FLTR Launches

December 16, 2013 | Zoltan Arva-Toth | Camera Phones | 0 Comments |
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FLTR, the world’s first-ever weekly magazine dedicated to smartphone  photography and published exclusively on the iPhone, has launched today. Created by the team behind the British Journal of Photography, FLTR includes exclusive interviews with both amateur and professional photographers highlighting the latest techniques, apps, devices, trends and accessories in smartphone photography. Edited by Olivier Laurent, associate editor of British Journal of Photography, FLTR is now available to download from the Apple App Store.

BJP Press Release

FLTR: the world’s first smartphone photography magazine launches today

From the creators of British Journal of Photography, iPhone magazine FLTR applies established multi award-winning expertise to smartphone photography, inspiring the next generation of digital image creators. 

London 16th December 2013: FLTR, the world’s first-ever weekly magazine dedicated to smartphone  photography and published exclusively on the iPhone, has launched today on Apple’s App Store. Created by the team behind the multi award-winning British Journal of Photography magazine, FLTR is designed to be an authoritative voice within the booming worldwide community of smartphone image creators, including exclusive interviews with both amateur and professional photographers highlighting the latest techniques, apps, devices, trends and accessories in smartphone photography.

Issue one of FLTR features a thought-provoking article by Fred Ritchin, professor of photography and imaging at New York University and former picture editor of The New York Times Magazine, writing about the incredible impact smartphones would have had during a traumatic event such as the 9/11 attacks on New York and Washington DC. Further pieces include an interview with Instagram superstar VuThéara Kham, one of the most popular French Instagrammers, including his tips for budding smartphone photographers. There is a look at the photo-sharing and discovery app EyeEm and a Christmas gift guide suggesting the perfect ingredients for professional looking smartphone photography.

Available to download from the Apple App Store from today, and then every week, FLTR is built on the Mag+ platform creating a clean, intuitive, user interface bespoke for the iPhone. Edited by Olivier Laurent, associate editor of British Journal of Photography, FLTR will encourage readers to engage with the brand and each other to decide what content to showcase and give them the opportunity to be published within the magazine. 

FLTR is designed to engage with an audience of passionate smartphone photographers, eager to develop their skills and learn about products that will help improve their images. It will provide a unique opportunity for dedicated smartphone accessory manufacturers, photography app developers, mobile photography agencies and other brands to engage with a young, socially aware, tech-savvy audience through advertising. 

FLTR will kick off from today by offering a no risk trial of 5 FREE issues*. Thereafter, the special launch deal continues with an offer of 60% off the standard price, at ONLY 27p (€0.31 / $0.38) an issue. Olivier Laurent, Editor of FLTR, said: “The iPhone has transformed and democratised photography – turning all of us into potential photographers. It is estimated that more than 880 billion images will be taken over the next 12 months, and smartphones will play a leading role in the production and distribution of these images. FLTR is designed specifically to offer a new breed of photographers a weekly dose of authoritative content and advice to help them take their photography to the next level, while also chronicling the massive changes we're also experiencing, thanks to the ubiquitous nature of the smartphone.”

Marc Hartog, CEO of Apptitude Media, said: “It is an exciting development as a publisher to create a bespoke publication built around smartphone photography that is designed for, and distributed on, the same device. We were fortunate to work with Mag+ to develop FLTR, which allowed us to create it on the most powerful, flexible and cost-effective digital publishing platform in the world. Building on the heritage of British Journal of Photography, FLTR will sit at the intersection of smartphone photography and high value social media content.”



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