The Fujifilm A220 and A170 are two new entry-level digital cameras. Features include SR Auto Mode (Automatic Scene Recognition), Panoramic Shooting Mode, Face Detection technology and a slim 21.9 mm body. The 10 megapixel A170 and 12 megapixel A220 both feature a 3x optical zoom lens and large, 2.7”, 230k-pixel resolution LCD screen. The A170 will debut in late July 2009 with a retail price of $89.95, and the A220 will be available in mid-August 2009 at the retail price of $99.95. In the UK, the A220 is not being released. The A170 will be available from August 2009 with pricing to be announced nearer to the date of the launch.

Fujifilm USA Press Release

FUJIFILM OFFERS ADVANCED FEATURES ON ENTRY-LEVEL A170 AND A220 DIGITAL CAMERAS

Slim (21.9 mm), AA Battery Powered Digital Still Cameras Shine with 10-MP and 12-MP, 3x Optical Zoom and SR AUTO

Valhalla, N.Y., July 22, 2009 – FUJIFILM U.S.A. Inc. today announced the launch of two new entry-level digital cameras – the A170 and A220.  Designed specifically for consumers seeking an affordable, user-friendly upgrade to their current digital camera, the A170 and A220 encompass all the necessary features essential to today’s users. These include the SR Auto Mode (Automatic Scene Recognition), Panoramic Shooting Mode, Face Detection technology and come in at a slim 21.9 mm for quick, convenient, photography on the go.

The 10-MegaPixel A170 and 12-MegaPixel A220 both feature a 3.0x optical zoom lens that was developed specifically for the A-series by Fujinon and large, 2.7”, 230k-pixel resolution LCD They also offer Fujifilm’s Picture Stabilization with ISO levels of up to 1600 that automatically chooses the correct light sensitivity and compatible shutter speed, producing the highest quality digital pictures without blur and noise.

Automatic Scene Recognition
Both the A170 and A220 feature Fujifilm’s new SR Auto Mode (Automatic Scene Recognition), which enables the cameras to intelligently recognize six types of scenes automatically.  For each picture taken in this mode, the cameras will optimize the ideal exposure, focus, white balance and ISO for the scene to ensure the best quality picture is captured with ease.

Other noteworthy features found on the A170 and A220 include:
• Face Detection Technology: Fujifilm’s renowned Face Detection Technology comes standard in both models.
• Panoramic Shooting Mode:  Captures and combines up to three consecutive shots, creating one large panoramic shot.
• Movie Mode:  Captures movies with zoom and sound at 30 frames per second with sound.
• Internal Memory:  When the SD memory card (sold separately) is filled with images, users have extra internal storage space approx. 20MB on each camera to capture additional pictures.
• AA Battery:  Using AA batteries is often most convenient for on-the-go digital camera users as it eliminates the need to charge battery packs, allowing for lots of picture-taking and the ease of battery replacement.

“We wanted to provide consumers with an affordable, easy to use digital camera that still offered a competitive feature set,” said David Troy, marketing manager, Consumer Digital Cameras, Electronic Imaging Division, FUJIFILM U.S.A., Inc. “The new A170 and A220 combine this in a highly portable form factor making it easier than ever to ensure that you never miss a shot and the convenience of AA battery power.”

The A170 will debut in late July 2009 with a retail price of $89.95, and the A220 will be available in mid-August 2009 at the retail price of $99.95.

For additional information or hi-res images, go to www.fujifilmusa.com.

About FUJIFILM
FUJIFILM U.S.A. Inc. is a marketing subsidiary of FUJIFILM Corporation, Tokyo, Japan, providing digital and analog photographic Imaging Systems and Motion Picture Film products and services to consumers, professionals and businesses.  For more information on Fujifilm U.S.A. products, customers can call 800-800-FUJI or visit www.fujifilmusa.com. To receive news and information direct from Fujifilm U.S.A. via RSS, subscribe free at www.fujifilmusa.com/rss.

FUJIFILM Corporation brings continuous innovation and leading-edge products to a broad spectrum of industries, including electronic imaging, photofinishing equipment, medical systems, life sciences, graphic arts, flat panel display materials, and office products, based on a vast portfolio of digital, optical, fine chemical and thin film coating technologies. The company was among the top 15 companies around the world granted U.S. patents in 2008, employs more than 70,000 people worldwide and in the year ended March 31, 2009, had global revenues of $24 billion. Fujifilm is committed to environmental stewardship and good corporate citizenship. For more information, please visit www.fujifilmholdings.com.

Fujifilm UK Press Release

Get a Bigger Picture for a Smaller Price: the Fujifilm A170

Fujifilm are proud to announce the launch of the new “A” Series compact camera: the A170. This model is a welcome addition to the extremely popular A-series range of easy-to-use, high quality yet cost-conscious compact cameras.

Just because this camera is affordable, it doesn’t mean that compromises have been made on functionality or quality. As with other A series models, the cameras is packed full of the technology you need to take a good picture.  The 10 megapixel sensor on the A170 produces bright, detailed pictures of extraordinary high resolution and clarity.

The A170 performs well in low light and can shoot at up to ISO 1600.  So if it’s dull and dark, the smiles on your friends and families’ faces will still dazzle!

Fantastic Good Looks
Remarkably thin at 21.9 mm, the new 10 megapixel model is available with a high gloss-double coated veneer finish to give this model outstanding good looks.

Panorama Mode
It is often difficult to capture the full beauty of a sweeping landscape or a picture of a large group of people, at a wedding for example. Now in the A170 you can easily create impressive panoramic photos. Panorama Mode captures and combines up to three consecutive shots seamlessly, making one large panoramic shot.

Automatic Scene Recognition
To make taking great images as easy as possible, the A170 has Scene Recognition AUTO, which cleverly detects a scene without needing to pre-select the mode on the camera. Fujifilm has developed proprietary technology which intelligently identifies and recognises 6 different scenes – Portrait, Landscape, Macro, Backlit Portrait, Night and Night Portrait.  Once the scene in the frame has been detected, the camera will optimise the settings to capture the most stunning photo of your chosen subject. Portrait Mode works in conjunction with Face Detection technology to get the best possible portraits.

Picture Stabilisation Mode
Also featuring Fujifilm’s Anti-Blur Mode, the A-series camera will allow you to wave goodbye to blurry pictures; this technology will produce pin-sharp pictures, time after time.

Power is Easy
Remembering to charge your batteries need never be a problem with this camera. Operating on two standard AA batteries, this camera has exceptional low power consumption, so no excuse to miss a shot.

Features at a glance:
• A170: 10 Megapixels
• 3x optical zoom
• 2.7” LCD screen
• Maximum sensitivity up to ISO 1600
• Scene Recognition AUTO Portrait, Landscape, Macro, Backlit Portrait, Night and Night Portrait
• Face Detection technology
• Picture Stabilization Mode
• Movie Mode with zoom and sound. (Digital zoom)
• 21.9 mm thin

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