Fujifilm FinePix F770EXR

January 5, 2012 | Zoltan Arva-Toth | Digital Compact Cameras , CES 2012 | Comment |

The Fujifilm FinePix F770EXR is a compact, 16-megapixel travelzoom camera with 20x optical zoom. The 25-500mm equivalent focal range is capable of tackling a vast range of subjects from wide-angle landscapes through to tightly cropped wildlife pictures. In addition to this wide-reaching zoom range, the FinePix F770EXR boasts an improved 16-megapixel EXR-CMOS sensor, faster start-up and shot-to-shot times, enhanced GPS functionality and stylish design touches. The AF speed has also been improved, with Fujifilm claiming focus acquisition times as short as 0.16 seconds. Other highlights include a full range of manual controls, raw file capture and Full HD movie recording capabilities.

Fujifilm Press Release

Fujifilm FinePix F770EXR - Incredible zoom and fast focusing in compact body

Fujifilm will set the new standard for digital long zoom compact cameras in 2012 with the launch of the FinePix F770EXR. The FinePix F770EXR will redefine what’s possible with a small camera thanks to its enviable specification and 20x optical zoom lens.

In addition to a wide-reaching zoom range, the FinePix F770EXR boasts an improved 16-megapixel EXR-CMOS sensor, enhanced GPS functionality and stylish design touches, yet the dimensions of the body have remained small. With such a powerful performance in a pocket-sized package, this new camera will give both families and regular travellers the perfect camera to capture a huge range of photographs.

EXR-CMOS – Flexible and versatile image sensor
The F770EXR features Fujifilm’s unique EXR-CMOS sensor which has been further evolved. The EXR Auto, which automatically optimises settings according to scene types, has now been expanded to offer 103 different shooting patterns and which pushes the camera’s low-light capabilities even further.

By re-shaping the photo diodes, the EXR-CMOS sensor displays a 30% reduction in digital noise over the previous version at high ISO settings. Users can now capture great detail in low-light scenes without resorting to flash, while being confident that noise won’t spoil the ambient light effects.

The EXR sensor’s unique construction also allows it to change its characteristics according to the lighting conditions. Photographers can select High Resolution (HR) Priority for the best possible picture quality, Wide Dynamic Range (DR) Priority for scenes with high contrast or High Sensitivity and Low Noise (SN) Priority for great results in low light, or leave the camera to make its own choice by selecting the EXR AUTO mode.

Maximum zoom, minimum size
The body of the FinePix F770EXR is the smallest housing in the world* to include a 20x optical zoom lens. The 25-500mm focal range (equivalent to a 35mm camera) is able to tackle a vast range of subjects from wide-angle landscapes through to tightly cropped wildlife pictures. The wide zoom range capability is due to the newly designed Double Sliding Lens System that features two additional lens elements within the optical construction to extend the zoom capabilities and boost image resolution.

In addition to the 20x optical zoom, the FinePix F770EXR also benefits from Fujifilm’s Intelligent Digital Zoom feature which effectively doubles the focal range. This means that users get a maximum telephoto setting of 1000mm*2, to pull in even the most distant objects. Thanks to clever image processing, the Intelligent Digital Zoom feature doesn’t affect image quality in the same way as a conventional digital zoom function, so users can be confident that image quality will remain, even when the lens is zoomed out to the maximum focal length.

*1?Among 20x long zoom compact models as of December 2011.
*2?Equivalent to angle of view on a 35mm camera.

Speed so you never miss a moment
The FinePix F770EXR has been given additional enhancements over its predecessor, making it even better to use. The FinePix F770EXR has been optimised for faster start-up. Turn the power ON and it is ready to shoot in only 1.5 seconds. In addition, shot-to-shot times are very short (minimum 0.8 second and 1.0 second respectively). The AF speed has also been decreased to as little as 0.16 seconds, helping users lock onto their subjects in a flash. So, the FinePix F770EXR is ready for action when you are!

A landmark in GPS functionality
Travelling photographers, or those simply wanting to pinpoint their location, will benefit from the FinePix F770EXR’s improved GPS functionality. A new high sensitivity antenna also helps to find the camera’s position more quickly.

A further improvement sees the new model now include Route Log, where the camera creates an illustrated map showing where you’ve travelled and Photo Navigation, where the distance from and direction to a previous location are displayed.

Users can record and edit their favourite places in the camera with the new MY Landmark function. Also included in this model is the Landmark Navigator feature, which behaves in two different ways according to how the camera is held.

The FinePix F770EXR will indicate nearby landmarks and the distance the user is away from them. Hold the camera upright for normal picture taking and you’ll see the name of the nearest landmarks – and the distance to them. Point the lens towards the ground and the LCD converts to a radar view to show locations relative to where the user is standing. Both functions are ideal for those photographers keen to see all the famous places a location has to offer.

Powerful features for stills and video capture
In addition to offering a powerful zoom lens, the FinePix F770EXR has a full set of features that allow users to take full control of their picture taking. Whether you want the simplicity of point and shoot photography or a greater level of control over aperture and shutter speed, the FinePix F770EXR has the features required.

Output from the internal flash has also been boosted, with subjects up to 3.7m away now within reach, while for those preferring to shoot with just ambient light, ISO performance of up to 12,800* is available.

The FinePix F770EXR also contains the option of a RAW file format for unaltered files and has continuous shooting at up to 11 fps (Image size M only) for action shots and 1080p Full HD movie recording at 30 fps with stereo sound, which is perfect for playing back on a HD ready TV. High Speed movies can be recorded at up to 320 fps and all movie modes now come with Face Tracking Auto Focus, which ensures that faces stay sharp and correctly exposed even when the subject is moving. Even if a focus-locked subject moves within the frame, the camera will keep the focus on part of the subjects face for continuous on-focus tracking.

*6400?M mode or lower, ISO12800?S mode  

Better handling for great results
Along with specification upgrades, the FinePix F770EXR has some key handling improvements to help make picture taking even more enjoyable. On the front of the camera, an ergonomic, rubberised handgrip* ensures users can get a firm hold and gives extra stability when shooting at the extreme telephoto length.

The top-plate, meanwhile, has the same angled mode dial from the FinePix F600EXR for simple selection of exposure modes, but now has the addition of a Function (Fn) button for faster access to regularly accessed features including ISO setting, Film simulation, etc. On the back of the camera, the 3-inch LCD shows images and menus with great clarity thanks to the extra bright 460,000 dots LCD, making it easier to see in bright lighting conditions.

The F770EXR features an Advanced Anti-Blur mode, in which the camera takes 4 continuous shots at high sensitivity, and merges them with an advanced image processing technology to correct the effects of vibration. This helps produce images that have less noise and vibrations caused by shaky hands even in hand-held shooting at night in poor lighting conditions or at long zoom.

The FinePix F770EXR will be available in black, red, blue and white finishes

*rubberised grip available for black, red, blue colours only

Fujifilm FinePix F770EXR key features
High quality Fujinon 20x optical zoom covering 25-500mm (equivalent to a 35mm camera)
Intelligent Digital Zoom boosting range to approx.40x
16 mega-pixel EXR-CMOS sensor
Superb build quality and finish
Extra bright 3.0-inch LCD with 460,000 dots
Full 1080p HD movie capture
ISO 100-12800 *
P, A, S, M exposure modes for creativity plus Scene modes
RAW file capture
Film simulation modes
Macro focusing down to 5cm
Optical image stabilisation
Motion Panorama 360 mode
High sensitivity GPS

*ISO 6400 is effective in image size M or lower, ISO 12800 is effective in image size S
Customer contact
For information about Fujifilm and its products, please visit www.fujifilm.co.uk or call 0844 553 2322

About Fujifilm
Fujifilm is a global leader in imaging technology, products and services including digital cameras, photofinishing, digital storage and recording media, consumer and professional film, motion picture film, professional video, printing systems, medical imaging, office technology, flat panel displays and graphic arts. The company employs more than 73,000 people worldwide, with 178 subsidiaries stretching across four continents.

Uniquely placed to be a market leader in digital imaging, Fujifilm develops and manufactures its own sensors, lenses and processing technology. In addition to its production plants and R&D operations in Japan, the company has key manufacturing facilities in Europe and the USA for core products such as colour film, colour paper, single use cameras and CTP printing plates, and has further factories in Brazil and China. It has a global turnover in excess of £13 billion.

In the UK, Fujifilm has been supplying the imaging, printing and graphics industries, as well as consumers, professional and enthusiast photographers, with high quality, innovative products and services for over 25 years. Fujifilm UK currently employs more than 450 people and has become one of the country’s most popular photographic and imaging brands.

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