Preston Vance has launched a Kickstarter project to help fund the commercialisation of Flekt, a new flash modifier that softens the hard light emitted by your camera's pop-up flash. Flekt has three main parts; the magAttach hot-shoe adapter, an ignitor reflector that attaches to the front of the magAttach and redirects the light from the pop-up flash 180 degrees back, and an array of attachments that soften the light and bounce it back toward your subject. The first attachment is called the cFlekt, an accessory designed around a modified concave reflection principle, which attaches magnetically to the magAttach and can utilise white, silver and gold removable reflectors. While we are not entirely convinced that Flekt would indeed turn your humble in-camera flash into a studio-quality light source as claimed by the manufacturer, it could surely come in very handy when using your pop-up flash as an on-axis fill light, for example. If you are intrigued by the concept, check out the project's Kickstarter page for more information.