The Camera Lift Strap is an innovative camera strap that reduces the neck and back strain caused by the weight of your camera. "Our camera strap design clasps right onto to your backpack handle and keeps the weight of your camera distributed along the shoulders, one of the strongest parts of the human body," the company says. "It has the capacity to carry the heaviest of camera equipment with ultimate comfort, so you can experience the weightlessness of your camera like never before!" The Camera Lift Strap is available exclusively on Kickstarter in leather (red and black) or canvas (Midnight Blue, Fire Brick, Light Steel Blue, and Burnt Orange) versions.

PONTE Press Release

PONTE Leather Company Introduces Stylish New Camera Gear Designed for Comfort

TAIPEI CITY, Taiwan July 6, 2016 - PONTE Leather Company has just introduced a clever innovation, Camera Lift Strap, that is a welcome upgrade from the traditional design. This revamped strap saves photographers from the inevitable neck and back strain caused by the weight of their camera pulling on this particularly weak point of the body for hours at a time. The simple but effective redesign integrates an extra lift strap to the back of the main strap, it works by attaching to the handle of any standard backpack and redistributing the pressure from the neck to the shoulders. Aching backs and necks can now be a thing of the past for photographers everywhere.

Keeping equipment safe and secure is of paramount importance to the brand, so PONTE Leather Company uses only the finest materials and has integrated features like top-quality rivets, for added durability. Even with such focus on function, the design overlooks no details when it comes to aesthetics. These straps have an ultra-modern look and come in an array of color choices and multiple materials that can be mixed and matched to fit the photographer's personal style.

"The idea for the Camera Lift Strap came up after I spent two weeks traveling around Florence, Italy. I had been carrying my camera around town the entire time using a traditional camera strap. Though it was uncomfortable it was worth the sacrifice to have my camera handy and ready to go, so I would never miss a shot," says PONTE Leather Company CEO, Jerry Hu. "My camera, a Nikon DSLR, weighed almost 3 kilograms, almost seven pounds, and although that doesn't sound like a lot, it wears on your body when it's constantly pulling down all day. During and after the trip, I suffered from neck pain that lasted for weeks. I knew there had to be a solution. When I couldn't find anything available on the market, I decided to design my own."

Hu leads a team with a wide range of talents at PONTE Leather Company. Their mission is to create gear specifically for travelling photography that makes life a little easier while one is out exploring the world. Camera Lift Strap, their flagship product, has been in development since 2013. After a vigorous prototyping and testing period, it is now ready for production. With the factory and materials in place, it is set to hit the market by the end of the year.

The Camera Lift Strap is available exclusively on Kickstarter in leather (red and black) or canvas (Midnight Blue, Fire Brick, Light Steel Blue, and Burnt Orange). These early adopters will have the benefit of receiving their Camera Lift Strap before it hits the market.

Kickstarter page: http://www.ponteleather.com/kickstarter

For additional information about PONTE Leather Co. please visit our website, follow us on Facebook, Twitter.

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