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Concord Camera Corp Press Release 15/12/03

HOLLYWOOD, Fla.—(BUSINESS WIRE)—Dec. 15, 2003—Automatic Film Advance, Red-Eye Reduction, Superior Lens, 800 Speed Film for Extended Flash up to 14 Feet - for Only $7.99

Concord Camera Corp. (“Concord”) (Nasdaq:LENS) today announced its first One-Time-Use camera with motorized film advance and Red Eye Reduction, the Polaroid SL100. The Polaroid SL100 incorporates features normally found in more expensive re-loadable film cameras while maintaining the convenience and ease of use of One-Time-Use cameras for just $7.99.

Always Ready to Shoot
After each picture, the Polaroid SL100 automatically advances the film to the next frame, so it is always ready to shoot the next photo without delay. The camera boasts a superior 27mm f/8, 2-element lens for sharp quality pictures every time and is equipped with a simple but sophisticated one touch flash system. Before the flash fires, the red eye reduction LED will illuminate helping to reduce the reflection that causes the irritating red eye effect. The Polaroid SL100 is preloaded with high quality 800 speed film, providing an extended flash range of up to 14 feet to capture more vibrant pictures and is ideal for night time shooting.

The slim design of this camera makes it perfect for travel or spur of the moment picture taking. “Many motorized cameras tend to be bulky,” stated Giovanni Zangrande, Director of Marketing of Concord. “One-Time-Use cameras are often used for travel purposes and our goal was to provide a slim, motorized, One-Time-Use camera suitable for travel.”

“Consumer research indicates that One-Time-Use cameras are considered the easiest to use and the most convenient camera format,” said Urs Stampfli, Senior VP & Director of Global Sales & Marketing of Concord. “Our philosophy is to make technology affordable, and one result is the Polaroid SL100. This camera provides a unique combination of features and sets a new standard for One-Time-Use cameras.”

The Polaroid SL100 Motorized One-Time-Use camera is now available at Wal-Mart and BrandsMart at a suggested retail price of $7.99.

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