Thursday, August 25, 2005

Lexar Media Press Release

Digital Camera Users Unaware of Need for Safekeeping their Efforts - Study shows the need for archiving digital photos

(PRWEB) August 23, 2005—A recent digital imaging study has revealed that many photographers are unaware of the need to archive their work. According to the study released by the Consumer Electronics Association (CEA), nearly 50 percent of all camera users shoot billions of pictures a year on a digital camera, but only 48 percent backup all or most of their images.

Lexar Media has simplified the solution for such photographer’s needs, whether a pro, semi-pro or simply a weekend warrior. Photo Mechanic is a program that facilitates organizing and managing hundreds or even thousands of photos at a time. Photo Mechanic is a workflow tool that assists in weeding out the preferred photos from a batch and allows very rapid browsing through a day’s or week’s images.

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