Canon Struggles to Keep Up with Demand for New 70-200mm Lens

Zoltan Arva-Toth | Lenses | March 19, 2010 | 6 Comments |

Canon Japan has announced that there is a shortage of Canon EF 70-200mm f/2.8L IS II USM lens due to higher-than-expected demand. Announced at the beginning of this year, the Canon EF 70-200mm f/2.8L IS II USM features enhanced optical performance thanks to a fluorite element and a fifth UD element. Other noticeable improvements include faster auto-focus, a wider focusing ring, and sleeker design by reducing the thickness of any protruding elements such as the switch panel. Despite the shortage announced today, the lens appears to be in stock at a number of online retailers.

Source: Canon Japan via 1001 Noisy cameras

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6 Comments so far | Newest Oldest first | Post a comment

#1 The LensPro

You are right...but the product offered by Canon is really awesome...

9:51 am - Saturday, March 20, 2010

#2 Heffalump

This isn't a new tactic- one of the more high-profile examples of recent years was when Sony claimed a massive PS3 shortage when the initial launch flopped, and they were stacked in huge piles in stores across the USA.

However, it is dishonest and cheesy as hell. Canon marketing are the worst thing about Canon- the engineering is frequently excellent.

8:55 pm - Saturday, March 20, 2010

#3 Simon Pinder

I've struggled to get one, marketing hype or not, I can't wait to get my hands on this this baby!

11:35 pm - Saturday, March 20, 2010

#4 Mike

I can't see what all the fuss is about. My 70-200 f2.8 IS L Mark I is totally fit for purpose anyway. I'll be spending my money on something else! Made by Canon, of course! <wink>

10:47 pm - Sunday, March 21, 2010

#5 Miguel

Customers have to take care of the marketing : the actual lense is a wonderfull product. Why spend money in a new one if they're happy ?

7:24 am - Monday, March 22, 2010

#6 Chicago liposuction

I am now a Nikon user and think their version of this lens is expensive. but at least the Nikon did need an update for full frame use,but i was always very happy when i had the canon 70 200 2.8 is lens on full frame & cannot think of anything bad to say about it .Is this a good excuse for canon to up their prices again?

9:06 am - Monday, March 22, 2010