70% of Imaging Professionals Use Canon Gear at 2014 World Cup

July 28, 2014 | Zoltan Arva-Toth | Digital SLR Cameras, Events, Lenses | 6 Comments |
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Canon broadcast lenses were the most widely used broadcast lenses covering the matches of the recent World Cup in Brazil, the company said in a statement. Furthermore, the professional photographers tasked with capturing the events utilised Canon DSLR cameras and lenses more than any other brand. Throughout the tournament, approximately 70 percent of imaging professionals chose Canon DSLRs and lenses to capture and share the memorable moments of the matches, the company claims. At each of the 12 stadiums that hosted football matches in Brazil, Canon Professional Service had teams of technical and professional representatives providing imaging professionals with access to product support, equipment maintenance, and product loans.

Canon Press Release

Canon Broadcast Lenses, Digital SLR Cameras and Lenses Are Top Choice Among Imaging Professionals Covering the Soccer Tournament in Brazil

Canon Follows Up on Their Strong Showing at February's Big Game in New Jersey With Widespread Use by Imaging Professionals at the Soccer Tournament in Brazil

MELVILLE, N.Y., July 24, 2014 - Canon U.S.A., Inc., a leader in digital imaging solutions, is proud to announce that Canon broadcast lenses were the most widely used broadcast lenses covering the matches of the recent Soccer Tournament in Brazil. Furthermore, the professional photographers tasked with capturing the riveting goals, ravenous fans, colorful scenery and nail-biting moments of the soccer matches utilized Canon DSLR cameras and lenses more than any other brand*.

This outstanding show of support for Canon equipment in Brazil follows Canon broadcast lenses being used extensively to broadcast The Big Game in New Jersey on February 2, 2014, as well as being the number one camera and lens choice for imaging professionals shooting from the sidelines of the game between Denver and Seattle. In support of professionals on the ground, the Canon Professional Services (CPS) team was on location at each of these sporting events, among countless others, to provide support to photographers, broadcasters and all imaging professionals.

"Canon is honored to help broadcast companies and news services bring the action of these high-profile sporting events to devoted fans across the world. It is a testament to our products and professional service and support that so many image makers at the pinnacle of their profession rely on Canon," said Yuichi Ishizuka, president and COO, Canon U.S.A., Inc.

Throughout the soccer matches in Brazil, Canon broadcast field lenses were utilized to deliver footage of the thrilling tournament. Canon broadcast field lenses represented approximately 90 percent* share of all broadcast lenses used. Additionally, Canon broadcast lenses were used extensively to deliver The Big Game to more than 111 million television viewers.

A look to the sidelines in Brazil revealed a familiar sight to many sporting event fans — Canon EOS Digital SLR cameras, equipped with iconic white Canon telephoto EF lenses. Throughout the tournament, approximately 70 percent* of imaging professionals chose Canon DSLRs and lenses to capture and share the memorable moments of these passionate and prideful soccer matches. Much like The Big Game, in which 75 percent** of imaging professionals on the sideline of that gridiron matchup chose Canon equipment.

At each of the 12 stadiums that hosted Soccer matches in Brazil, CPS had teams of technical and professional representatives providing imaging professionals with convenient access to product support, equipment maintenance, and product loans.

About Canon U.S.A., Inc.

Canon U.S.A., Inc., is a leading provider of consumer, business-to-business, and industrial digital imaging solutions. With approximately $36 billion in global revenue, its parent company, Canon Inc. (NYSE:CAJ), ranks third overall in U.S. patents granted in 2013† and is one of Fortune Magazine's World’s Most Admired Companies in 2014. In 2013, Canon U.S.A. has received the PCMag.com Readers' Choice Award for Service and Reliability in the digital camera and printer categories for the tenth consecutive year, and for camcorders for the past three years. Canon U.S.A. is committed to the highest level of customer satisfaction and loyalty, providing 100 percent U.S.-based consumer service and support for all of the products it distributes. Canon U.S.A. is dedicated to its Kyosei philosophy of social and environmental responsibility. In 2014, the Canon Americas Headquarters secured LEED® Gold certification, a recognition for the design, construction, operations and maintenance of high-performance green buildings. To keep apprised of the latest news from Canon U.S.A., sign up for the Company's RSS news feed by visiting www.usa.canon.com/rss and follow us on Twitter @CanonUSA.

† Based on weekly patent counts issued by United States Patent and Trademark Office.

All referenced product names, and other marks, are trademarks of their respective owners.

Availability, prices, and specifications of all products are subject to change without notice. Actual prices are set by individual dealers and may vary.

*Based on Canon U.S.A, Inc, survey of data as of July 14, 2014

**Based on Canon U.S.A, Inc, survey of data, as of February 4, 2014



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6 Comments | Newest Oldest First | Post a Comment

#1 Neto

I'm not in the World Cup business, so I use Nikon...

12:01 am - Tuesday, July 29, 2014

#2 HFA

I'm not in the World Cup business or fan so I use Nikon and Fuji...

2:26 am - Tuesday, July 29, 2014

#3 Rokborn

Sheep?

7:44 am - Tuesday, July 29, 2014

#4 Peter Storm

I'm not in the World Cup business, a fan, nor of the species Ovis aries, so i don't give a flying f**ck what sort of camera I use as long is it gives great results.

2:34 pm - Tuesday, July 29, 2014

#5 HFA

Calm down people, It's only about personal choices nothing else... everybody has the right to make choices and what works best or not for the needs, nobody has to fight for any brand, unless those who are being paid by them.

1:26 am - Wednesday, July 30, 2014

#6 Sofia Koutsouveli (Sofia Lucifairy)

I'm a street photographer, I take photos of people without their permission, and I use Canon gear exclusively.

10:27 pm - Monday, August 18, 2014