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Delkin Devices Press Release

Poway, CA. February 22, 2006- Delkin Devices, makers of high quality digital photography products and accessories, announced the addition of Scratch Armor to their Archival Gold line. They are available in both CD-R and DVD-R formats. Scratch Armor’s protective layer prevents scratches, scuffs, dirt, chemicals, and fingerprints; making it the best way to protect your precious memories, music, and important documents. The clear scratch resistant coating that comes on the Archival Gold media prevents damage from the daily grind that CD’s and DVD’s are faced with. Combined with Archival Gold’s established reliability, Archival Gold with Scratch Armor also increases the quality and lifespan of your recordable media.

“Regular CD’s and DVD’s fail. They just don’t last, and you end up losing all your valuable images,” says CEO Martin Wood.  “Media is vulnerable, and is susceptible to light, humidity, temperature and physical damage. Up until now, the Archival Gold line has addressed the first three external factors. Now we are addressing the final and most fatal factor with Scratch Armor.”

Multiple brands of recordable media manufactured by top competitors, and purchased at well-know mass merchandise chains, were subjected to rigorous laboratory testing in an environmental chamber to measure CD and DVD life expectancy. While Archival Gold media has consistently shown it can safely store your images for more than 300 years, popular competitors didn’t make it past 6 months. The problem can be contributed to the fact that there is not a current industry standard for recordable media. Other companies do not uphold themselves to the same superior standards that Delkin Devices self regulates to, and therefore you never know what quality you are getting. Archival Gold media is widely used by museums, police departments, professional photographers, and law offices due to its reliability, quality, and meticulous testing standards.

Scratches, scuffs, dirt, chemicals, or fingerprints can leave your recordable media damaged beyond repair, but Scratch Armor insures the lifespan of your disc. Lasting 10 times longer than other recordable media, Scratch Armor’s protective surface keeps your memories, music, and files safe.

“We have all experienced failed media due to scratches before,” says Marketing Manager Eric Richter, “Scratches are the #1 cause of recordable media failure and consumers just don’t want to risk it. People work so hard to take beautiful photos so that they can capture their most important moments in life. Trusting them to just any media is like sacrificing your memories.”

Archival Gold CD-R’s are made with a patented Phthalocyanine dye. When compared to Cyanine and Azo dyes found in the majority of CD-R’s on the market, Phthalocyanine dye lasts significantly longer when subjected to the harmful effects of UV light, heat, and humidity. This combined with the non-corroding effects of gold make Archival Gold CD-R’s the 300 year disc. Archival Gold DVD-R’s have also been tested to last well over 100 years; both Archival Gold formats outlast their competitors by decades.

Delkin begins shipping Archival Gold with Scratch Armor in Mid-March. Available in both CD-R and DVD-R formats, Archival Gold with Scratch Armor has multiple packaging options including, a 10 pack sold in a protective plastic case that holds either 10 CD-R’s or DVD-R’s in polypropylene sleeves (MSRP CD-R$22.99/ DVD-R $34.99 ). Also available is the 1” storage system binder available with 16 CD-R’s or DVD-R’s in protective sleeves (MSRP CD-R $45.99/ DVD-R $67.99). The storage system ships with 16 discs, but has room for storing up to 40. The protective plastic case is perfect for organizing and archiving your photo, music, or data collection. Other packaging options include a 25 pack in a cake box spindle (MSRP CD-R $49.99/ DVD-R $85.99), and a 100 pack in a cake box spindle (MSRP CD-R $179.99/ DVD-R $324.99). Archival Gold products are available at photography and electronic stores worldwide, and online at http://www.delkin.com. Reseller inquiries are welcome at Delkin Devices, Inc.‘s sales department,  (800) 637-8087 or (858) 391-1234.

About Delkin Devices, Inc.
Delkin Devices, Inc., based in Poway, California, has been providing “Everything but the Camera” since 1986. From Archival Gold Media to Pop-Up Shades, Delkin provides products with premium quality, innovative designs and an ongoing dedication to superior customer service. Delkin Devices and its products have become worldwide industry leaders in both OEM and consumer markets. The company’s eFilm brand of memory cards is a leading choice among professional photographers and others passionate about digital photography.  Delkin Devices’ innovative digital photography products are available worldwide through a network of independent camera stores, and online at Delkin Devices’ website at http://www.delkin.com.

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