In parallel with the UK launch of its X2 family of wireless memory cards, Eye-Fi is expanding its Hotspot Access service, making on-the-go uploads from the camera available from hundreds of thousands of Wi-Fi networks across the world. The service will go live in May 2010 and owners of an Eye-Fi Pro X2 or an Eye-Fi Explore X2 card will automatically benefit from the service expansion in several ways. The 8GB Eye-Fi Pro X2 is available for £119.99 including a year of access to Devicescape’s network of Wi-Fi hotspots. The Eye-Fi Explore also has a capacity of 8 gigabytes, and also includes a year of hotspot access, for a recommended retail price of £99.99. The other members of the X2 family are the 4GB Eye-Fi Connect (£49.99, pictured) and the Eye-Fi Geo (£69.99). Eye-Fi Cards are available now from UK retailers including Amazon.co.uk, Best Buy, Jessops and Warehouse Express.

Eye-fi Press Release

EYE-FI ANNOUNCES NEW HOTSPOT ACCESS SERVICE AS NEW X2 MEMORY CARD LINE-UP HITS THE SHOPS

Eye-Fi X2 family of memory cards now available

27th April 2010 - Eye-Fi Inc., makers of the world’s first wireless memory card for digital cameras, today announces that its new family of memory cards, the X2, are officially on sale in the U.K. The X2 family of Eye-Fi cards have faster-than-ever wireless photo and video uploads, wireless 802.11n radios, improved performance, and virtually endless storage capacity with ‘Endless Memory’ mode. The new products range from £49.99 for the Connect X2, to £119.99 for the Pro.

In parallel with the new family of cards going on sale in the UK, Eye-Fi also announces the expansion of its Hotspot Access service, making on-the-go uploads from the camera available from hundreds of thousands of Wi-Fi networks across the world. Eye-Fi expanded its Wi-Fi Hotspot Access footprint through a partnership with Devicescape, provider of Wi-Fi connectivity solutions for mobile devices.  The service will go live in May 2010 and owners of an Eye-Fi Pro X2 or an Eye-Fi Explore X2 card will automatically benefit from the service expansion in several ways.

  * Eye-Fi users will be able to automatically upload through hundreds of thousands more open hotspots because the Eye-Fi card now navigates through splash screens

·      Eye-Fi users with a personal hotspot subscription to a Wi-Fi hotspot provider, such as Boingo, BT Openzone, T-Mobile, SFR, Orange and Vodafone, can add their existing credentials to their Eye-Fi account to upload in these supported locations, and potentially expand their hotspot upload coverage to millions of hotspots.

  * Students and employees can also automatically upload from university networks such as The London Business School by adding their credentials to their Eye-Fi card.

“Digital photography lets us capture the moments of our lives, wherever we are,” said Jef Holove, CEO of Eye-Fi. “Now we can enable our users around the world to back-up and share these memories from anywhere, whether traveling abroad or out running errands.”

The Eye-Fi Connect X2, Explore X2 and Eye-Fi Geo X2 join the Pro X2 as Eye-Fi’s new family of products, each with Class 6 performance, an 802.11n radio for significantly faster uploads and ‘Endless Memory’ mode.

Eye-Fi Cards are available from retailers including; Amazon.co.uk, Best Buy, Jessops and Warehouse Express and are distributed through Computers Unlimited in the UK.

  * Eye-Fi Connect X2 – At 4GB capacity, the Eye-Fi Connect X2 will automatically upload JPEG photos and videos to the computer and one of more than 25 online sharing sites, such as Flickr, Facebook, YouTube or Picasa, through a Wi-Fi network. RRP: £49.99.

·  * Eye-Fi Geo X2 - Includes all the features of the Eye-Fi Connect X2 with lifetime Geotagging service, using Wi-Fi positioning to automatically tag photos with location information about where the photo was captured, right from inside the camera. The geotagging features seamless integration with iPhoto ’09’s ‘Places’ enables Mac users to easily browse, search and sort their photos on maps or by location name. RRP:  £69.99.

  * Eye-Fi Explore X2 – At 8GB of capacity, the Eye-Fi Explore X2 will automatically upload JPEG photos and videos to the computer and one of more than 25 online sharing sites. It offers lifetime automatic geotagging so photos and videos arrive at the user’s computer with location information already included to identify where the image was captured. The Explore X2 includes a year of access to Devicescape’s network of Wi-Fi hotspots.  RRP: £99.99.

  * Eye-Fi Pro X2 – Unveiled at CES and winner of CNET’s “Best of CES” award, the 8GB Eye-Fi Pro X2 will automatically upload photos and videos to the home computer and will send them to one of more than 25 online sharing sites. It also enables 2 other features for users, to create an ad hoc connection directly to their computer to wirelessly upload photos and videos while away from a wireless router and send photos in RAW file formats. The Pro X2 includes a year of access to Devicescape’s network of Wi-Fi hotspots.  RRP: £119.99.

Never Miss a Photo Opp with Eye-Fi’s ‘Endless Memory’

Eye-Fi’s new cards include the ‘Endless Memory’ feature which lets users choose to have Eye-Fi automatically make space available on their memory card after photos and videos are safely uploaded to the computer or Web. When the card reaches the user’s pre-determined amount of space used, it will remove files that have been safely uploaded, beginning with the oldest – even when the card is not connected to a network.  If files have not yet been uploaded, Eye-Fi will not remove them. This option can be set up in Eye-Fi Center.

Eye-Fi Center – Easier Storing and Sharing on Multiple Sites

All Eye-Fi users can download the new Eye-Fi Center desktop application that makes organising and sharing photos and videos easier. Eye-Fi Center has a redesigned interface that offers new features and is easy to use. Users can drag and drop photos and videos to publish them easily to multiple online locations – even including photos and videos that weren’t taken with an Eye-Fi card. Users can download the software at http://support.eye.fi/downloads.

Eye-Fi has received numerous product awards including Mac Observer’s Editor’s Choice 2010 Award and Popular Photography’s 2009 Photography’s Outstanding Products (POP), and was named a CES 2010 Innovations Honoree. For more information, please visit www.eye.fi or follow us on Twitter @EyeFiCard.

About Eye-Fi

Founded in 2005, Eye-Fi is dedicated to building products and services that help consumers manage, nurture and share their visual memories. Eye-Fi’s patented and patent-pending technology wirelessly and automatically uploads photos and videos from digital imaging devices, including digital cameras and the iPhone, to online, in-home and retail destinations. Headquartered in Mountain View, Calif., the company’s investors include LMS Capital, Opus Capital, Shasta Ventures and TransLink Capital. More information is available at www.eye.fi.

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