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Fotodiox today introduced the RhinoCam, a camera/lens adapter system designed to put “the power of a full-size 645 medium format back into the hands of virtually any photographer.” Via an interchangeable lens mount, the RhinoCam couples either a Pentax 645, Mamiya 645, or Hasselblad V medium-format lens with a Sony NEX series camera. The lens remains firmly in place while the RhinoCam’s moving platform positions the NEX sensor for multiple precisely-positioned exposures. The built-in Composition Screen enables photographers to preview the composed shot. After the capture process, it takes seconds to merge the multiple exposures into one larger image using automated stitching functionality built into recent versions of Adobe Photoshop and other software offerings. RhinoCam also mounts directly onto a 4x5 board to open up additional possibilities with wider angle lenses, tilts, shifts, bellows systems and more. The RhinoCam precision system is priced at $499.95 (excluding camera and lens) and available for order today from the website below.
Rhinocam Press Release
RhinoCam from Fotodiox Puts the Power of a Full Size 645 Medium Format Back into the Hands of Any Photographer
RhinoCam connects a low cost camera sensor with a Medium Format lens for astonishing medium format photography at a fraction of the normal price
Waukegan, Ill. – March 6, 2013 – Fotodiox (www.fotodioxpro.com), a leading lens adapter and accessories manufacturer and distributor, today introduces the RhinoCam, a camera system that, for the first time in the digital age, puts the power of a full-size 645 medium format back into the hands of virtually any photographer. Utilizing the Sony NEX camera sensor, RhinoCam enables photographers at any level to capture the dramatic detail and sharpness only available with a sensor three times larger than even a high-end full-frame 35mm sensor. The first release from Fotodiox’s new Vizelex line of premium high-end camera systems and adapaters, the RhinoCam delivers stunning 140+ megapixel images while offering photographers their choice of low-cost sensor options and classic lenses.
Capable of creating the dramatic panoramic and full 645 medium format images previously reserved for photographers working with expensive medium format back cameras, RhinoCam is ideal for landscape, commercial and architectural photographers seeking remarkably high resolution at a fraction of the cost. Via an interchangeable lens mount, RhinoCam couples either a Pentax 645, Mamiya 645, or Hasselblad V medium format lens with a Sony NEX series camera. The built-in Composition Screen enables photographers to preview the composed shot. The lens remains firmly in place while the RhinoCam’s moving platform positions the NEX sensor for multiple precisely-positioned exposures. RhinoCam also mounts directly onto a 4x5 board to open up additional possibilities with wider angle lenses, tilt shifts, bellows systems and more.
“RhinoCam offers a cost-effective alternative to full size medium format back options which cost 20 to 30 times more than the Sony NEX,” said Drew Strickland, vice president of marketing for Fotodiox. “This innovative system makes it possible for photographers to achieve the high quality resolution, detail and sharpness found in images taken with medium format cameras, but for under $1,000.”
After the capture process, it takes seconds to merge the multiple exposures into one larger images using automated stitching functionality built into recent versions of Adobe® Photoshop® and other software offerings. RhinoCam images are finalized using the more accurate flat stitching method, avoiding the perspective errors and curvilinear distortion present in images joined via spherical stitching often found with motorized systems that move both camera body and lens. The result is a panorama or 645 medium format photograph that is well over four times the normal resolution of a high-end full-frame 35mm camera sensor. The finished result using a Sony NEX-7 is a 140+ megapixel image with incredible detail and sharpness.
RhinoCam features include:
Compact and lightweight construction ideal for backpack photographers who would otherwise need to transport much heavier gear to photograph large vistas
Connects a low cost camera sensor with a medium format lens for astonishing medium format photography at a fraction of the normal price
Preview the composed image before taking the first shot with the built in Composition Screen
Mount a modern camera sensor onto 4x5 equipment using the RhinoCam system
Multiple exposures are in a linear array, perfect for flat-stitching to reduce distortion errors inherent in spherical stitching
When the user upgrades their camera, the RhinoCam delivers even higher quality pictures
RhinoCam is currently compatible with all Sony NEX mount cameras and the following interchangeable lens mounts: Pentax 645, Mamiya 645, and Hasselblad V. The RhinoCam precision system is priced at $500 and available for order today from www.fotodioxpro.com.
Serving the photo and video markets since 2004, Fotodiox is a leading manufacturer and distributor of high-quality professional photography and videography accessories at wholesale prices. Fotodiox is the developer and exclusive distributor of the WonderPana, as well as the premium Vizelex line of high-end camera systems and adapters. The company also markets a full line of professional photography accessories and lighting equipment, including flash strobes and wedding photography kits, daylight fluorescent lighting, tungsten lighting and video lighting kits. For more information about Fotodiox visit www.fotodiox.com and www.facebook.com/fotodiox.