Sony Cyber-shot W270
The Sony Cyber-shot W270 is a new 12 megapixel compact camera with a 5x, 28mm wide-angle optical zoom lens. The Sony W270 features a 2.7 inch LCD screen, Optical SteadyShot, Intelligent Scene Recognition, Enhanced Face Detection and Smile Shutter technology, and can record 720p HD movie clips. The Sony W270 will be available from mid-March 2009 for about £239.
Sony UK Press Release
The new compact Cyber-shot W270 puts even more shooting power in your pocket.
Available in a choice of eye-catching colours, Cyber-shot W series is all about uncompromising picture quality and practical, easy to use functions.
With a generous 5x optical zoom range and 28mm wide angle, the Carl Zeiss lens broadens shooting possibilities – from detailed close-ups to panoramic landscapes and fun-filled group shots at parties.
The powerful BIONZ processor ensures pristine, low-noise 12.1 megapixel images plus responsive shooting performance. Coupled with high sensitivity (ISO3200), Optical SteadyShot reduces the effects of camera shake when you’re shooting handheld, especially at dusk or in dimly-lit interiors.
Enhanced Face Detection and Smile Shutter make it easy to capture natural, spontaneous portraits and group shots. 720p HD movie mode shoots smooth HD video clips and stereo sound to enjoy on your HD TV.
The 2.7-inch Clear Photo LCD Plus screen gives a crystal clear, high-contrast view of your pictures and HD video clips, even in bright viewing conditions. Ease of use is enhanced with Intelligent Auto mode that takes care of optimising camera settings to suit any scene.
Sony Cyber-shot W270
12.1 effective megapixels
Carl Zeiss 5x optical zoom with 28mm wide angle lens
Record 720p HD movie clips
Optical SteadyShot for clearer handheld shooting
Enhanced Face Detection and Smile Shutter technology
Intelligent Scene Recognition, adjusting exposure and other settings to give the best picture
Tuesday, February 17, 2009
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It is unfortunate that Sony has chosen to drop the optical viewfinder from the W270. Although many, if not most, compact digital cameras have done the same, there is no doubt in my mind that holding a camera at arm's length while activating the shutter drastically increases the likelihood of camera shake. My experience with the iPhone proves the point. Although I don't expect great photos from the camera in my iPhone, I do use it occasionally. I also use a handy iPhone app which uses the iPhone's accelerometer to sense when the camera is steady enough to take a picture. When using this little app, it becomes obvious how difficult it is to hold the iPhone steady enough to take a picture. The situation is not much different when using any compact digital camera sans viewfinder.
Alan Sanders at 08:04pm on Tuesday, February 17, 2009