Bowens has announced it is pulling out of The Photography Show, held from 19-22 March 2016 at the Birmingham NEC. “The decision to book 2016 show space was taken many months ago - after fulfilling our commitment at TPS 2015 to create the biggest ever presence by Bowens at any show or convention in almost seventy years,” says Alan Walmsley, Bowens sales and marketing director (left). “But this 2016 show judgement has been predicated on our full expectation to use the NEC event as the platform for introducing our new flash system products. Despite our all-out attempts to fulfil this ambition on schedule it is clear that the first models of our new ‘Generation X’ programme will not meet the required delivery deadline. This is a major disappointment for all parties and we apologise unreservedly to everyone who was looking forward to seeing us and our new products in Birmingham.”

Bowens Press Release

Bowens exits TPS after ‘time challenges’ on new Generation X product line

Bowens has announced it is pulling out of The Photography Show (NEC March 19-22)

The company made its decision when it became clear it faced ‘time challenges’ on brand new products planned for global launch at the show.

Alan Walmsley, Bowens sales and marketing director explained: “The decision to book 2016 show space was taken many months ago - after fulfilling our commitment at TPS 2015 to create the biggest ever presence by Bowens at any show or convention in almost seventy years.

But this 2016 show judgement has been predicated on our full expectation to use the NEC event as the platform for introducing our new flash system products. Despite our all-out attempts to fulfil this ambition on schedule it is clear that the first models of our new ‘Generation X’ programme will not meet the required delivery deadline. This is a major disappointment for all parties and we apologise unreservedly to everyone who was looking forward to seeing us and our new products in Birmingham.”

He added: “We are now planning our own dealer/distributor and press event in London in the summer -when we are 100% satisfied we will have fully working units available – not just renderings, plans and prototypes.”

John Gobbi, Bowens MD said: “We have noted recent social media noise, rumour and speculation but we must do what is right for the company. We want to launch our new-look products in fully working order and have them immediately available for our customers to buy – and sadly that is not now going to happen by the end of March.”

He added: “Bowens has undergone much change in recent months. We are effectively in the process of relaunching the company, embracing a renewed and reinvigorated focus on R&D and a brand new and highly compelling website.”

“These initiatives are part and parcel of our plans to completely reimagine this amazing and much loved brand and I can guarantee that our game-changing ‘Generation X’ programme will be very much worth the wait.”

John Gass, technical director said: “Generation X is the result of a major acceleration of our R&D programme, combined with a deep analysis of what our customers have been telling us they need to compete in today’s commercial environment. These new products are going to be unbeatable in their class in terms of functionality, aesthetics and of course, cost.”

*Bowens will have a presence at BVE (British Video Exhibition) at London’s ExCEL this week with new Mosaic ll LED panel lights and a range of other products.

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