Canon to Manufacture Digicams in Heart of Amazon Rainforest

June 11, 2012 | Zoltan Arva-Toth | Global | 11 Comments |
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Canon today announced plans to launch digital camera production in Manaus, Brazil. Situated in the middle of the Amazon rainforest, Manaus is the capital and most populous city of the state of Amazonas. “Recently, the digital camera market has displayed steady growth, led by emerging countries,” Canon said in a statement. “Brazil, in particular, has a large market with demand expected to increase, which has created a pressing need for a strategic product supply.” The new company, called Canon Indústria de Manaus, will foreseeably commence operations in July 2013.

Canon Press Release

Canon to manufacture digital cameras in Brazil through establishment of Canon Indústria de Manaus

LAKE SUCCESS, N.Y., June 11, 2012 – Canon Inc. today announced plans to launch digital camera production in Brazil through the establishment of Canon Indústria de Manaus Ltda., located in the state of Amazonas.

Recently, the digital camera market has displayed steady growth, led by emerging countries. Brazil, in particular, has a large market with demand expected to increase, which has created a pressing need for a strategic product supply.

In response to these circumstances, Canon has newly established Canon Indústria de Manaus Ltda. in Amazonas state, Brazil.

Overview of New Company

1. Name:                  Canon Indústria de Manaus Ltda.
2. Location:              Manaus, Amazonas, Brazil
3. Representative:      Masanobu Hishinuma (President)
4. Business activities:  Manufacture of digital cameras
5. No. of employees:    Approx. 60 (tentative, as of the end of 2013)
6. Capital:                210 million yen (calculated at an exchange rate of BRL 1= JPY 39.5)
7. Equity structure:      Canon Inc.: 99.99% / President Hishinuma: 0.01%
8. Establishment:        May 2012
9. Total floor area:      Approx. 1,800 sq. meters
10. Total investment:    Approx. 110 million yen
11. Start of operations:  July 2013 (tentative)

Note: Canon also operates a business machine and digital camera marketing company in Brazil, Canon do

Brasil Indústria e Comércio Ltda., which was established in November 1974.

About Canon U.S.A., Inc.                                 
Canon U.S.A., Inc., is a leading provider of consumer, business-to-business, and industrial digital imaging solutions. With approximately $45.6 billion in global revenue, its parent company, Canon Inc. (NYSE:CAJ), ranks third overall in U.S. patents registered in 2011† and is one of Fortune Magazine’s World’s Most Admired Companies in 2012. Canon U.S.A. is committed to the highest levels of customer satisfaction and loyalty, providing 100 percent U.S.-based consumer service and support for all of the products it distributes. Canon U.S.A. is dedicated to its Kyosei philosophy of social and environmental responsibility. To keep apprised of the latest news from Canon U.S.A., sign up for the Company’s RSS news feed by visiting http://www.usa.canon.com/rss.



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11 Comments | Newest Oldest First | Post a Comment

#1 Elliot

Glad to see business coming to that part of the Americas

8:13 pm - Monday, June 11, 2012

#2 dio canon

great Canon!
let's finish logging the Amazon to build factories!

9:11 am - Tuesday, June 12, 2012

#3 madhu

Finally Amazon will have a digicam facories that too of a company like Canon....Globalisation after all...Though good for developing countries like Brazil atleast this time it did not get outsourced to China... :)

9:49 am - Tuesday, June 12, 2012

#4 Devraj

Canon this is outrageous.You claim to be environment friendly and now you want to be one of the butchers of the rain forest.We now know your true colours.Very ugly.

10:39 am - Tuesday, June 12, 2012

#5 JS

"...total floor area 1,800 sq. meters..." are you sure it's so small? Anyway you can boycott Canon products from Brazil...

1:31 pm - Tuesday, June 12, 2012

#6 Mike

Hope the cams are moisture sealed! Do we save trees or give people employment? Tough call.+

4:57 pm - Tuesday, June 12, 2012

#7 Maesstro

Great job! Especially with the LENS ERROR on most of these cameras.

1:14 pm - Saturday, June 23, 2012

#8 Andre Gani

Why people are so idiot ?

Manaus is a big city with a tax free zone for industries. Honda, Sony, coca cola, samsung, lg, yamaha and much others have their brasillian industries there.

Very good to see Canon putting their
production in Brazil.

2:20 am - Monday, June 25, 2012

#10 Andre

Maesstro, I didnt call you idiot. The message wAs adress to people that dont have any clue that Manaus is not the jungle. It is a city with tax benefits for production.

8:59 pm - Monday, June 25, 2012

#11 Maesstro

No harm done, my friend! Manaus is a beautiful city. For those who have no any clue it is founded in 1669. The name Manaus means "Mother of the Gods".
Computers, motorcycles, timber, petroleum, soap and production of chemicals are just a part of industry in Manaus. Here u can find Siemens, Nokia, Sagem, and Benq factories. It is also very popular tourist destination.
But unfortunately lens error stays.

10:20 pm - Monday, June 25, 2012