Canon PowerShot SX40 HS

September 15, 2011 | Mark Goldstein | Digital Compact Cameras | 56 Comments | |
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The Canon PowerShot SX40 HS is a new super-zoom camera with a 35x lens, full manual control and full 1080p HD movie capture. Based around a back-illuminated 12.1 megapixel CMOS sensor, the SX40 is one of the first Canon compacts to feature Canon’s new DIGIC 5 image processor. The Canon PowerShot SX40 HS will be available from October 2011, priced at £459 / €529 / $429.99.

Canon UK Press Release

35x ultra-zoom and enhanced low-light performance – Canon introduces the PowerShot SX40 HS

United Kingdom, Republic of Ireland 15th September 2011 – Canon today unveils the latest addition to its range of powerful, ultra-zoom compact cameras. Combining an incredible 35x ultra-wide-angle zoom lens, full manual control and Full HD movie capture, the PowerShot SX40 HS is ideal for photographers who want the flexibility and control of a DSLR and the versatility of a huge focal range packed into a compact body.

Providing outstanding image quality, the PowerShot SX40 HS is among the first PowerShot models to feature Canon’s new DIGIC 5 image processor which boosts the performance of the HS System and offers advanced shooting options as well as supporting Full HD (1080p) movie capture. The amazing zoom range allows any subject to be captured with ease, from high-speed action at the racetrack to distant wildlife on the African plains and abstract close-ups. New Intelligent IS technology also ensures still images are crisp, and video footage is smooth and clear.

Ultra-powerful, ultra-zoom
The PowerShot SX40 HS is incredibly versatile, capturing subjects near and far with amazing precision thanks to one of the most powerful zooms on the market, which draws on the same optical expertise behind Canon’s industry-leading professional lenses.  The versatile 35x zoom, with Ultrasonic and Voice Coil Motors (USM & VCM) to ensure fast, silent zooming and focusing, extends from a 24mm ultra-wide-angle to a maximum telephoto range of 840mm, enabling users to capture wide-angle shots of stunning landscapes as well as portraits and distant action.

The 4.5-stop optical Image Stabilizer has also been enhanced with new Intelligent IS technology that detects the shooting situation and automatically applies the most appropriate image stabilisation settings from seven possible modes (Normal IS, Dynamic IS, Powered IS, Panning IS, Macro IS, Tripod mode, Dynamic Macro IS).  For example, Panning IS is enabled when following the action of a racetrack, ensuring the IS system stabilises in only one direction, while Macro IS with Hybrid IS technology is perfect for shooting clear close-ups. Powered IS uses Canon camcorder technology to make it easy to film distant subjects with the long zoom, and Tripod mode switches off the Image Stabilizer when the camera is on a stable surface or attached to a tripod.

Raising the bar for image quality
The PowerShot SX40 HS is the latest model to feature the HS System, combining a high-sensitivity back-illuminated 12.1 Megapixel CMOS sensor with Canon’s new breed of image processor to capture beautiful, low noise images in all conditions. The new DIGIC 5 image processor offers even more advanced noise reduction technology, giving up to 75% less noise ( Compared to the previous Canon DIGIC 4 processor) at all ISO levels and producing more natural, blur-free results without needing to use a tripod or the flash. New Multi-area White Balance can make images look more natural by detecting situations where there are two different light sources and then applying area-specific white balance correction. For example, when shooting a casual portrait with flash inside a room lit with tungsten lighting, the camera will apply tungsten white balance on the background and flash white balance on the face, ensuring both the subject and the background keep their natural colours. 

High speed, high drama
The new DIGIC 5 processor takes the high-speed shooting capabilities of the 12.1MP CMOS sensor to a new level, enabling photographers to capture every moment in stunning detail and quality. Photographers shooting fast-paced action can choose between shooting full resolution photos continuously to card capacity at 2.4 shots/sec., or with the new High-speed Burst HQ mode, a high-speed sequence of up to 8 full resolution shots can be captured at 10.3 shots/sec.

Alternatively, experiment with Super Slow Motion Movie – shooting VGA resolution video at 120fps (or QVGA resolution at 240fps) and playing it back at a fraction of the real speed (QVGA movies (320x240) play back at 1/8 of real speed, VGA movies (640x480) play back at 1/4 of real speed)  - to add dramatic flair or analyse a goal or golf swing. For even greater support when shooting after dark without a tripod, Handheld Night Scene captures a high-speed sequence of shots, combining the image data to produce one well-exposed shot with minimal blur.

Full HD movies – shoot and share with ease
The dedicated movie button allows photographers to become videographers instantly, switching from high quality stills to Full HD (1080p) video at 24fps with stereo sound for fantastic home movies. The USM and VCM on the huge telephoto lens enable the PowerShot SX40 HS to zoom and focus quickly and silently, allowing photographers to make use of the full focal range whilst filming.

Sharing and editing your home movies also couldn’t be easier. The PowerShot SX40 HS supports the Apple iFrame Movie format, allowing video clips to be imported and immediately edited in common software programs, simplifying and accelerating the post-production process. Frame and view your footage on the 6.8 cm (2.7”) vari-angle PureColor II VA LCD screen, alternatively, share your footage and photos on the big screen, straight from the camera’s HDMI port. You can also use the remote control of an HDMI-CEC compatible HDTV to browse the camera from the comfort of your sofa – perfect for sharing holiday snaps or home movies with friends and family.

Manual control and creative support
For more advanced users, the PowerShot SX40 HS offers the complete flexibility of full manual control. On-screen Hints & Tips can also be engaged to guide beginners through the different camera settings, helping to develop their photographic skills with every new shot. Smart Auto has also been enhanced, detecting up to 32 different scenes 21 scenes detected in Movie mode and automatically adjusting the camera settings to capture the best possible image. Tracking AF allows the photographer to select an object and track it as it moves around the frame, ensuring off-centre compositions are perfectly in focus at the moment the photo is taken.

To add creative flair to every shot, the PowerShot SX40 HS also features a range of Creative Filters including Fish-eye Effect, Super Vivid, Poster Effect and Miniature Effect which also extends to movies. Toy Camera Effect recreates the nostalgic effects of a pin-hole camera and Monochrome produces shots in black and white, sepia and blue tones.

Further extending its creative possibilities, the PowerShot SX40 HS can be used with Canon Speedlite EX flash units as well as a lens filter adapter and other accessories. This provides Canon compact camera users with many of the benefits of the EOS DSLR System, combined with the unsurpassed versatility of this model’s incredible zoom range.

Join the CANON iMAGE GATEWAY community
Owners of the PowerShot SX40 HS can also join the CANON iMAGE GATEWAY, an online facility for sharing photos and video.
The CANON iMAGE GATEWAY Online Photo Album provides up to 2GB of personal storage capacity - enough room for hundreds of high-quality images.

PowerShot SX40 HS – key features :
35x ultra wide-angle zoom with USM
Image Stabilizer (4.5-stop). Intelligent IS
HS System (12.1 MP) with DIGIC 5
6.8 cm (2.7”) vari-angle LCD, EVF
Smart Auto, Multi-area WB
High-speed Burst HQ
Manual modes
Zoom Framing Assist
Range of accessories

Pricing & Availability
The PowerShot SX40 HS is available from October 2011, priced at £459/€529 RRP incl. VAT. 

About Canon (UK) Limited
Canon (UK) Ltd is the UK & Ireland marketing and sales operation for the global company, Canon Inc., based in Tokyo, Japan and it employs around 1,450 people.
Founded in 1937, with the specific goal of making the best quality cameras available to customers, Canon’s tireless passion for the Power of Image has since extended its technology into many other markets and has established it as a world leader in both consumer and business imaging solutions. Its solutions comprise products ranging from digital compact and SLR cameras, through broadcast lenses and portable X-ray machines, to multi-function and production printers, all supported by a range of value added services.

Canon invests heavily in R&D to deliver the richest and most innovative products and services to satisfy customers’ creative needs. From amateur photographers to professional print companies, Canon enables each customer to realise their own passion for image.

Canon believes that considering the interests of society and the environment is an integral part of good business practice and this is embodied in its corporate philosophy Kyosei - ‘living and working together for the common good’.

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56 Comments | Newest Oldest First | Post a Comment

#1 S

Well, spec wise, its just very good, except for lack of RAW shooting. So many times Canon mentions DSLR in describing SX40, but no RAW??

But I will wait eagerly for PB's comprehensive review.

4:02 pm - Thursday, September 15, 2011


Finally these companies are getting the message. We aren't interested in how many megapixels you can jam onto a pinhead.

4:24 pm - Thursday, September 15, 2011

#3 Slabs

Slowly, but surely, Canon is getting there.
This is a quantum leap ahead for them, mainly in respect of the new HS CMOS sensor, which provides both higher burst rates, as well as better low-light performance. Not just because of the HS Back Side Illumination, but also the new Digic 5 onboard software & a slightly lower pixel (photosite) density. Which incidentally also promises better dynamic range in clolour & lighting. Just how much better, remains to be seen - I'll eagerly watch this space for the 1st hands-on, full review.
Next iteration must surely be a slightly bigger CMOS sensor, with the same HS technology - not quite up to the 4/3rds size, but something in between - come-on Exmor!
It may mean having to throttle back a little on the zoom range, perhaps to something like 28-500 (in 35mm terms) to maintain optimum size & cost, but it'll be worth it.
In the meantime, the (expected) better low-light performance is a significant step in the right direction - it's the one drawback of my SX30 that really bugs me; any ISO above 80 is a waste of time on the SX30.
As for RAW, well I can live without it, but it'll probably come with the new package.

8:11 pm - Thursday, September 15, 2011

#4 zebarnabe

I guess the sensor is a tweaked version of SX230 HS one (having high speed video at VGA resolution). If it behaves in a similar fashion (noise, dynamic range, etc) and the lens are sharp enough for the 12MP's this could mean good news for the ones waiting for a bridge do-it-all camera :D

I would wait till CHDK gets enabled in this camera (If the camera is worth of the wait once it gets reviewed) so it would have timelapse and RAW features :]

So ... first lets wait for the PB review.

1:25 am - Friday, September 16, 2011

#5 Koulang

Supper zoom, but still lack of RAW and 24fps full HD is far worse than Panasonic FZ150 with 60fps and RAW.

4:32 am - Friday, September 16, 2011

#6 woodypicslvr

Great early review, useful info.Can't wait to try this baby...!

9:35 am - Friday, September 16, 2011

#7 photodave

The SX30 was criticised for it's cheap ugly plastic body, the bad CA caused by the lens at wide angle, the small viewfinder and the small low resolution screen. So what has Canon done to address these criticisms? They've kept ALL of the bad bits, put in a different sensor and called it a new camera.
I am a Canon fan but I will not buy this.

12:08 pm - Friday, September 16, 2011

#8 HDR

I can go and buy the HS20EXR with peace of mind now.

2:00 pm - Friday, September 16, 2011

#9 Mark Turner

One other point but it seems an important one....$429.99 converted to sterling is £272.18. Come on Canon, sort it!

4:21 pm - Friday, September 16, 2011

#10 GMAN

I love my HX100V and wouldn't trade it for this new camera. None of these bridge camera's will ever take clear pictures above ISO400 anyhow.

But I just looked at the specs on the SX-40:

No raw, no hot-shoe but the screen size and resolution choice???

Still 230K with a 2.7 inch viewfinder? Sony Hx100v has 921K/3.0 inch and FZ150 has 460K/3.0 inch.

Wake up Canon.

4:39 pm - Friday, September 16, 2011

#11 neil

digic V + HD1080p = 24 fps

=> digic V looks not so good

5:08 pm - Friday, September 16, 2011

#12 Robert

Since all digital cameras capture in RAW first and then converts the image to JPEG, I wish all camera manufacturers would stop disabling the option to save an image as RAW. Obviously this can be done with a firmware fix.
Personally, I would be willing to spend up to $650 for a well built and specd bridge camera. Not everyone has a couple of thousand dollars for a DSLR system and not everyone wants to buy a DSLR system even if they can easily afford it because photography is just not important to them

8:04 pm - Friday, September 16, 2011

#13 dimitri

why you compare a superzoom that isnt yet tested with a superzoom that is tested and failed (HS20EXR...)

5:02 pm - Saturday, September 17, 2011

#14 Hdr

HS40EXR failed because it was tested by loosers. Look better on internet, especially on buy sites like Amazon and you'll find a very different reality. Review sites are corrupt. Only user pictures and opinions count.

And yes, because is so complex, you have no chance with the Fuji if you don't read the manual. Among the reviews you'll find 2 categories: ppl who took time to read and are very pleased and ppl who just start shooting and got crappy results.

And one more thing: manual zoom cannot be compared to the motorised one.

10:11 pm - Saturday, September 17, 2011

#15 dimitri

well Hdr thank you for your answer(btw i think you meant to write HS20EXR not HS40).
i have read many reviews about HS20 and the predecessor HS10. many complain about image quality step back at native megapixel images (maby not EXR mode 8mpx). this is the main (-) of HS20 as well as complexity and iq. people who buy a bridge/superzoom are not professional photographers for professional use so it is supposed to take acceptable images out of the box just with the use of its ''iq'' etc. anyway i dont disagree with you that HS20EXR is not the bad bridge camera that certain ''reviews'' try to prove in any way. i just believe its not an pan FZ38 or a pan FZ100 or a sony HX100V in anyway...and anyway one or another way these comments belong to CANON SX40's preview. an untested superzoom that is supposed to raise the bar for image quality. HS20EXR didnt raise this bar and i had its chance and lost it.

12:20 pm - Sunday, September 18, 2011

#16 Robert

It is a misconception that professional photographers buy only top of the line pro equipment. A professional photographer is a person that derives most or all of their income from photography, not a person that uses only professional equipment. 90-95% of the photography market is driven by amatuers. An amateur is a person who engages in a study, sport, or other activity for pleasure rather than for financial benefit or professional reasons.

10:09 pm - Tuesday, September 20, 2011

#17 DH

I got my SX40 this past Saturday and tried it out by taking pictures of soccer during the day and stock car racing at night. The quality of pictures was pretty doggone good. My problem with it is that when you take a picture, the viewfinder is pretty much useless because the picture you just took is displayed and you cannot continue to track your subject. That pretty much makes the rapid-fire or burst mode of this camera useless. If you can't continue to track your subject, how can you keep it framed?

1:47 pm - Monday, September 26, 2011

#18 Peter

Just a small point to correct a comment by Gman. The SX40 does have a hot shoe which is not seen in the photos above because it is covered by a rubberized protective sleeve. As for the quality of the camera, let's wait for a decent hands-on from someone. Above is not a review - it is Canon's own publicity material. Watch this space because in my opinion photography blog gives the best, unbiased appraisals of new equipment.

10:34 pm - Tuesday, September 27, 2011

#19 Timaloha

@ DH -- You can disable the review-after-shot feature. At least I can on my SX30 IS. Check your manual.

11:08 pm - Sunday, October 2, 2011

#20 Helge

I just got my SX40 and I must I like it. It's a clear improvement from the SX1 a have used until now. I wanted a good allround camera with good zoom and that takes good pictures. To combine theese two requirements within a pricerange that I can afford, mind you I rather spend my money on guitars, is quite difficult and superzooms seems to be the only option. I don't know if this is the best superzoom and quite frankly, I don't care. I like Canon, because they are good and when you get used to one, it's not difficult to use a newer one. I could step from the SX 1 to SX40 without any problems. I don't want to study manuals before I can use the camera. I want to be able to just pick it up and use it. Little disapointing that 1080p video is only 24 fps but I'm not sure how this will affect anything in reality. The SX1 has served me well but I want a camera that gives better pictures when bad lighting and I hope the SX40 will do this for me. It's too early to tell but it looks promising! Need more testing...

4:10 pm - Friday, October 7, 2011

#21 zebarnabe

24fps is not a bad thing, it is actually a good thing if you like the blur of movement that exists in movies. Obviously that is dependent of how the camera exposes the frame.

If SX40 has the same sensor that SX230 HS has, you can't get much better in low light.

Have fun :]

7:14 pm - Saturday, October 8, 2011

#22 Fabio

Just got mine today and did some tests along with a Canon T3 and a Sony HX9, I also have a HX100 but since it has the same video and picture quality as the HX9, the test can be extended to the HX100.
Image quality is really impressive, the SX40 is a big improvement over the disapointing SX30 and checking the pictures in my computer they can be compared in quality with those from the reflex model T3, certainly the best I've seen in a small sensor camera, including the Canon S95. ISO performance is impressive.
I hate when a camera produces good images that you can only see on a big screen because the LCD sucks and that's the case, it takes half the pleasure of taking pictures. Movie is much inferior to HX9 or HX100, not bad in general but Sony's video is superb. Macro mode is also inferior and the many burst modes that Sony offers make it easier to get good pictures in low light as well as HDR mode. Focusing is also inferior and the control over the flash is limited.
Overall I still think that both Sony models are a much more complete package, even though image quality is sometimes a little bit inferior.

5:03 am - Thursday, October 13, 2011

#23 spud

Fabio 'even though image quality is sometimes a little bit inferior'. It's a camera so surely it's ALL about image quality no ? If you want to take movies buy a camcorder. LOL.

9:31 am - Thursday, October 13, 2011

#24 Fabio

To Spud
What do you mean by LOL ? Do you have all the cameras that I have and performed tests with them ? I have paid for and tested the Fuji HS20, Nikon P500, Canon SX30 , Sony HX100V, Nikon S8100, Nikon S9100, Canon S95 and Sony HX9V. Not to mention some DSLR and now the SX40.
If you want image quality purely buy a good and expensive reflex and a very expensive camcorder. This post is about a bridge camera, a do it all and there are compromises when you buy a do it all equipment.
Professionals who use 5D in movies are very impressed by the video quality of HX9 and so was I, do I need a camcorder ? No if I carry a Sony HX100 or HX9, yes if I carry a SX40. Canon S95 can produce better images than the HX9 ? Yes but not always, my S95 is for sale now , the package is so much better in the HX9 that I carry it with me all the time.
You can't see the "sometimes" better image quality in the LCD, in fact if you take 2 pictures with both cameras, the one in Sony's looks much better because the lCD is bigger and have 4 x the resolution, only in the computer with cropped images you see the diference. The SX40 has worse handling, stabilization, macro, flash, burst modes, HDR, movies, focusing, EVF is small and need some button press to be used , it's automatic in Sony's. Zoom ring in the lens is also great in HX100.
If you don't feel pleasure using a camera you won't use it. The Canon SX40 is much better than the previous model SX30 but I will keep my HX100 and sell this new Canon, too much is missing to be a true do it all camera.
That is MY opinion and you can show yours but some respect is appreciated. Hope this can help others, since I still have the SX40 for the next days I will be happy to answer any questions about it.

1:25 pm - Thursday, October 13, 2011

#25 Leo

Fabio, how does the Panasonic FZ150 compare to the Sony HX100 for picture quality and video?

3:54 pm - Thursday, October 13, 2011

#26 spud

Hi Fabio. Sorry for what was meant to be tongue-in-cheek before. And thank you for your informed response. By the way, do you have a view on Sony's nex 5n - I was thinking of getting a basic kit and then waiting for the new leica lens that is supposed to be coming in the new year. It looks a damn good little camera and with its features will stand the test of time for a while, especially when some new glass is brought out for it.

5:29 pm - Thursday, October 13, 2011

#27 Fabio

To Leo and Spud

I haven't yet tested the FZ150 and probably won't if I have to buy it. I had some experience with the FZ100 and liked it, but I don't understand why Panasonic has only a 600 mm lens, for me a bridge camera must have as much zoom as possible, why carry a non pocketable camera with 600 mm if I have a pocket camera that has almost a 400 mm lens like the HX9 ? The Canon SX40 reaches 840 mm with excelent quality even in digital zoom and that justifies the size for me, but video is expected to be excelent in the FZ150 and since mult burst has been implemented in the new Panasonic stills must be very good, what I can tell you is that the HX100/HX9 video is outstanding. Did you check the review of both cameras here in the blog?
I had some experience with the NEX C3 and the quality of videos and photos is excelent, the NEX 5N is even better, but the lack of controls is so frustrating and it is big due to the lens, for me if I have to keep it in a bag and not in my pocket the camera must give something in compensation, a bridge must give a long zoom, an APSc sensor camera must give me high quality and quick response. What do I get for $700 in the NEX 5N that I don't get in the $650 Sony A35 ? just a smaller but still not pocketable camera, but I lose a viewfinder , control dials, good grip, I have also much more limited choice of lenses, flash is weird . Well at least you can buy a EVF for $350,00.
I almost bought it , mainly because videos are very good ( as well as photos) and DSLR cameras have very poor focusing in videos, but as I always carry the HX9 with me for videos and general quick photo , a Canon DSLR that I carry when I feel the need will give me the photo quality of a large sensor with all the versatility of a standard system.
I absolutely loved the Sony A33, the EVF is superb and focusing is amazing even in videos, I would choose the A35 over the NEX , it will give you much more with the same sensor (I think) for about the same money and all accessories of the Sony system and even others makers like Sigma , after all, you will need a camera bag anyway.

10:59 pm - Thursday, October 13, 2011

#28 Warren Lyons

I can't wait for the full reviews of this camera to come out. A year ago, I bought the SX30is and though I loved it at first, once I bought into the micro 4/3 system (Olympus EPL1 and Panasonic DMC G1, its shortcomings in performance and IQ became quite apparent. I do really miss the long zoom when I am using either of the Micro 4/3. Should I get the Panasonic 100-300 zoom lens, wait for the Fuji XS-100 zoom camera (2/3 sensor and "only" 600mm on the long end, or get the Canons SX40is? Decisions, Decisions, and Decisions

7:47 pm - Friday, October 14, 2011

#29 Fabio

To Warren
Where did you learn about this Fuji XS-100 ? I couldn't any information in the internet. There's a new X 10 with that sensor but max zoom is 112 mm. If they create a camera with such big sensor and 600 mm lens I want it.

5:36 am - Monday, October 17, 2011


There seems to be a misconception that the HX9 is the same camera as the HX100, only smaller. This is not correct. The HX100 has a different lens and gives sharper images, though the HX9 is still very good and both are fantastic performers. For me the biggest problem with Sony is their aggressive noise reduction which makes facial features, particularly on medium zoom and beyond, very blurred/distorted. The HX100 can have the NR manually reduced to greatly cut back on this distortion, but no such reduction can be achieved on the HX9.
In addition, in video mode, the exposure cannot be altered during shooting on the HX9, it can on the HX100. There are several other settings that can be altered on the HX100 that cannot be changed on the HX9, plus, of course, the zoom is much greater.
Could anybody also tell me if the exposure can be changed during shooting movies on the SX40?

8:57 am - Monday, October 17, 2011

#31 Fabio

Regarding the HX9 / HX100 , I want to add the most important difference between both in my opinion, the HX100 has flash output control, the HX9 doesn't. I have both and and they share the same sensor, LCD , but some adjustments like flash output, NR, ND filter, and exposure control during video can be set only in the HX100. Of course they don't share the same lens, but I don't see any difference in sharpness, the flash of course is different too and there's an EVF (much better than SX40's) in the HX100. They share the same fast and precise focusing, outstanding video , panoramas , multi burst modes,3D, scenes. There are even many video scene modes and EV can be changed before starting shooting in the HX9 and after that it works in auto and it's perfec. Regarding video mode in the SX40 , you see those horizontal lines when you pan, not in Sony's, and overall quality didn't please me ( when compared to Sony's). I already sold my SX40, I really wanted to keep it but the ridiculous LCD and EVF (when compared to Sony or any other rival) was very annoying to me.
Canon and Nikon believe that people will buy their cameras based only in the name, and that is true , so many people won't compare them to electrical appliances brands like Panasonic and Sony and then they can save some money in key features. I used to do that too , but not anymore. I want a high quality LCD, EVF and high res automatic panoramic fetaures and even 3D, if a video game maker can give me that why Canon can't ?

12:25 pm - Monday, October 17, 2011



I entirely agree with what you say-and can the SX40 change exposure in real time in video mode, like,as you say,the HX 100 does?

12:39 pm - Monday, October 17, 2011

#33 Warren Lyons

Glad you responded to my comment, Fabio. I did, in fact, goof a bit. The model is called th XS-1, not the XS-100. It hasn't been reviewed yet, but was mentioned on October 6 in PB news. What it is is a high end bridge camera with 2/3 sensor, high resolution lens, and a 26X zoom, extending to "only" 600mm on the long end. With it's oversized (by P/S standards) sensor, and higher end optics, it no doubt will be the most expensive camera of its type. I think it is a great idea. Many bridge camera users are willing to pay a premium in cost and bulk, and give up some reach at the long end, in return for a signifigant increase in IQ. Conversely, those considering an entry DSLR or compact systems camera will be willing to give up a Little IQ for the cost savings and convenience of not needing a separate camera body and a bag full of lenses. Might even serve as a backup or primary camera for some professional applications where convenience takes precedence over gallery quality images. (photojournalism, law enforcement, supermarket tabloids, etc)

5:36 pm - Monday, October 17, 2011

#34 Fabio

To Howie, Warren and everyone else
I could'nt set EV during video in Canon's SX40, only before start shooting. I don't have it anymore, sold to a friend that makes surfers photos and wanted a long zoom but more portable than their DSLR stuff, I know he will be happy. Could'nt find in the user's manual too , just the pre shooting setting. It's very easy to change that during video in the HX100.
Warren , thanks for your information, I was amazed by the XS-1 , what a beautifull camera and we can dream of high quality pictures. For some time I was in heaven, but then I recollected my experience with Fuji cameras, HS10 and HS20, good image quality but lousy stabilization, no digital zoom, stiff zoom ring ( very bad to use in video ), hope they change all that. The EVF will be very good and I'm willing to pay $100 just for that, I loved the EVF in Sony's A33 and Fuji's X100 , wich I could play with for 2 hours, a work of art but a litlle slow. I believe the price will be between $700 and $800, and that's a lot, could'nt be less beacuse X-10 will cost $599. If image quality in Canon's SX40 is close to that in Canon's T3 ( my opinion) this new Fuji Camera should be even better, hope it's fast and full of features like burst shooting, auto HDR and secondary zoom control like HX100 has. Fingers crossed already.

5:05 am - Tuesday, October 18, 2011


Thanks, Fabio.
I suspected that the SX40 had no real time adjustment of exposure in video mode-I must say I find it infuriating that the official reviews so often gloss over this type of detail, which can be of such practical importance. This would be a deal breaker for me.
In case anyone is interested I have also recently tried out the S9100 and P500. Both can take beautiful pictures but they have trouble focusing-even sometimes in good light. As has been said before, if you can't focus accurately what's the point of all the frills!
Also tried the HS20-lack of a power zoom for me is a disadvantage, particularly with the manual zoom ring so awkwardly positioned for fast access. Also, the picture disappeared from view for a couple of seconds just as I started to press the capture button, preventing last split second adjustments.
Regarding the flash on the Sonys I found both HX9 and HX100 to slightly over expose, but this is better than being too weak and, as Fabio has pointed out, the setting can easily be altered in the HX100, which, for me, is still the King of the Superzooms.

8:16 am - Tuesday, October 18, 2011

#36 ellen h

So, I had a Canon SX20 IS that I loved, bought the SX30 and hated it. Gave it to my son. My 20 got drowned along with my cell phone so I replaced with a Nikon P500 which I hate. Would love to know how the SX40 differs from the SX20 before dumping any more cash on cameras. The Nikon is defective so as soon as I get a replacement, I plan to get rid of it and get something decent.

8:44 pm - Tuesday, October 18, 2011

#37 Fabio

Hi Ellen

I had the SX3 and liked it very much, my next SX camera was the SX30 and like you and many others did'nt like it. I had also the P500, it was not deffective but focusing problems made me sell it, but what a wonderfull LCD ! I miss that.
My main concern about the SX40 that made me sell it was the LCD and the EVF, both small and low resolution, and some focusing issues. Image quality is excellent and if you are used to that kind of LCD and EVF you will like it, for me the HX100 is much better in those areas and that is very important to me along with faster and more precise focusing, and other features, but image quality alone is better in the SX40. It's a tough choice and don't forget the Panasonic FZ150, a very fast camera. What I do may sound crazy, but I buy every single camera that draws my attention, that way I can really use them and compare, if you are in USA you can return what you don't like. I'm not in America but I can sell those that I don't like. Good luck.

9:21 pm - Tuesday, October 18, 2011

#38 ColinH

When will this camera be given a full review. I want to buy a new camera to replace my FZ28 but cannot make my mind up as yet. Toooo many choices.

9:14 am - Monday, October 24, 2011

#39 zebarnabe


Check FZ150 and Sony HX100V, they are currently regarded as the best super zoom bridge cameras.

SX40 lacks RAW recording, manual control over movie exposures, microphone input (also remote control) and the bigger and more detailed screen of the FZ150.

If SX40 has the same sensor that SX230 HS, it should be quite good in noise at high ISO and dynamic range, but if the lens design hasn't been changed (over SX30), expect an above par chromatic aberrations and lack of contrast at full zoom.

Best is to have a proper review done though ... so you'll have to wait as there seems to be none on the internet

9:41 am - Monday, October 24, 2011

#40 saiful a beginner is it a bad choice to buy canon powershot rx40 hs? please..let me know and suggest some dslr camera of same range. Thank you

10:38 am - Monday, October 24, 2011


Have just had a chance to check out the video quality of the FZ150-no contest compared to the HX100, FZ150 was smeared and less sharp.(This can be confirmed on several Websites).
However, image quality better on the FZ150-unless the NR is reduced on the HX100-then there isn't much difference-HX100 perhaps focusing a little more accurately at full zoom.

11:30 am - Monday, October 24, 2011

#42 faisal

hi Fabio,
i am a beginner.plz help me choosing a camera.which semi SLR is the best according to you that you have mentioned earlier in your comments?i am kind of confused.shall i go for sx40hs or HX100 or FZ150 or anythings else thats their rivals.i want to capture hi quality clear pics,macro or zoom is also a concern but i dont have that much problem with video knw,i am not going for a DSLR but i just want to have something closer to it in all aspect.plz suggest.....thank you.......

8:10 am - Saturday, November 12, 2011

#43 Fabio

Hi Faisal

In the bridge camera business, the latest release is usually the best at least in some main features. I can't comment on the FZ150 but reviews are very impressive and it's a fast camera, much closer to a DSLR than the others in terms of speed. 3 things I don't like in it, no auto LCD/EVF transition, no auto macro mode and "only" 600mm max zoom. The auto LCD/EVF gives a more DSLR like operation and that means you don't lose that moment because you have to press a button to choose how you will compose the photo, in the Canon it's even worst, very annoying. Auto macro in the Sony is great, you take the picture of a bee and next second of an airplane in the sky, no need to select function and forget it in the wrong mode and get out of focus pictures.
Image quality is very important but really the most important thing in a camera is fast and precise focusing, without it all others features are useless, Sony is excellent in that area, Canon not so good and it seems that Panny is also great.
If movies are not important the Fuji HS20 is very good in macro mode and image quality overall and it's very DSLR in controls, I had it and liked it but is amost useless for movies.
I want to see how the new Fuji SX1 will behave, it's a larger sensor camera with long zoom and reviews of the X10 that uses the same sensor are very good.
My favorite camera is the Sony HX9V, the pocket version of the HX100V, both are fun to use , you really want to take photos with them, but the size and portability of the HX9V makes me use it much more than my Canon T3 or even the HX100V.

3:20 pm - Saturday, November 12, 2011

#44 Peter

You guys bummed me out. I absolutely luv the look and features of the SX40HS, but then I read the review....most of which were less than complimetary.

I was so close to buying this one and now i'll have to read more reviews. Frankly I find it hard to believe that o many of these cameras are so awful.

Right now I'm thinking Sony HX100v or Nikon 500? or ??? Everyhting I've looked at has been trashed by users so what to do? The Fuji HS20EXR which I loved turned out to have no pop up flash, and is not a motorized zoom, and the Lumix FZ150 also has no flash, the Olympus SP810UZ has and LCD but no view finder.


12:32 pm - Wednesday, December 14, 2011


Agree, FZ150 has not lived up to the highest expectations and HX9 slow to change from photo to movie mode, no control on excessive NR, no control on exposure while filming (in common with other compacts), and poor LCD vision in bright light. Amazingly, the SX40 also has no exposure alteration while filming-an awful omission for such a relatively costly camera.
I'm sticking to the SX220 and HX100 for now, though the SX1 sounds interesting.

2:49 pm - Wednesday, December 14, 2011

#46 ellen

I am getting rid of my Nikon P500 as soon as it gets back from it's defective repairs. It was more limited than my Canon SX20IS. By the way, my Canon SX20 came back to life 2 months after drying out! It is taking great photos, but does some quirky stuff that I can live with until I decide what to replace it with. I am just glad it is working at all!

5:16 pm - Wednesday, December 14, 2011

#47 Peter

Peter I'm afraid you bummed me out by your comment that the HS20exr has no pop-up flash and no motorized zoom. Duhh! Of course it has a pop-up flash and the whole point of the manual zoom was to give the camera a more dslr feel. Manual zoom will always triumph over motorized because of its precise handling, you don't have to hunt back and forward with your finger on the power button trying to get the framing right.
As for all the other comments on this site, I dispair. There are several types of people who post on these sites:-
1] Those who want an all singing, all dancing camera incorporating all the features from every camera manufacturer in one unit that they can afford to buy out of their 3 year olds pocket money.
2] Those who only read specs and then try to show off how clever they are understanding the technology.
3] Those who don't know that you can actually buy an item called 'a video camera'.
4] Those who like to compare their £400 pound camera with a Canon 1D with 15 different L series lenses.
5] And those, like me, who want a camera that takes reasonably good pictures in a variety of situations so that I can sit back one day and browse through my memories.
Come on all you people, get real!

10:47 am - Thursday, December 15, 2011

#48 spud

re: #47

Good shout to be honest...especially where people say "the problem with this camera is that it focuses so much slower than the new sony alpha dslr..." blah blah...

I bought this camera after a little online research. I have been using for over a month now.
In my opinion :
best bits :
1) the motorized zoom. quick & quiet enough. Its reach is superb, I got amazing shots of the full moon the other night, they really are of publishing quality(with the digital part of the zoom switched on you get up to 140 x 35mm equiv.!)With a tripod or similar you can get some very crisp shots at the long end. Close ups are pretty impressive as well, but I have limited examples of this.
2) The final image quality is very impressive and will stand up just about any compact and most lower-end DSLRs. I would say they favour slightly warm tones and detail is always very good.
3)performs well in low-light and the onboard manual pop-up flash is decent.
4)i personally like the layout of the buttons and the array of modes and functions is enough (but not too much) for a beginner to grasp and for an enthusiast to stay amused !

could be better:
1)slighty slow focus. for me this is not a problem as i'm not in a particilar hurry, i take my time on most things anyway! for some used to faster focus this might frustrate.
2)lack of a 3.5mm jack for a remote shutter. A pain for me as I like long exposure shots - so i set up a tripod and have to make do with self timer.

If you are thinking of buying this camera I would advise 'be realistic' with your expectations. If, like me, you want a very versatile camera that will be very useable in most situations, produce fantastic quality images and is highly portable then you won't go far wrong. It's not a DSLR so I don't care if it has RAW or not, it is far more practical. It is a perfect camera to get all the holiday shots you would ever want and provides enough gizmos to act as the 'bridge' it is, should you ever wish to make the leap into the DSLR world

11:41 am - Thursday, December 15, 2011

#49 Tina

I just purchased the HX100V not that impressed with the high speed shooting? I also have a cannon S3IS that I loved for this? On burst I could take 1 picture or several without it "processing" which I hate on the HX100V? Everyone on this says it's a good camera for this? I took about 100 pictures of my daughters volleyball game and got 10 good pictures? On the Cannon I took 300 pictures (just faster) and got 200 plus great pictures? Am I doing something wrong with the HX100V?

5:40 pm - Tuesday, January 10, 2012

#50 zebarnabe

Hello Tina,

What you are referring to is the drive mode, many bridges have a 'burst mode', that allows them to take photos very fast with focus locked until the buffer is filled, then you have to wait until the buffer is recorded in the card.

Some cameras allow the use of the buffer while it is being recorded to the memory card others do not. The mode that allows you to press and keep shooting while there is room in buffer and while the buffer is being recorded is called 'continuous mode' by most manufacturers, some cameras have it, others don't. Most DSLRs work like this.

I'm not entirely sure (as I do not own the camera) but I believe Panasonic Lumix DMC-FZ150 has both features allowing 12fps for 12 frames with locked focus and 5.5fps with auto-focus and white balance until buffer is full where it slows down and shoots at the pace that buffer gets written on the memory card it allows this mode up to 100 photos.

Problem is, unless that is said/shown on a review, you can never be sure.

Fujifilm HS10 is a good example of that, it has a 10fps (or was it 7fps? I don't quite recall it) mode for 7 photos, but, you have to wait until it finishes recording the photos to do ANYTHING on the camera... not even adjusting settings - meaning you can lose precious moments. In the manual it gave the idea that the camera could take photos while recording them from the buffer to the card (some angry buyers even complained about it), sadly it was not the case.

I find it strange that you got only 10% of good pictures from the Sony, while 66% on good ones on the old Canon though, Sony can pump the ISO further thus allowing you to take cleaner photos... the question is the moments that you may miss while the camera is processing.

Being the powerful Canon SX40 HS, the fast Panasonic FZ150, the nice Sony HX100V, the cheap Kodak Z990 or any other camera, it is always better to check for several reviews and, if possible, to try the camera in store.

11:41 pm - Tuesday, January 10, 2012

#51 leti

i LOVE this camera I will always stay with Canon... NUMBER 1!!!!! TOP NAME BRAND EVER!!!

2:14 am - Sunday, April 8, 2012

#52 Ellen

I ended up going with a Canon EOS T3i and it was worth making the upgrade. I saw the 40is in a store and it just looked like I would be as disappointed in it as i was with the 30. I still have my 20 but it is slowly dying from the saltwater damage. I was lucky it came back to life long enough for me to keep shooting until I left for my trip to Turkey.

9:55 am - Sunday, April 8, 2012

#53 Dan

Canon sx40? Can I upload pictures and video directly to Facebook? I can't find anyone talking about this? Do I need to get a eye fi card or can this even be done??? Please help!!!!!!!

1:20 am - Monday, April 30, 2012

#54 Slabs

I think (hope!) we can look forward to some exciting development from Canon soon.
We all know that the biggest single constraint of the superzoom compacts is the puny sensor size, which limits the performance of the compacts in many ways (dynamic range, focusing speeds & low light performance being perhaps most prominent).
Well Fujifilm has at last made the step up we've all been waiting for, for so long, with their new 2/3" back-lit CMOS sensor in their X-S1.
Apparently it suffers from some maladies (after all, it is ground-breaking stuff), but by all accounts the advances in the key areas of performance, perhaps most notably the image quality, are significant & unmistakable.
Amongst others, the new electronic viewfinder is superb.
But, it's horrendously expensive, it's big & it's heavy (almost a kg!!).
And it's still got that terrible manual zoom ring - which is fine for still shots, but a disaster for video.
Knowing Canon, they'll get much of this right, 1st time. And their image quality as always, will be top drawer.
Will it also be a 2/3" sensor? Or perhaps even something closer to a 3/4"? Who knows?
This is going to change the compact-DSLR divide landscape profoundly & irrevocably.
Exciting times!!
Kind regards from South Africa.

5:42 pm - Monday, April 30, 2012

#55 Tony Sullivan

It's about time for someone to say something good about this camera. I have had one for several months and I think it is so much fun. Yes, it does have its limitations, but that is part of the challenge to move past the limitations. I think for the money, the camera is unbeatable. Just my thoughts. Tony

9:22 am - Tuesday, July 24, 2012

#56 ellen hansen

I shopped around for awhile and on the advice of my photo teacher, went with the Canon T3i. It means switching lenses now, but the photos and the features are well worth it. Naturally, I just got an email from Canon that they have come out with something else entirely new. Hope everyone gets the camera they really enjoy. I am still trying to sell the Nikon P500 new in the box.

5:03 pm - Tuesday, July 24, 2012