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The UK-based Independent newspaper and Canon are inviting people to photograph their ‘secret playground’ and enter it into a competition. Three winners will each receive a Canon EOS 400D and their winning image will be published. The promotion begins on 3rd June 2007 in The Independent on Sunday Review.
Canon UK Press Release
Canon to promote EOS 400D digital SLR through ‘secret playgrounds’
United Kingdom, 08 June 2007: Canon’s EOS 400D, the UK’s number one selling digital SLR*, is to be promoted in a six figure deal with The Independent, tapping social media and people’s ‘secret playgrounds’ throughout June and July 2007, across print and online media.
A ‘secret playground’ can be anything from a picturesque urban back street or little known local pub, to a secluded country trail that is rarely walked but offers stunning views. Essentially they are the places that people all over the country know, love and cherish, and through this promotion Canon is encouraging everyone to share them.
Planned and bought by media agency, BJK&E, the promotion is made up of three categories: Entertainment, Culture and Outdoors. It invites people to photograph their ‘secret playground’ and enter it into a competition via a microsite (www.independent.co.uk/eossecretplaygrounds). Three overall winners – one per category – will each receive a Canon EOS 400D and their winning image will be published. Nine short-listed entrants per category will also stand the chance of having their entry published.
The promotion begins on 3rd June 2007 in The Independent on Sunday Review and culminates with a 12 page showcase of the most intriguing and inspired images in The Independent on Sunday Review on 29th July 2007
About Canon (UK) Limited
Canon is a world-leading innovator and provider of imaging and information technology solutions for the home and office environments.
Canon has a global philosophy of Kyosei - living and working together for the common good, which clearly demonstrates commitment to customers, staff and the environment shared by all.
Canon (UK) Ltd is the UK marketing and sales operation for the US$32 billion global company based in Tokyo, Japan. In the UK Canon employs around 2,000 people in various locations including Ireland and has achieved sales of £541m in 2005.
The main business focus for Canon (UK) Ltd is in two clearly defined market segments: Business Solutions covering both the office and professional printing environments (including: multifunctional printers, IT consultation, photocopiers, printers, large format printers, fax machines, document management hardware & software) and Consumer Imaging (input solutions: film and digital cameras, camcorders, binoculars and scanners; and output solutions: Ink Jet printers, fax machines, desktop multifunctionals and multimedia LCD projectors).