« Back to news

9 out of 10 people in the UK share their photos, according to a survey by Futuresource. “The survey found that on-camera and via email are the most popular methods of sharing pictures. However, nearly half of all respondents are still sharing physical prints with friends and family, though this behaviour varies widely depending on the age of the respondent. Females are also more likely to share physical prints than males” commented Simon Bryant. 70% of all respondents said that they shared video. The Futuresource consumer research study was carried out online with a UK sample size of more than 1,000 respondents aged 16 and over.

Futuresource Consulting Press Release

New consumer research: 9 out of 10 are photo sharing

With growing consumer interest in personal video sharing and photo sharing both digitally and in print form, Futuresource Consulting has carried out a UK consumer survey to gain greater insight into the media that are being used, the decision-making process and the level of reliance on the available platforms.

“An astounding 92% of survey respondents told us they are sharing their images with friends and family, either electronically or as hard copies,” says Simon Bryant, Principal Consultant at Futuresource Consulting. “The survey found that on-camera and via email are the most popular methods of sharing pictures. However, nearly half of all respondents are still sharing physical prints with friends and family, though this behaviour varies widely depending on the age of the respondent. Females are also more likely to share physical prints than males.

“The vast majority of people surveyed – 85% in all – also upload personal photos and/or videos to websites, with 16-34 year-olds leading the way, although the survey also shows that two out of every three people over the age of 55 have uploaded at some time.

“When focusing solely on video, our study found that 70% of all respondents are sharing personal videos with friends and family, with 16-34 year-olds most likely to share footage. This age group favours websites as the main method of sharing – whereas other age groups use a PC or laptop as the primary sharing tool.”

The Futuresource consumer research study was carried out online with a UK sample size of more than 1,000 respondents aged 16 and over.