Sigma Lens Cloth

Sigma UK Press Release

Sigma Imaging (UK) Ltd is pleased to announce the launch of the new Sigma Micro Fibre Lens Cleaning Cloth. This cleaning cloth has been optimised for use with both digital and analogue lenses making it the perfect accessory for film and digital SLR owners. The advanced structural qualities of this cloth make it suitable for both left and right-handed people. New Low Energy (LE) system utilises the power of kinetic energy, so when your DSLR batteries are running low, the cleaning cloth will keep going and going!

• Unique triangle knitting structure, eliminates dust, finger-prints and oil.
• Excellent water absorbing power and cleaning effect.
• Optimised for both film and digital lenses.
• Incorporates new Low Energy (LE) technology.

In addition to cameras and lenses, the cleaning cloth is suited for use with spectacles, CDs and DVDs, Jewelry, optical instruments and computer screens. This cloth also makes for a handy back-up if you run out of tissues.

This cloth is also branded with the SIGMA logo in the bottom right hand corner making this a real collector’s item. With a breath-taking SRP of just £5.99 demand is expected to be high.

Optional Accessories:
Sigma photographic lenses.

Available fittings:
Fully compatible with all popular analogue and digital lenses.

- Vignetting may occur if the lens cleaning cloth is used whilst taking a photograph.
- The appearance, technical specifications and construction of the product are subject to change without notice.

Published: Monday, January 30, 2006

Reader Comments

1. Best press release ever. If this really came from Sigma, I may even buy a lens from them.

   Sulis at 11:17am on Monday, January 30, 2006

2. I've being looking for a left handed lense cleaner for some time. Will it work with a analogue lense on a digital body ?

   Richard at 11:39am on Monday, January 30, 2006

3. British humour at it's best!

   stef at 01:13pm on Monday, January 30, 2006

4. If only all press releases were as entertaining
   
   This is a genuine press release from Sigma UK - cross my heart. They must have have had a few spare hours to write it.
   
   Now, if only this article could get Slashdotted...

   Mark Goldstein at 01:29pm on Monday, January 30, 2006

5. This article is silly. You could get away with it on April Fool's Day, but otherwise it's not appropriate for a serious technology news site.

   Jonathan at 07:37pm on Monday, January 30, 2006

6. Very impressive to incorporate finally the remarkable low energy (LE)technology in a cleaning cloth. Have been waiting long for this!

   Michael Walgram at 04:46pm on Sunday, February 05, 2006

7. It's nice to see that manufacturers have a sense of humor; however,
   they also need to use this approach in a responsible manner, which
   Sigma has not done. By facetiously suggesting their lens cloth could
   be used as a tissue backup, Sigma may have unwittingly introduced
   a potentially harmful situation by neglecting to include the disclaimer
   that further use of the cloth for lens cleaning would be ill-advised.
   
   I would have to agree with Jonathan, this is a technical website, and
   an inappropriate place for humor.

   GARY POGODA at 07:44pm on Sunday, February 05, 2006

8. some people will always taste lemons even when having nectar. You understand what its about (obviously to complain). Relax and get a life and enjoy lifes treats when they happen.

   Chris at 07:27am on Tuesday, February 07, 2006

9. Love the color, I'll order 2 ea. if they are bed sheet, King Sized!

   nick in japan at 07:58am on Tuesday, February 07, 2006