Bogen Imaging, the photo-video accessories distributor and part of the Vitec Group which also owns the Manfrotto brand, is changing its name to become Manfrotto Distribution. The rebrand is part of a strategy by the Vitec Group to address the fast growing amateur, high-end P&S and Four Thirds chip DSLR camera sectors, while also maintaining focus on the enthusiast and professional photography and video markets that it is known for. The name change is effective from 1 January 2010, and affects all markets including Germany, France, Italy, UK, Japan and the USA.

Website: Manfrotto Distribution

Press Release

Bogen Imaging becomes Manfrotto Distribution

UK Stock Exchange listed global distributor rebrands to extend its reach in the photo video accessories market
Accessories products from Gitzo, Kata, Manfrotto, Litepanels, Visible Dust and National Geographic to be managed under single Manfrotto Distribution name

London, 07 January 2010 - Bogen Imaging, the photo-video accessories distributor and part of the Vitec Group which also owns the Manfrotto brand, is changing its name to become Manfrotto Distribution. The move is intended to capitalise on Manfrotto’s international reputation and to enable development of new products and product categories. Bogen Imaging will become Manfrotto Distribution from January 2010 in all of its territories; Germany, France, Italy, UK, Japan and the USA.

The rebrand is part of a strategy by the Vitec Group to address the fast growing amateur, high-end P&S and Four Thirds chip DSLR camera sectors, while also maintaining focus on the enthusiast and professional photography and video markets that it is known for.

Commenting on the name change, Greg Cooney, Managing Director of Manfrotto Distribution, said “This has been a carefully planned strategy for us and as we say a fond goodbye to the Bogen Imaging brand, it is with great excitement and pride that we welcome Manfrotto Distribution. To be in a position to capitalise on the strength of a brand and extend our product offering in tough times for the wider economy is no small achievement and one we have worked hard for.”

The name change is effective from 1st January 2010.

Readers requiring further information should call 01293 583300 or visit www.manfrottodistribution.co.uk.

About Manfrotto Distribution

Manfrotto Distribution is the Sales and Marketing operation for the global Vitec Group’s prestigious range of own manufactured brands such as Manfrotto, Kata, Gitzo, Litepanels and National Geographic. The Vitec Group itself is headquartered and listed on the UK stock exchange and Manfrotto Distribution is part of its Imaging and Staging division. Manfrotto Distribution operates in the UK, US, Germany, France Italy and Japan. The objectives of the Manfrotto companies are to bring the manufacturer closer to the consumer ensuring that they are able to develop the right products for tomorrow’s image maker today.

Manfrotto Distribution was renamed from Bogen Imaging in 2010 to extend its reach in the photo video accessories market, to capitalise on Manfrotto’s excellent international reputation and enable development of new products and categories under a single brand.

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