Easy Release for iPhone

March 10, 2010 | Zoltan Arva-Toth | Software | 14 Comments |
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Easy Release by ApplicationGap is an iPhone app designed to replace paper-based model releases with a slick, streamlined application. Founder Robert Giroux, a commercial and editorial photographer who has been working for Getty Images for years, conceived the idea of Easy Release as a way to bring the model- and property-release process into the digital age. “Back then there wasn’t a suitable mobile platform for it. I thought of using bio-metric signatures on an HP device or other PDA, but the bio-metric readers were expensive and uncommon. When it arrived, I knew the iPhone was the exactly right platform”, says Giroux.

Easy Release solves most of the biggest problems with paper releases: it digitally collects all the data and signatures needed, right on the iPhone; and it emails a PDF (and optional JPEG) of the completed release right to the photographer. The application uses advanced data-validation to make the process foolproof, and to make sure all the required data is collected. Currently being reviewed by Apple, Easy Release by ApplicationGap should become available in the iTunes App Store during the next couple of days.

Website: Easy Release


Applicationgap Press Release

ApplicationGap Announces: Easy Release

Model and Property Release iPhone App - Now in the App Store Create Unlimited Photo Releases on Your iPhone, in 12 Languages and Get Them Signed Right on the Touch Screen!

WASHINGTON, DC—March 9, 2010—Easy Release, isn’t a recent idea for ApplicationGap founder Robert Giroux: he thought about it for over 4 years during his work for Getty Images. A commercial and editorial photographer, Giroux knew there had to be a way to bring the model- and property-release process into the digital age. “Back then there wasn’t a suitable mobile platform for it. I thought of using bio-metric signatures on an HP device or other PDA, but the bio-metric readers were expensive and uncommon. When it arrived, I knew the iPhone was the exactly right platform”, says Giroux. Teaming up with friend and veteran developer Morgan Belford, Giroux was determined to change the archaic, tedious and completely paper-based release process. The result of that effort is Easy Release, an application for photographers which makes the release process easy, fast, and maybe even fun.

Any photographer who’s carted around a stack of paper releases knows what a hassle it is. Easy Release solves most of the biggest problems with paper releases: it digitally collects all the data and signatures needed, right on the iPhone; it emails a PDF (and optional JPEG) of the completed release right to the photographer, into the safety of his (or her) email system (in the cloud) ; and it supports 12 languages, so the photographer always has the version he needs at his fingertips, no matter where, or who he is shooting.

“A professional photographer wants to take great pictures, not hassle models with confusing and timeconsuming paperwork”, says Giroux. Easy Release uses a “wizard-style” interface to speedily guide the user through the release creation process. The application uses advanced data-validation to make the process foolproof, and to make sure all the required data is collected. Among its other notable features: it embeds a photo of the model or property in the release; it saves commonly used photographer information to pre-populate new releases; and it allows re-use of model, property, shoot and witness information, which can really speed things up during an elaborate shoot.

Easy Release also enforces release integrity. Once a signature is captured a release can’t be edited without “dropping” that signature. Any change requires new signatures from the model, parent, property owner and/or witness.

The legal language used in the releases is the same proven language used by Getty Images and iStockphoto, widely seen as reliable industry standards.



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#1 Dave

Will it work for video as well as photography, is my question. I shoot both and I have a single custom release for both that took a long time to get accepted by all agencies.

7:29 am - Thursday, March 11, 2010

#2 Easy Release

@Dave: yes it will work for video as well as stills. It uses the same forms that Getty Images uses for their video/stills model and property releases.

3:21 pm - Thursday, March 11, 2010

#3 Andrew

I currently sell my image with Alamy Images, can this application import Alamy's model/property release form?

Thaks

3:49 pm - Thursday, March 11, 2010

#4 Easy Release

@Andrew:

We expect to be adding customization capability in the very near future. However, you may want to ask Alamy if they will accept this release as it is probably suitable for their needs.

4:00 pm - Thursday, March 11, 2010

#5 Terrance

will this application ever come on the android system?

5:15 pm - Tuesday, June 29, 2010

#6 Easy Release

The Android version of Easy Release is in beta testing right now and should be on the marketplace within a few weeks.

6:08 pm - Tuesday, June 29, 2010

#7 Jenny

Are you able to upload customized model releases?

10:31 pm - Tuesday, June 29, 2010

#8 Easy Release

@Jenny

If you are asking about the features on the Android version, then yes you can add custom releases. Most of the features from the iPhone version will make it into the Android version.

Our website will have Android specific info soon. You can also follow us on Facebook or Twitter to hear about releases and other announcements. Links to us on social media can be found on our contact page:
http://www.applicationgap.com/contact/

1:02 pm - Wednesday, June 30, 2010

#9 S.Walker

There is actually a much easier to use, vastly superior model release app? for the iPhone called iRelease. iRelease has fully customisable release forms, complete cloud side support and has many more intuitive features. I highly recommend you guys check it out.

http://www.ireleaseapp.com/

2:22 am - Friday, July 2, 2010

#10 Easy Release

FYI, Easy Release for Android is now available in the Android Market! Our iPhone version is already used by 10s of thousands of professional photographers. Go to http://www.applicationgap.com for more details, or just search for Easy Release in the Market app on your Android device.

12:48 pm - Tuesday, July 13, 2010

#11 jenny

Thank you for your response. I bought the app for my iPhone and my question is: is there a way to upload customized model releases? I see you can add your branding but I can't seem to find a way to upload my customized model release.

Thank you for your time

5:12 pm - Wednesday, August 25, 2010

#12 Easy Release

@Jenny

Custom model or property releases can be added from the settings menu in as many versions as you wish. The release text can be typed in directly but the best way is to prepare the text in an email to yourself, then copy-paste it into Easy Release. You can select which model/property release version to use on a per-release basis.

The steps for adding a custom release are as follows:
Settings >> Release Legal Text Defaults Section >> Touch either model or property standard >> touch Edit >> then "+" to add new >> type a name and title text for your new release >> then type or paste legal text

You can touch the (i) "info" button for in-context help on any screen.

5:47 pm - Wednesday, August 25, 2010

#13 Jenny

Thank you! I needed that step by step.

5:59 pm - Wednesday, August 25, 2010

#14 ron greer

"the same proven language used by Getty Images and iStockphoto"

the problem is iStock doesn't accept MRs from the app

5:49 pm - Friday, April 6, 2012