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Bonusprint is to advertise on TV for the first time 25 years. The advert, which features a real mum and daughter, can be seen on ITV2 and E4 in the UK. To celebrate the launch of the TV ad, you can order one Bonusprint Large or Extra Large photo book and get an identical one free.
Bonusprint Press Release
Bonusprint on TV for first time in 25 years
Bonusprint is to advertise on TV for the first time 25 years. Starting today, this activity marks the beginning of their Printing Smiles campaign which aims to encourage people to free their photos.
Bonusprint are targeting mums who tend to be the memory keepers of family photos. Incredibly the brand’s been printing photos since 1979. Today they offer the latest technology, via bonusprint.co.uk, to allow people to print their digital photos and create personalised greetings cards, photo books and other gifts. The advert which features a real mum and daughter can be seen on ITV2 and E4, as well as on vertical channels including LivingTV. To watch the TV advert simply click here http://www.youtube.com/bonusprintuk
The beginning of the ad is full of one family’s real photos from the 70’s, 80’s and 90’s. It captures the nostalgia of the Bonusprint brand, with their famous envelopes in the background. Today customers just have to order online at http://www.bonusprint.co.uk and wait for them to arrive via the post.
Keith Hanson, General Manager at Bonusprint UK, said, “We’re incredibly excited to be launching Bonusprint on a national scale once more. As one of the original photo printing brands, this campaign marks a new era for Bonusprint. By embarking on this TV campaign, which is backed up by an extensive multi-channel programme including PR, CRM, online and offline activity, we aim to dominate the photo book and photo printing market once more. We’re using this campaign as a springboard to launch our new strapline “Printing your smiles since 1979” and drive traffic to Bonusprint.co.uk. Bonusprint has been trusted with family photos for the last 34 years. With the explosion of digital photography, over 70% of people have their photos trapped on their digital camera or phone. Our mission is to help people keep their special memories and share them with family and friends. Bonusprint.co.uk is quick, easy to use and full of ideas to help people get more from their photos.”
To celebrate the launch of the TV ad there’s a special promotion. Order one Bonusprint Large or Extra Large photo book and get an identical one free. Enter promo code BPTVC241 at the checkout and select 2 as the quantity.*
*Terms and conditions apply – visit the website for more information