Amazon Rolls Out Lens Finder Feature
Amazon has recently added a new tool helping users find the ‘right’ lens for their cameras. After selecting their camera brand, series and model, customers are presented with a matrix showing all available lenses for the chosen camera. They can then filter the results by lens brand (if more than one is applicable) and lens type (such as fisheye, telephoto, macro etc.). It seems that the project is currently going through a “soft launch” phase as the ‘Find Lenses for This Camera’ link is not yet available with every interchangeable-lens camera carried by Amazon - only select models, with presumably more coming soon.