computer connected to the Internet, should they forget to bring the drive with them, or if the drive is lost or stolen.

Getting started with Cruzer Titanium Plus is fast and simple, and the drive comes with six months of free online backup service. After quickly opening a personal password-protected online account, any files copied to the drive – such as documents, photos, digital music, spreadsheets, digital video or work presentations – are automatically backed up online. If the computer isn’t online when files are copied to the drive, the backup will take place automatically the next time there is an Internet connection.

Cruzer Titanium Plus even helps protect the user against accidentally deleting important files. Files deleted from the drive can be easily recovered by signing into the online backup account.2

“This is true ‘set it and forget it’ data protection. Many users have told us they worry about losing their data, and now SanDisk is reducing that anxiety through an innovative new form of online backup,” said Hezy Rotman, vice president and general manager of SanDisk’s USB Division. “We believe Cruzer Titanium Plus will encourage people to use flash drives for storing important data, not just transferring files from one computer to another.”

Beyond online backup, Cruzer Titanium Plus offers several additional data protection features:

* A rugged, crush-resistant metal case, reducing the risk of physical damage.
* Optional security by turning on password protection – with AES hardware data encryption – for all files stored on the drive, preventing other people from accessing user data if the drive is lost or stolen.
* Two years of free lost-and-found service from BoomerangIt™, to increase the chances users will get the drive back if it’s misplaced. Cruzer Titanium Plus comes with a BoomerangIt sticker to put on the drive; if the drive is recovered, the owner typically pays shipping costs and provides a small reward.

The online backup service for Cruzer Titanium Plus is powered by BeInSync, a leader in data backup, synchronization, access and sharing. Storage for BeInSync online backup is provided by Amazon Web Services, a subsidiary of Amazon.com that gives businesses access to in-the-cloud web services they can use to enable virtually any type of application. Amazon has spent over 12 years and billions of dollars building the infrastructure, technical knowledge, and operational excellence to operate a world class web-scale computing platform, which means Cruzer Titanium Plus user data is stored with the same technology that Amazon.com utilizes for its retail business. BeInSync further protects users by encrypting all files during transmission from Cruzer Titanium Plus to Amazon’s servers.

“The goal of Amazon Web Services is to enable companies of all sizes to develop innovative new products and services for their customers, without having to worry about the hassle and expense of maintaining a massive web-scale infrastructure on the back end. SanDisk’s online backup service for Cruzer Titanium Plus is an excellent example of how this is working today,” said Adam Selipsky, Vice President of Product Management and Developer Relations for Amazon Web Services. “Additionally, by using Amazon Web Services, SanDisk and BeInSync can extend the security and reliability of Amazon’s technology infrastructure to their own customers.”

“SanDisk is offering an appealing package for consumers by marrying both online and offline storage into one easy and intuitive device, letting users take their files everywhere with less worry about data loss,” said Motti Vaknin, CEO of BeInSync. “SanDisk is the largest supplier of flash storage devices worldwide, so its selection of BeInSync as its online backup provider greatly validates our approach, as well as extending our software and services to a vast new customer base.”

Pricing and Availability
Cruzer Titanium Plus is expected to be available in the United States in March, with a manufacturer’s suggested retail prices of $59.99. The online backup service requires Windows 2000 (SP4), Windows XP or Windows Vista. After six months of free service, online backup costs $29.99 per year (credit card required).

SanDisk Corporation, the inventor and world’s largest supplier of flash storage cards, is a global leader in flash memory – from research, manufacturing and product design to consumer branding and retail distribution. SanDisk’s product portfolio includes flash memory cards for mobile phones, digital cameras and camcorders; digital audio/video players; USB flash drives for consumers and the enterprise; embedded memory for mobile devices; and solid state drives for computers. SanDisk (http://www.sandisk.com/corporate) is a Silicon Valley-based S&P 500 company, with more than half its sales outside the United States.

1 1 gigabyte (GB) = 1 billion bytes.
2 Files deleted from the drive will be kept online for 30 days, as long as the total of backed up files from the device and deleted files do not exceed available online backup capacity. Available online backup capacity matches the physical capacity of the drive.

Published: Wednesday, January 02, 2008

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