Apple Unveils New iPad

March 7, 2012 | Zoltan Arva-Toth | Accessories | 6 Comments | |
News image

Apple today introduced the new iPad, featuring a 9.7-inch Retina display with 2048x1536 pixels, new dual-core A5X chip with quad-core graphics, and a 5-megapixel camera. The new display boasts a resolution of 264 pixels per inch (ppi), up from 132ppi in the iPad 2. The integrated “iSight” camera module features a five-element f/2.4 lens and a BSI sensor as well as digital image stabilisation for capturing shake-free Full HD (1080p/30fps) movies. The new iPad Wi-Fi models will be available in black or white on Friday, 16th March for a suggested retail price of £399 including VAT for the 16GB model, £479 for the 32GB variant and £559 for the 64GB version. iPad Wi-Fi + 4G will be available for a suggested retail price of £499 (16GB), £579 (32GB) and £659 for the 64GB model.

Beginning today, the iPad 2 will be offered at a more affordable price starting at £329 including VAT.

Apple Press Release

Apple Launches New iPad

New iPad Features Retina Display, A5X Chip, 5 Megapixel iSight Camera & Ultrafast 4G LTE

SAN FRANCISCO ?  March 7, 2012 ? Apple today introduced the new iPad, the third generation of its category defining mobile device, featuring a stunning new Retina display, Apple’s new A5X chip with quad-core graphics and a 5 megapixel iSight camera with advanced optics for capturing amazing photos and 1080p HD video. iPad with Wi-Fi + 4G connects to fast networks worldwide, including AT&T’s and Verizon’s 4G LTE networks, and still delivers the same all-day 10 hour battery life* while remaining amazingly thin and light. Beginning today, iPad 2 will be offered at an even more affordable price starting at just £329 inc VAT.

“The new iPad redefines the category Apple created less than two years ago, delivering the most amazing experience people have ever had with technology,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. “The new iPad now has the highest resolution display ever seen on a mobile device with 3.1 million pixels, delivering razor sharp text and unbelievable detail in photos and videos.”

The new iPad’s Retina display delivers four times the number of pixels of iPad 2, so dense that the human eye is unable to distinguish individual pixels when held at a normal distance, making web pages, text, images and video look incredibly sharp and realistic. The 3.1 million pixels in the Retina display are more than one million more pixels than an HD TV, and with 44 percent increased colour saturation the new iPad displays colours that are unbelievably richer, deeper and more vivid. Movies are now capable of playing at full 1080p HD-resolution, delivering an incomparable viewing experience on a mobile device.

The powerful new A5X chip with quad-core graphics was specifically designed by Apple to deliver a fast, responsive user experience while supporting the incredible Retina display. With double the graphics performance of the A5 chip, the A5X provides a superb balance between performance and power efficiency so users can enjoy all the benefits of the stunning new display while experiencing a smooth Multi-Touch interface, immersive gameplay, incredible visual depth and all-day battery life that iPad is known for delivering.

The 5 megapixel iSight camera features advanced optics for taking stunning pictures and recording full HD video. Backside illumination allows you to take great photos in low-light conditions and a new video image stabilisation feature removes the bumps and shakes typically seen when filming with a hand-held device. Images can be enjoyed on the large Retina display, then edited, enhanced and easily shared with friends and family using the built-in Photos app on iPad.

iPad Wi-Fi + 4G with built-in next generation 4G LTE has the most comprehensive support for fast networks worldwide including HSPA+ and DC-HSDPA, and now both CDMA and GSM iPad users have the ability to easily roam internationally. The world-ready iPad delivers blazing download and upload speeds so web pages load incredibly quickly and email with large attachments can be sent and received easily. Personal Hotspot can be used to share the fast network connection on your iPad with up to 5 other devices using Wi-Fi, Bluetooth or USB**.

With iOS 5.1, the latest update to the world’s most advanced mobile operating system, the new iPad has a number of new features and enhancements including: a redesigned Camera app with video stabilisation technology; the ability to delete photos from Photo Stream; support for dictation in English, French, German and Japanese; and Personal Hotspot. iOS 5.1 also works seamlessly with iCloud, a breakthrough set of free cloud services including iTunes in the Cloud, Photo Stream and Documents in the Cloud, that works seamlessly with your iPhone, iPad, iPod touch, Mac or PC to automatically and wirelessly store your content and push it to your devices. When content changes on one of your devices, your other devices are updated automatically.

The new iPad also supports dictation, another amazing way to get things done just using your voice. Instead of typing, tap the microphone icon on the keyboard, then say what you want to say and the new iPad listens. Tap done, and iPad converts your words into text. You can use dictation to write messages, take notes, search the web and more. Dictation also works with third-party apps, so you can update your Facebook status, tweet, or write Instagram captions.

Apple also introduced the iPhoto app, along with major updates to iMovie and GarageBand, completing its suite of iLife apps for iOS. iLife and the iWork apps, Pages, Keynote and Numbers, have all been updated to take advantage of the new iPad Retina display. iPhoto includes breakthrough Multi-Touch features so you can use simple gestures to sort through hundreds of photos and find your best shots, enhance and retouch your images using fingertip brushes and share stunning photo journals with iCloud. iMovie now gives you the ability to create amazing Hollywood-style trailers as you record HD video, and GarageBand introduces Jam Session, an innovative and fun new feature that allows a group of friends to wirelessly connect to play instruments and record music together live on their iOS devices.

iPad runs almost all of the over 585,000 apps available on the App Store, including more than 200,000 native iPad apps, from a wide range of categories, including books, games, business, news, sports, health, reference and travel. The iTunes Store puts the world’s most popular online music, TV and movie store at your fingertips with a catalog of over 20 million songs, over 90,000 TV episodes and over 15,000 movies. The new iBooks 2 app for iPad lets users experience an entirely new kind of ebook that’s dynamic, engaging and truly interactive. iBooks created with Apple’s new iBooks Author offer gorgeous, fullscreen ebooks with interactive animations, diagrams, photos, videos, unrivaled navigation and much more.

Pricing & Availability
The new iPad Wi-Fi models will be available in black or white on Friday, March 16 for a suggested retail price of £399 inc VAT (£332.50 ex VAT) for the 16GB model, £479 inc VAT (£399.17 ex VAT) for the 32GB model and £559 inc VAT (£465.83 ex VAT) for the 64GB model. iPad Wi-Fi + 4G will be available for a suggested retail price of £499 inc VAT (£415.83 ex VAT) for the 16GB model, £579 inc VAT (£482.50 ex VAT) for the 32GB model and £659 inc VAT (£549.17 ex VAT) for the 64GB model. iPad will be sold in the UK through the Apple Store (, Apple’s retail stores, and select Apple Authorised Resellers. iPad will also be available in Australia, Canada, France, Germany, Hong Kong, Japan, Puerto Rico, Singapore, Switzerland and the US Virgin Islands on Friday, March 16. Customers can begin pre-ordering their new iPad today, and the incredible iPad 2 is now offered at a more affordable price of £329 inc VAT (£274.17 ex VAT) for the 16GB Wi-Fi model and just £429 inc VAT (£357.50 ex VAT) for the 16GB Wi-Fi + 3G model.

iOS 5.1 and iTunes 10.6 are available today as free software updates. iPhoto, iMovie 1.3 and GarageBand 1.2 are available today for £2.99 each from the App Store ( Keynote 1.6, Pages 1.6 and Numbers 1.6 are available today for £6.99 each from the App Store. Updates are available for free to existing customers. By the end of March iPad will be available in Austria, Belgium, Bulgaria, Czech Republic, Denmark, Finland, Greece, Hungary, Iceland, Ireland, Italy, Liechtenstein, Luxembourg, Macau, Mexico, The Netherlands, New Zealand, Norway, Poland, Portugal, Romania, Slovakia, Slovenia, Spain and Sweden.

*Battery life depends on device settings, usage and other factors. Actual results vary.

**Personal Hotspot requires supporting data plan. Customers should check with their carrier for availability.

Tracker Pixel for Entry

Your Comments

6 Comments | Newest Oldest First | Post a Comment

#1 Boyers

I wonder if it will be so sophisticated this time around as to manage a USB port?

12:54 pm - Thursday, March 8, 2012

#2 Zoltan Arva-Toth


No USB port, and no integrated memory card reader either, it seems. Just the same old proprietary Apple connector that's found on the previous versions.

1:35 pm - Thursday, March 8, 2012

#3 EP

I use an iPad to display images at black-tie events, so USB would be a time-saving feature for me too.

Very much looking forward to seeing how well the new iPad screen displays photos. The 1st Gen already performs an admirable job in this regard.

If I could find a way of using ipads as viewing stations at photography events rather than laptops as currently used, we'd be very happy - and so, I'm guessing, would our customers. There is something about touch screens that ups the 'oooooh' factor.

3:05 pm - Thursday, March 8, 2012

#4 jasonalonzo

Maybe the same with the previous ipad, anyway hope the camera feature will get better for daily use such as engagement photography calgary

4:44 pm - Thursday, March 8, 2012

#5 NeilSpeers

I'm wondering just how much better the display is. That's the one thing that would make me up grade from the Gen1 I have now.

As for displaying images - I know you can use an EyeFi card with ShutterSnitch, if you write small jpeg and RAW files, to your card it'll transfer the jpegs and keep the RAW for later editing, that way you can show off photos right away on your iPad. However I do know if you have to use the SDHC to CompactFlash adapter for many dSLR's you might not get the range you'd like. As well, you have to make sure the iPad and the Camera are set to not go to sleep.

And of course a dedicated wireless transmitter for your camera is better - but those are a touch pricey.

12:51 am - Friday, March 9, 2012

#6 Canvas Prints From Photos

The constant improving of the camera on the i pad and various smart phones is a real help to me. The days of printing images from 2 mega pixel phone cameras will soon be long gone!

1:08 pm - Friday, March 9, 2012