100 Million DivX Devices

August 16, 2007 | Mark Goldstein | Digital | 0 Comments |

DivX100 million DivX Certified video devices have been shipped since the DivX Certification program started in 2003. The 100 million devices represent over 2,500 individual product models that fully support the playback of high-quality DivX video files. “In practical terms, there are now over 100 million devices sitting in the hands of consumers that can easily playback high-quality video from the PC or the Internet.” said Kevin Hell, Acting CEO of DivX, Inc.

DivX Reaches Major Milestone: Over 100 Million Certified Consumer Electronics Devices Shipped by Partners Worldwide.

San Diego, California – August 13, 2007 – DivX, Inc. today announced that the company’s consumer electronics partners have shipped over 100 million DivX Certified video devices since the launch of the DivX Certification program in 2003. The unparalleled DivX ecosystem offers consumers an interoperable platform to enjoy a high-quality digital media experience regardless of the device or manufacturer. 

DivX has created this digital media ecosystem by partnering with the world’s leading consumer electronics brands, including LG Electronics, Philips Electronics, Samsung Electronics, Sony Electronics, Thomson and more. The 100 million devices represent over 2,500 individual product models that fully support the playback of high-quality DivX video files, including DVD players, DVD-recorders, portable DVD players, digital still cameras, mobile handsets and in-car devices. 

Standalone DVD players constitute the largest device category for DivX, and the company estimates that 32% of all DVD player units sold worldwide support DivX video playback. DivX has become a “checklist” feature for DVD players in many regions, with DivX penetration reaching roughly 90% for DVD player units sold in countries such as France, Spain, Korea and Russia.

“This is a major milestone for our company, and we believe it represents a significant milestone for the larger digital media industry as well,” said Kevin Hell, Acting CEO of DivX, Inc. “In practical terms, there are now over 100 million devices sitting in the hands of consumers that can easily playback high-quality video from the PC or the Internet. These devices offer a bridge between the exploding online video space and the traditional consumer electronics industry, and we’re extremely pleased that our partners continue to recognize the value of the DivX brand to global consumers. When users see the DivX logo on a device, they know that the product will ‘just work’ with their video content, and we’re proud of the interoperable experience our technology enables.”

Moving forward, the company is working with its partners to expand support for DivX into new product categories that support high-quality video playback, including set-top boxes, high-definition devices, mobile phones and a variety of network-connected products. For more information on DivX Certified devices, see http://www.divx.com.

About DivX, Inc.
DivX creates products and services designed to improve the experience of media. Our first product offering was a video compression-decompression software library, or codec, which has been actively sought out and downloaded over 240 million times since January 2003, including over 80 million times during the last twelve months. We have since built on the success of our codec with other consumer software, including the DivX Player application, which is distributed from our website, http://www.divx.com. We also license our technologies to consumer hardware device manufacturers and certify their products to ensure the interoperable support of DivX-encoded content. In addition to technology licensing to consumer hardware device manufacturers, we currently generate revenue from software licensing, advertising and content distribution.

Forward-Looking Statements
Statements in this press release that are not strictly historical in nature constitute “forward-looking statements.” Such statements include, but are not limited to, statements regarding DivX’s visibility within the investment community. Such forward-looking statements involve known and unknown risks, uncertainties and other factors which may cause DivX’s actual results to be materially different from historical results or from any results expressed or implied by such forward-looking statements. These factors include, but are not limited to, the risk that customer use of DivX technology may not grow as anticipated, the risk that anticipated market opportunities may not materialize at expected levels, or at all, the risk that the Company’s activities may not result in the growth of profitable revenue, risks and uncertainties related to the maintenance and strength of the DivX brand; DivX’s ability to penetrate existing and new markets; the effects of competition; DivX’s dependence on its licensees and partners; the effect of intellectual property rights claims; and other factors discussed in the “Risk Factors” section of DivX’s quarterly report on Form 10-Q filed with the SEC on May 15, 2007. All forward-looking statements are qualified in their entirety by this cautionary statement. DivX is providing this information as of the date of this release and does not undertake any obligation to update any forward-looking statements contained in this release as a result of new information, future events or otherwise.



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