Agency Access Acquires ADBASE and FoundFolios
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Agency Access has announced the acquisition of ADBASE and its division providing online portfolios, FoundFolios. “This move positions Agency Access to be the top photo marketing and illustrator marketing resource provider,” the company says. ADBASE and FoundFolios will become divisions within Agency Access, maintaining their websites, brand identity and product offerings, and will continue to operate from their Toronto location.
Agency Access Acquires ADBASE and FoundFolios to Become Most Robust Photo Marketing and Illustrator Marketing Resource
Members Will Have Access to Largest and Most Comprehensive Marketing Database Available in Industry
Sept 7, 2011
Hauppauge, NY, September 7, 2011 — In a strategic move to position itself as the top marketing company for professional photographers, artists, illustrators, artists representatives, and stock agencies, Agency Access has today announced the acquisition of ADBASE and its division providing online portfolios, FoundFolios. This move positions Agency Access to be the top photo marketing and illustrator marketing resource provider by combining both companies’ strengths to provide the best marketing services.
“Combining these companies has always been a vision of mine, and I have the utmost respect for Nelson Nunes and ADBASE,” remarks Keith Gentile, president and chief executive officer of Agency Access. “Our motivation has always been to supply our members with more options, leading to more opportunities, and more work. Combining forces now gives both Agency Access and ADBASE members the best of both worlds. My team and I are excited to work hard to bring these companies together for the benefit of all our customers.”
ADBASE and FoundFolios will become divisions within Agency Access, maintaining their websites, brand identity and product offerings, and will continue to operate from their Toronto location. Soon ADBASE subscribers will also have the option to migrate over to the Agency Access website and service at any point they wish.
“Making this a smooth transition for ADBASE subscribers is my top priority,” states Nelson Nunes, former president and co-founder of ADBASE and FoundFolios, now vice president of the ADBASE group within Agency Access, responsible for its technology and day-to-day operations. “Keith and I will be working hard to ensure that the websites and marketing services used by all our members get even better over time.”
ADBASE subscribers will benefit by having the ability to continue using the same self-serve marketing tools they love, and will also have the opportunity to access a full range of marketing services, including professional consultations, design services, telemarketing services, and Campaign Manager Pro, a full-serve marketing program that completely handles an artist’s marketing for them.
Through new bundled subscription offerings, Agency Access members can purchase FoundFolios, additional self-serve marketing options, and all members will benefit from even stronger technology. Over time the combined marketing database that all members will have access to will be the largest and most comprehensive available in the industry.
Many key members of the ADBASE Customer Support and Sales teams including Sales Manager Isaac Knox will continue on under the new ownership to ensure that ADBASE subscribers receive the same top quality service and customer support they are used to.
About Agency Access
Agency Access is the only one stop promotional service that takes care of direct marketing for commercial photographers, illustrators, artist reps and stock agencies. The company’s sole purpose is to help its members find new clients. Agency Access offers many in-house services to guide, encourage and educate artists so they get the most from their membership, including access to an international database of 60,000 plus commercial art buyers at ad agencies, magazines, book publishers, in-house departments, graphic design firms, and architectural firms. A full spectrum of integrated marketing tools – including email marketing, direct mail printing and mailing, consultation services and design services – makes it easy to connect with the right buyers. For artists who don’t have time or inclination to look after their own marketing, the new Campaign Manager Pro program handles it all. To learn more or take a free 3 day trial of Agency Access, click here.