Fujifilm Announces Discontinuations

July 26, 2013 | Zoltan Arva-Toth | Film | 4 Comments |
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Fuji has announced the discontinuance of several film emulsions. The affected films include Neopan 400 in 35mm format, Provia 400X (pictured) in 35mm and 120 formats, as well as Superia 400 and Reala in 120 format. "Due to the prominence that digital has in today's society combined with a decline in global demand of traditional films, Fujifilm has had to make a difficult decision to withdraw a number of films from its range," says Gabriel Da Costa, product manager for professional film. "There are still a number of colour transparency, colour negative, instant and black and white films available in our range.  We would also like to thank all our customers who have supported these film brands over the years."

Fujifilm Press Release

Fujifilm announces discontinuations

In acknowledgment to recent speculation surrounding film discontinuations, Fujifilm Professional has confirmed that a number of its films have ceased production.

The affected films are:

1.  Fujifilm Neopan 400 35mm black and white film
2.  Fujichrome Provia 400X 35mm and 120 colour transparency film
3.  Fujifilm Superia 400 120 medium format colour negative film
4   Fujifilm Reala 120 medium format colour negative film

Gabriel Da Costa, product manager for professional film, made this comment: "Due to the prominence that digital has in today's society combined with a decline in global demand of traditional films, Fujifilm has had to make a difficult decision to withdraw a number of films from its range.  There are still a number of colour transparency, colour negative, instant and black and white films available in our range.  We would also like to thank all our customers who have supported these film brands over the years."

Fujifilm is recommending Provia 100F as 400X's replacement. FUJICHROME PROVIA 100F Professional is an ultra-high-quality, daylight-type ISO100 colour reversal film able to capture details with unprecedented clarity, while providing rich gradation, vivid and faithful colour reproduction and well-controlled gradation balance.

In place of Neopan 400, Fujifilm is suggesting photographers switch to Neopan ACROS 100, which achieves the finest granularity for a 100 ISO black and white film due to Fujifilm's Super Fine-Grain Technology.

FUJICOLOR PRO 400H 120 medium format colour negative film is being recommended by Fujifilm as the official alternative to both Superia 400 120and Reala 120 films. Pro 400H incorporates Fujifilm's most highly advanced emulsion technology to produce smooth, natural-looking skin tones, with exceptional detail, to create a film that's perfect for wedding and portrait photography.

Fujifilm are advising consumers who use any affected films to purchase them now before stocks run out completely.  Stock is subject to availability.

For further details on the range visit,
http://www.fujifilm.eu/uk/products/analogue-photography/film/



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#1 Ilkka

Everybody should stop buying the Fuji X digital cameras. They are selling too well and give Fuji confidence that they can survive as a camera maker. Soon they will change their name back to just Fuji as it was before they added the film to it some 25 years ago. Still remember that announcement.

12:08 pm - Saturday, July 27, 2013

#2 Chris

From the Finepix S5 Pro to the X100 Fuji were producing very mediocre cameras and I really thought that they were going to fade away. I think this move has been motivated by the recent success of the X series. I think it is a bad move. The cost of R&R and manufacture of a digital camera is far in excess of producing film. I lament the loss of Neopan 400, a fantastic film. I am sure they could have sold it or licensed it to another manufacturer. This is short sighted decision for short term gain, one I am should it will turn round and bite them on the bum.

Fuji, wanna sell Neopan 400 to me.

7:05 pm - Sunday, July 28, 2013

#3 Vesa Vauhkonen

Time of film cameras is ower. Let's forget them. We live now time of digital processes and cameras, they give much more for photographers than old-fashioned films and chemicals.

10:56 am - Monday, July 29, 2013

#4 Crispijn

FUJI! did you lose your mind? Bring the 400x back on the market! I bought 50rols a year on an average year basis next to your other films! Fuji 100F is no alternative for this speed and uncompromised quality.

I would be willing to buy the x-pro2 and be disappointed again about depth and sharpness of the images only if you keep this crazy diamond alive.

12:50 am - Thursday, August 1, 2013