Fujifilm Announces Discontinuations

July 20, 2012 | Zoltan Arva-Toth | Film | 5 Comments |
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Fujifilm has announced the discontinuance of a number of its films. The affected products include Fujichrome Velvia 100F in 35mm, 120 and 4”x5” formats and Velvia 50 in 4”x5” and 8”x10”. Gabriel Da Costa, product manager for professional film, said: “Fujifilm will continue to manufacture a wide range of film and the increasing support for our Choose Film group illustrates there is still a passion for film photography across the world.”

Fujifilm Press Release

Fujifilm announces discontinuations

Fujifilm Professional has revealed that production of a number of its films is to cease.

The affected films are Fujichrome Velvia 100F in 35mm, 120 and 4”x5” formats and Velvia 50 in 4”x5” and 8”x10”. The last shipment of these films will arrive into the UK in December 2012.

Gabriel Da Costa, product manager for professional film, made this comment: “Due to decreasing demand globally we have to announce the withdrawal of some formats of Velvia 100F and Velvia 50. It is an unfortunate consequence of digital capture, that some of the slower selling silver-halide lines will drop off the radar. Fujifilm will continue to manufacture a wide range of film and the increasing support for our Choose Film group illustrates there is still a passion for film photography across the world.”

For further information on Choose Film go to http://www.choosefilm.com or search for ‘choosefilm’ on Facebook and Twitter.

The full range of Fujifilm Professional’s film stock is available to buy online via http://www.fujilab.co.uk - for further details on the range visit, http://www.fujifilm.co.uk/professional



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#1 Anders_HK

I had to read the announcement a couple of times to believe my eyes...

Very sad, end of Velvia 50 4x5 means an end to the most beautiful color film for serious landscape photography ever made.

6:01 pm - Friday, July 20, 2012

#2 matso

This is the saddest news for film of the year...
Does it mean No more large format high resolution color slides?
I guess the magnificent large format cameras and lenses will sell for nothing now
And we'll probably never see any 4x5 or 8x10 digital sensors

6:58 pm - Friday, July 20, 2012

#3 John Cicchine

As a photographer who is about 90% Digital capture but still considers Film capture a perfectly viable option in some circumstances I find this to be very very sad. My chosen formats are 35mm and 120 with 120 the format that I still shoot exclusively with film which gives me simply superb results. I have said since the dawn of the Digital age that it is not either/or it's both. Just my humble opinion from 30 plus years looking thru the viewfinder.
Thank You.
John.

1:59 am - Saturday, July 21, 2012

#4 JOE PRETE

The beginning of the end! And it comes when sales are up for used and new film cameras. This is a sad day for Photographers. What's next Fuji-film?

2:10 am - Saturday, July 21, 2012

#5 John Cicchine

Yes Joe you bring up a very good point. And an ironic one no less. I am in NYC just about everyday. Wether I am doing a professional assignment or just a personal project photographing the city or even an occasional "day job" when business is off and and I see people both amature and professional shooting film with cameras that have not years but decades of life left in them. In fact I have begun another personal project called "Long live Film" where when I am walking around with my Nikon D3 I ask permission and photograph these individuals to document what I constantly see. To me film is not dead but I think some out there want to kill it. My only suggestion is we must demonstrate that film is still viable and there truly is a significant market for it although it is far from from mainstream and never will be again.

5:13 am - Saturday, July 21, 2012