British Journal of Photography+ for iOS

May 2, 2013 | Zoltan Arva-Toth | General | 0 Comments |
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More than 18 months after British Journal of Photography (BJP) first introduced its quarterly iPad edition, the magazine has today released a new universal iOS app. Dubbed British Journal of Photography+, the new universal app offers a dedicated experience depending on the device used. On the iPad, BJP now offers a monthly edition that contains the same articles as those published in print, complemented by extra images, text and videos. On the iPhone, weekly editions are now available, bringing readers the best of the print and iPad magazine in smaller, more regular chunks. The monthly iPad edition offers iPad users three times more content than before, and no matter where they are in the world the magazine will be available at the same time as in the UK, for the same price.

BJP Press Release

BJP unveils new enhanced iPad and iPhone editions

Wednesday, 02 May 2013

More than 18 months after British Journal of Photography first introduced its quarterly iPad edition, the award-winning magazine has today released a new universal iOS app designed to offer new and enhanced ways to discover BJP’s critically acclaimed content.

Dubbed British Journal of Photography+, the new universal app offers a dedicated experience depending on the device used. On the iPad, BJP now offers a monthly edition that contains the same articles as those published in print – albeit with extra images, text and videos. On the iPhone, weekly editions are now available, bringing readers the best of the print and iPad magazine in smaller, more regular chunks, which have been redesigned and re-imagined for the smartphone.

Marc Hartog, CEO of Apptitude Media, BJP’s publisher, states: “When we first launched our tablet version of British Journal of Photography, it was a shot in the dark. We had never made an app before, and no one had established any rules about the workflow or how to reach out to people. Eighteen months later, there are more subscribers to our tablet edition than our print edition, and nearly a quarter of a million people around the world have downloaded our iPad app shell. We have had overwhelming feedback from our readers, who say they want a more frequent monthly version that retains the elegance and enhancements that are unique to the iPad - and we have listened.”

Hartog adds: “There are more iPhones sold every second of the day than babies born on the planet so, whether media owners like it or not, tablets and smartphones are rapidly changing the way our audiences engage with our content and brands. This is a publishing revolution and media owners need to embrace it and try new ways of delivering properly designed content where and how their readers want it, or frankly they are doomed.”

The monthly iPad edition offers iPad users three times more content than before, and no matter where they are in the world the magazine will be available at the same time as in the UK, for the same price.

BJP’s initial iPhone edition, which has been in beta since September 2012, has had more than 35,000 downloads. With the app’s new version, iPhone users can read BJP’s award-winning features within an elegant design and, from next month, gain access to exclusive content before anyone else.

The first editions of each are free, with future monthly iPad editions priced at £6.99 and weekly bitesized iPhone editions at £0.69 with various bundled subscription offerings.

Both launch editions are available in the App Store now. Click here to view link.



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