Custom SLR - the company known for its M-Plate and M-Plate Mini offerings - is returning to crowd-funding site Kickstarter to launch its latest product, the Custom SLR ProDot. A textured, press-on dot, the ProDot easily adheres to a range of surfaces to provide more finite control and vibration dampening. “While initially designed to be placed on top of a camera shutter button to offer photographers a more seamless shutter-release, free of residual vibrations, the ProDot is a remarkably-simple and convenient accessory for virtually any push-button experience,” the company says. Starting today, the Custom SLR ProDot will first be made available to project backers through a 30-day fund-raising cycle on Kickstarter. For more information, visit the website below.

Website: Kickstarter

Press Release

Custom SLR Returns to Kickstarter with the ProDot, a Simply Convenient Camera Upgrade

Adhesive dot provides finite control of camera shutter button and acts as a tactile, ergonomic upgrade for a variety of buttoned-devices

SAN JOSE, CA, November 13, 2012 – Custom SLR, a design company creating performance products that improve the shooting experience for photographers, is returning to crowd-funding site Kickstarter to launch its latest product, the Custom SLR ProDot.  A textured, press-on dot, the ProDot easily adheres to a range of surfaces to provide more finite control and vibration dampening.  While initially designed to be placed on top of a camera shutter button to offer photographers a more seamless shutter-release, free of residual vibrations, the ProDot is a remarkably-simple and convenient accessory for virtually any push-button experience.

The patent pending Custom SLR ProDot is available in low-profile black, high-visibility red, and clear color face.  Starting today, the Custom SLR ProDot will first be made available to project backers through a 30-day fund-raising cycle on Kickstarter.  Supporters can visit the Custom SLR ProDot Kickstarter page here: http://www.kickstarter.com/projects/customslr/prodot-tactile-shutter-release-button-for-cameras

Photographers have long sought more precision and control from their DSLR’s shutter-release, and the ProDot’s textured surface and raised button-padding will allow for a more ergonomic feel and an instant improvement to the most critical engagement point of the camera, its shutter button. Despite this original design intent, the potential scope of use for the ProDot extends far beyond the photography market, as the opportunities for this simple adhesive dot are virtually limitless. For instance, any regular user of a computer mouse, from graphic designers to journalists, can attach a ProDot to their mouse for more reflexive clicks that requiring less force, while heightening control and reducing the impact of repetitive stresses. Consumer electronics and video game enthusiasts will find their finite control enhanced with a ProDot’s no-slip grip and welcomed finger cushioning adhered to their controllers.

“At Custom SLR, we are photographers who strive to improve the shooting experience for other photographers.  Initially, we had this very audience in mind for the ProDot, but quickly realized that its use can be extended to a multitude of applications, such as videography, sports and numerous finger-controlled devices,” said Ivan Wong, Chief Operations Officer, Custom SLR.  “Like with the Custom SLR Split Strap, we are excited to expand the ProDot model line beyond cameras and share its simple convenience to our push-button life.”

While the potential applications for the adhesive ProDot will expand when the product is in the hands of consumers, some of the finger-saving experiences include:

·      Relief for over-used buttons on a variety of appliances, from contractors’ drills and power tools to blenders, food processors and television remotes;
·      Better grip and control for athletes, be it on a golf putter, a mountain bicycle thumb shifter or the trigger of a paintball gun;
·      An ideal aid for the elderly, the tactile nature of the ProDot makes buttons easier to decipher on a cell phone, or makes an emergency call button more reachable in dire circumstances;
·      Anyone from hairstylists to graphic artists will welcome the padding on any spray-can tab.

The ProDot is just the latest of Custom SLR’s products to appear on Kickstarter.  Its flagship offering, the C-Loop, which effectively eliminates the tangling of camera straps and enables the camera to hang safely at a photographer’s side, found overwhelming success with Kickstarter backers.  Following the C-Loop, Custom SLR introduced the ergonomic Camera Split Strap and Glide Strap, which provide efficiency and comfort, as well as the multi-purpose M-Plate Pro Universal Tripod Plate System to its product line of must-have photographic accessories.  Custom SLR is excited to bring the ProDot to the market, as a photographic accessory as well as an invaluable tool across the board.

About Custom SLR
Custom SLR was started by a passionate group of photographers, Anne, Ben and Ivan, who like to design useful and innovative products. The company launched in 2010 with its first product, the C-Loop camera strap mount backed by funding provided via Kickstarter, the world’s largest funding platform for creative projects. The ergonomic camera straps, Split Strap and Glide Strap, followed in 2011. With a constant focus on research and development, Anne, Ben and Ivan are always working on finding new solutions to improve the shooting experience for photographers. Custom SLR is headquartered in the San Francisco Bay Area and for more information, visit http://www.customslr.com.

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