The file compression software BluBox will ship with Samsung memory cards in Europe on a free trial basis from April onwards. BluBox V4 promises to compress photo file sizes by up to 95%, plus it encrypts and protects pictures using Government-standard encryption. “We are very pleased to have concluded this deal with Samsung for our BluBox technology as it will enable millions of Samsung memory card and USB memory users across Europe to benefit from the massive compression of digital images which BluBox brings.” commented Tim Capps, VP Business Development at BluBox.

BluBox Software Press Release

BluBox Software partners with Samsung Semiconductor Europe Ltd (SSEL)

London, 27 March 2008: BluBox Software Ltd, part of ROK Entertainment Group (OTCBB: ROKE), the global mobile entertainment company, announced it has signed an agreement with Samsung Semiconductor Europe Ltd (SSEL) to further expand the European reach of Blubox.

Under the terms of the agreement, Blubox will provide BluBox™ V4, its award winning and highly acclaimed photographic digital data compression technology to Samsung memory card customers across Europe on a free trial basis from April onwards.

The BluBox software application is an exciting new concept, combining state of the art compression technology with industry standard encryption.  BluBox has been designed for the digital image consumer market; empowering people by dramatically improving the massive Internet photo sharing experience and ensuring the protection of private and personal information. BluBox users can:

Without sacrificing picture quality
- Compress photo file sizes by up to 95%
- Encrypt and protect pictures using Government-standard encryption Dramatically reduce the time taken to send photos by email and FTP (send a whole album in the time it usually takes to email a couple of photos!)
- Unlike other compression products, BluBox allows users to view pictures while they are still compressed and encrypted
- Print directly from within the BluBox program or extract and then print
- Organise and store photos inside BluBox archives saving disk space and protecting private information from intruders
- Extract images back to their original file format for use in other programs

Commenting on the deal, Tim Capps, VP Business Development at BluBox said “We are very pleased to have concluded this deal with Samsung for our BluBox technology as it will enable millions of Samsung memory card and USB memory users across Europe to benefit from the massive compression of digital images which BluBox brings. We also have a number of other innovative applications we will be introducing in due course that will continually refresh the content story adding significant user benefit”.

Ken Jones, Vice President of Samsung Semiconductor Europe Ltd, added “Samsung globally holds the lead position in the memory market. I see the fresh initiative of offering content on memory cards to be an important differentiating factor in the purchasing decisions of today’s discerning consumer. This agreement provides benefits to ROK, Samsung, Samsung’s distributors, their retail partners and ultimately the consumer – a win for all.”

System Requirements
PC running Windows 2000, XP or Vista; Microsoft .NET framework version 2.0 or higher; Licence registration requires a connection to the Internet; We also recommend that you have at least a 400 MHz processor, 64 MB RAM and 15 MB free disk space on the hard drive.

About BluBox Software
BluBox Software Limited, formed in 2006, has already established itself as an innovating independent software application, specialising in the design and development of encryption and compression technologies for desktop and mobile systems.

More information can be found at www.blubox.com

About Samsung Semiconductor Europe
Samsung Semiconductor Europe, a wholly owned subsidiary of Samsung Electronics Co. Ltd. Seoul, Korea, is headquartered in Eschborn near Frankfurt/Main, Germany and London, UK with sales offices all over Europe. The two European headquarters are handling the marketing and sales activities of semiconductors, TFT LCD panels in Europe, Middle East & Africa (EMEA). In addition, the marketing and sales activities of Rotating Memories (Hard Disk Drives/Optical Storage Solutions) for Germany and UK are handled there.

Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2006 consolidated sales of US$86.8 billion and net income of US$8.5 billion. Employing approximately 150,000 people in 134 offices in 62 countries, the company consists of five main business units: Digital Media Business, LCD Business, Semiconductor Business, Telecommunication Network Business and Digital Appliance Business. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones and TFT-LCDs.

More information can be found at www.samsungsemi.eu

About ROK (www.rokent.com)
ROK Entertainment Group, formed in 2003, is a world-leading mobile technology and applications developer. With 200 staff worldwide, ROK has filed more than 40 international patents for its suite of innovative mobile technologies.

With 3 billion mobile handsets in use worldwide, the mobile TV industry is forecast to become a multi-billion dollar business within a few years.

ROK TV enables the streaming of live and on-demand TV to mobile phones over mass-market 2.5g, as well as over 3G and Wi-Fi

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